Full Potential

Full Potential

You can't optimize what you don't measure

We help you seek your full potential

The mission of your marketing is to over-perform. Each swiss francs you are spending for your business has to be more efficient than when your competitor does. Even if that’s what you try to do when was the last time you measure your competitor’s marketing and yours?

We developed our own analysis model to assess your marketing actions – and compare your efforts with your competitors. We use this methodology because “we can’t optimize what we don’t measure” as said our CEO, Olivier Kennedy.

Our model: the Full Potential Analysis

Our Full Potential gives an overall vision of your marketing. In what areas are you doing well? Where can you do better? Where are your competitors beating you? By how much?

The objective of our approach, inspired by the PESOA method, is to offer you a tool for strategic analysis and empowerment, a method of questioning, reflection and decision making that prepares future actions.

We apply the same approach to marketing. We need to measure where you’re at today. We need to measure where your competitors are, too. And only then can we give our best advice and design winning strategies.

Visual data

The results are presented in a spider diagram for each brand. Each one also gets a score on a scale of 1 to 100 for easier comparison.

Five Dimensions


The Assets dimension takes a look at the branding efforts of the brand. We believe marketing a weak brand is a waste of money. If scores in this dimension are low, it must be fixed before actual marketing is launched. There are 5 items in the Assets dimension: Brand Toolbox, Brand Evolution, Why/How/What, Neuromarketing, Brand Story.

Paid Media

Paid media are all media and platforms where the brand pays to send out messages. Reach and control over the message are high, trust is low. This dimension has 3 items:
Channels, Tracking Setup, Funnel coverage.

Earned Media

Earned media are all the media and platforms that choose to talk about the brand. Trust and reach are high, control over the message is low. This dimension has 4 items: Google News, Influencers, Media Corner, Social Proof.

Shared Media

Shared media is basically about social media mentions. It measures how many regular people are talking about the brand, sharing, or engaging with the brand’s content on the major 5 social media platforms. Trust is medium, control over the message is low, reach is high. We analyze Facebook, Instagram, Linkedin, Twitter, TikTok.

Owned Media

Owned media are the media and communication tools fully controlled by the brand. Trust and reach are low, control over the message is high. This dimension has 6 items: Newsletter, Content Strategy, Website Performance, Search Engine Optimisation, Mobile UX, Website Security.

Full Potential

You can't optimize what you don't measure


Digital Marketing in Real Estate. At Enigma, we have designed methods that are adapted to today’s business reality. We implement the best strategies and solutions to generate leads for sales, rentals, and acquisitions of investment properties and yields.

view details

Marketing and communication plan

An integrated marketing and communication strategy is key to getting returns on your investments. With Enigma’s Performance Strategy System we will find your path to success.

view details

Innovation Sprint

Explore and test how to launch a new business and how to create a winning business model that outsmarts competition. Enigma helps you to refine your value proposition and ensures a fit with your future or existing market.

view details

Public relations

To efficiently shape public opinion, brands need PR and at Enigma we empower our clients to become outstanding in their PR efforts.

view details


There are many types of websites and the key is to choose the right one for your company and your audience. We build the most efficient web experience and infuse your project with creativity.

view details

Video production

The time of motion pictures has come. Video is one of the most important media today and Enigma gladly supports you in realizing your video project.

view details

Political campaign

Convincing people to vote for you our your idea means using the right strategy and tools. We have the experience you need to win your political campaign.

view details

Community Management

With proper community management your fans become your strongest voice. We can help you get there.

view details

Content Marketing & Inbound

Transform your marketing into a selling machine by using the Inbound methodology and a good CRM. Our dedicated team is here to support you in this endeavor.

view details

Digital Campaigns

Deliver the right message to the right audience at the right time with a specifically targeted digital campaign. Enigma is the right partner for such an endeavour.

view details


If your website doesn’t appear among the first search results you are almost invisible today. With a good SEO strategy we can improve your ranking for the keywords of your choice.

view details

Marketing as a service

Your company deserves the best that digital and classical marketing has to offer. Enigma supports you with an all team access on a monthly basis to achieve great results.

view details

What others say

Having Instagram as our content pool makes the updates easy for our shop owners and delightful for our customers. Enigma nailed it with that strategy.

Markus Baumann
Head of Marketing
The Salvation Army’s Second-Hand Shop