6 conseils de marketing en direct du WOMMA à Las Vegas

6 conseils pour les directeurs en communication et les responsables marketing, en direct du Word of Mouth Marketing Summit 2011. Olivier Perez Kennedy est allé à leur rencontre lors du , à Las Vegas.

The end of the silos – Curtis Hougland, Founder & CEO of Attention

How to brief your digital agency – Matt Heindl, Director of Social Media of Razorfish

Create an ongoing strategy – Robyn Harman, Online & Mobile Experience at Pizza Hut, Inc.

Take time to create the right content – Geno Church, WOM Inspiration Officer, Brains on Fire

Measure your impact – Nadina Guglielmetti, VP of Digital Strategies of Waggener Edstrom

Attitude for brands – Mark Aikman, Social Media Lead of Mercedes-Benz USA