6 marketing tips direct from the WOMMA in Las Vegas

6 pieces of advice for communication and marketing managers, direct from the Word of Mouth Marketing Summit 2011.

The end of the silos – Curtis Hougland, Founder & CEO of Attention

How to brief your digital agency – Matt Heindl, Director of Social Media of Razorfish

Create an ongoing strategy – Robyn Harman, Online & Mobile Experience at Pizza Hut, Inc.

Take time to create the right content – Geno Church, WOM Inspiration Officer, Brains on Fire

Measure your impact – Nadina Guglielmetti, VP of Digital Strategies of Waggener Edstrom

Attitude for brands – Mark Aikman, Social Media Lead of Mercedes-Benz USA