6 pieces of advice for communication and marketing managers, direct from the Word of Mouth Marketing Summit 2011.
The end of the silos – Curtis Hougland, Founder & CEO of Attention
How to brief your digital agency – Matt Heindl, Director of Social Media of Razorfish
Create an ongoing strategy – Robyn Harman, Online & Mobile Experience at Pizza Hut, Inc.
Take time to create the right content – Geno Church, WOM Inspiration Officer, Brains on Fire
Measure your impact – Nadina Guglielmetti, VP of Digital Strategies of Waggener Edstrom
Attitude for brands – Mark Aikman, Social Media Lead of Mercedes-Benz USA