Service Design

Service Design

Les clients ne veulent pas juste des produits, ils attendent une expérience exceptionnelle.
You all heard about the power of great design.
One example that we all know is the iPhone. iPhone has a great design simple no button super easy to use, it works and it changed a world industry. No more stupid phones and you have a little computer in your pocket. But what if, it wasn't only about the design of the iPhone?
There is maybe something more that can explain the success of the iPhone. One thing is the ecosystem. The ecosystem is the apps because there are great apps you have a great phone if you don't have apps you have a wonderful phone that does nothing. But to have apps you need the blockers and to have developers you need to give the money and to get the money you have to have a good pricing model. And all of this is what we call the ecosystem.

So it's not only about the design, if we go further you can take examples like Starbucks. Starbucks they don't sell coffee, it's not other product it's about more experience that you have there. It’s about music, it's about seeds, it's about the way they say you and ask you your name and you're not like number 245 but you are really a person. Of course design isn't it you need more. And this more is what we call service design it's about looking at what users really want, it's looking beyond the product, beyond the marketing it's making the small tiny things that changes everything. Basically service design is about going the extra mile, if you are ready to go this extra mile we are happy to help.

Les objets de notre quotidien sont tous designés et construits avec soin. Mais nous vivons entourés de plus que de simples objets tangibles. Le Service Design est un domaine qui a pour but de penser et de structurer avec attention ce que nous expérimentons tous les jours mais qui reste intangible: le service. Il permet d’analyser et de visualiser comment les clients d’un service vont d’un touchpoint à un autre afin d’améliorer leur expérience.

Notre approche Service Design se concentre sur le facteur humain. Puisque nous utilisons des outils issus de la Psychologie Comportementale et du Design Thinking, nous pouvons proposer de petits changements dans le déroulement d’un service qui ont un immense impact sur l’expérience utilisateur et sur votre business quotidiennement.

Service Design

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[Enigma] est un partenaire précieux, à l’esprit ouvert et attentif à vos besoins. Il a une grande expérience du terrain et est à la pointe des tendances en matière de communication.

Aurélia Carnevale
Global Trade & Retail Communication Project Manager
Nestlé Nespresso