To create a successful Advocacy Marketing Campaign, you need to be worth talking about. How can you develop a brand to make it go viral? The Brand Strategy System outlines the creation process of a brand in six steps.

In the context of the 2014 edition of the RP and Web 2.0 practices, Olivier Perez Kennedy will appear at the SPRI as a guest speaker. This seminar will tackle the various strategies and the new tools that specialists dispose of both in public relations and in journalism.