Marketing and communication plan

Marketing and communication plan

The key to your effective strategy

Like a spotlight

Strategic marketing communication works like a spotlight, it allows you to focus solely on the people you want to reach and the relationships you want to build. With an integrated marketing and communication strategy you can create powerful, focused and targeted messages.

A guideline for your brand’s success

Enigma has a unique process to create outstanding marketing and communication strategies called: The Performance Strategy System.

This system alternates convergent and divergent phases.

Analysis

The first part is a focus on the company, its competitors and the environment: what’s happening in the societal, economic or technological fields right now? What will it mean in the coming years?

Exploration

The exploration opens up the reflection as we research different potential communication scenarios.

Strategy

Finally, the strategic phase converges and reduces the uncertainty until having a proper marketing or communication plan. The combination of these phases ensures performance and risk reduction.

Creating outperforming strategies

The Performance Strategy System allows us to create individualized marketing and communication strategies that cater to your needs. Our team of strategists and specialists accompanies you every step of the way to create your unique outperforming marketing and communication plan.

Get 5 examples of strategy maps for free to access your market successfully!

Test your marketing tactics

If you are looking to find your next marketing strategy you’ll find an infinite supply of options and opportunities to choose from. To help you make the best decision for your business we have developed a test. By answering a few questions about your business and the market you’re in we will help you choose the right marketing approach.

Click to take the test for free now!

We create tailor-made strategies

The Performance Strategy System is Enigma’s unique approach. We developed, thoroughly tested and refined this method with our experience over the years.

360° agency

From classical advertising, digital strategies to public relations: We use our creative and strategic experience and know-how to create your successful marketing and communication plan.

We identify your potential

With the Full Potential Analysis we developed a tool to analyze your own and your competitors’ strengths and weaknesses. This allows us to aim your strategy in the right direction.

Marketing and Communication Plan Services

  • Full Potential

    Like our brains, a brand or company usually only uses part of its capabilities. Seeking your “full potential” is first step to identify and highlight the points and factors for improvement.

    Full Potential

Let's do this together!

We can help you reach your Marketing and Communication goals 🎯 Just drop us a line to get in touch. We’re looking forward to exploring new territories with you.

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Related case studies

These brands trust us

Let's do this together!

We can help you reach your Marketing and Communication goals 🎯 Just drop us a line to get in touch. We’re looking forward to exploring new territories with you.

  • Please enter a number greater than or equal to 5000.

We are honored

Let's do this together!

We can help you reach your Marketing and Communication goals 🎯 Just drop us a line to get in touch. We're looking forward to exploring new territories with you.

All our services

Branding

Your company deserves to stand out, and at Enigma we do that with more than a logo. We help you to get the most efficient positioning and deploy full visual and verbal universe using the strength of storytelling.

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Marketing and communication plan

An integrated marketing and communication strategy is key to getting returns on your investments. With Enigma’s Performance Strategy System we will find your path to success.

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Innovation Sprint

Explore and test how to launch a new business and how to create a winning business model that outsmarts competition. Enigma helps you to refine your value proposition and ensures a fit with your future or existing market.

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Public relations

To efficiently shape public opinion, brands need PR and at Enigma we empower our clients to become outstanding in their PR efforts.

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Website

There are many types of websites and the key is to choose the right one for your company and your audience. We build the most efficient web experience and infuse your project with creativity.

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Video production

The time of motion pictures has come. Video is one of the most important media today and Enigma gladly supports you in realizing your video project.

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Political campaign

Convincing people to vote for you our your idea means using the right strategy and tools. We have the experience you need to win your political campaign.

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Community Management

With proper community management your fans become your strongest voice. We can help you get there.

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Content Marketing & Inbound

Transform your marketing into a selling machine by using the Inbound methodology and a good CRM. Our dedicated team is here to support you in this endeavor.

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Digital Campaigns

Deliver the right message to the right audience at the right time with a specifically targeted digital campaign. Enigma is the right partner for such an endeavour.

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SEO

If your website doesn’t appear among the first search results you are almost invisible today. With a good SEO strategy we can improve your ranking for the keywords of your choice.

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Marketing as a service

Your company deserves the best that digital and classical marketing has to offer. Enigma supports you with an all team access on a monthly basis to achieve great results.

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