A guideline for your successful marketing and communication plan
The Performance Strategy System
Enigma has a unique process to create outstanding marketing and communication strategies called: The Performance Strategy System.
This system alternates convergent and divergent phases.
The first part is a focus on the company, its competitors and the environment: what’s happening in the societal, economic or technological fields right now? What will it mean in the coming years?
The exploration opens up the reflection as we research different potential communication scenarios.
Finally, the strategic phase converges and reduces the uncertainty until having a proper marketing or communication plan. The combination of these phases ensures performance and risk reduction.
Creating outperforming strategies
Strategic marketing communication works like a spotlight; it allows you to focus solely on the people you want to reach and the relationships you want to build. With an integrated marketing and communication strategy, you can create powerful, focused and targeted messages.
The Performance Strategy System allows us to create individualized marketing and communication strategies that cater to your needs. Our team of strategists and specialists accompanies you every step of the way to create your unique outperforming marketing and communication plan.
Get 5 examples of strategy maps for free to access your market successfully!
Enigma is the best partner for your marketing and communication plans
We create tailor-made strategies
We identify your potential
A dedicated team of experts
The key to an effective strategy
The Performance Strategy System. It consists of 3 phases. Analysis, Exploration and Strategy.
We alternate convergent and emergent phases. The analysis is the first phase, it is convergent. The minimum we recommend is to carry out desk research. For this, we have several tools.
Ideally, we also carry out a field study that may be quantitative, or better qualitative.
Then we move on to an emerging phase. We draw up a list of possibilities, we explore the distribution possibilities. Influencer 2.0, Inbound Marketing, Programmatic Advertising, we explore far.
Finally, we move on to the strategy, which is convergent again. We are exploring which tools and methods will bring you the most success. And we convert this work into a budget and into an action plan. But we do more, we create a strategy map, a visual, which, allows to summarize a strategy and control that each element is connected.
Finally, we set key performance indicators because you know that We can’t optimize what we can’t measure.