Marketing and communication plan

Sometimes, improving a marketing plan boils down to a few percent more expenses. If you want to conquer new markets, it requires a new way of thinking. In an ever-changing world, executing the same strategy as last year, is to fall behind. A backlog that can cost you dearly. What we’ve learned at Enigma, serving more than 300 companies and helping them in their marketing and communication, is that there is no magic recipe. Every industry is different, and we must find the right recipe for the right context. For those who want to explore new ways of communicating, we have a methodology.


The Performance Strategy System. It consists of 3 phases. Analysis, Exploration and Strategy.
We alternate convergent and emergent phases. The analysis is the first phase, it is convergent. The minimum we recommend is to carry out desk research. For this, we have several tools.
Ideally, we also carry out a field study that may be quantitative, or better qualitative.

Then we move on to an emerging phase. We draw up a list of possibilities, we explore the distribution possibilities. Influencer 2.0, Inbound Marketing, Programmatic Advertising, we explore far.

Finally, we move on to the strategy, which is convergent again. We are exploring which tools and methods will bring you the most success. And we convert this work into a budget and into an action plan. But we do more, we create a strategy map, a visual, which, allows to summarize a strategy and control that each element is connected.

Finally, we set key performance indicators because you know that We can’t optimize what we can’t measure.