Marketing and communication plan

The key to your effective strategy

Like a spotlight

Strategic marketing communication works like a spotlight, it allows you to focus solely on the people you want to reach and the relationships you want to build. With an integrated marketing and communication strategy you can create powerful, focused and targeted messages.

A guideline for your brand’s success

Enigma has a unique process to create outstanding marketing and communication strategies called: The Performance Strategy System.

This system alternates convergent and divergent phases.

Analysis

The first part is a focus on the company, its competitors and the environment: what’s happening in the societal, economic or technological fields right now? What will it mean in the coming years?

Exploration

The exploration opens up the reflection as we research different potential communication scenarios.

Strategy

Finally, the strategic phase converges and reduces the uncertainty until having a proper marketing or communication plan. The combination of these phases ensures performance and risk reduction.

Creating outperforming strategies

The Performance Strategy System allows us to create individualized marketing and communication strategies that cater to your needs. Our team of strategists and specialists accompanies you every step of the way to create your unique outperforming marketing and communication plan.

Get 5 examples of strategy maps for free to access your market successfully!

Test your marketing tactics

If you are looking to find your next marketing strategy you’ll find an infinite supply of options and opportunities to choose from. To help you make the best decision for your business we have developed a test. By answering a few questions about your business and the market you’re in we will help you choose the right marketing approach.

Click to take the test for free now!

We create tailor-made strategies

The Performance Strategy System is Enigma’s unique approach. We developed, thoroughly tested and refined this method with our experience over the years.

360° agency

From classical advertising, digital strategies to public relations: We use our creative and strategic experience and know-how to create your successful marketing and communication plan.

We identify your potential

With the Full Potential Analysis we developed a tool to analyze your own and your competitors’ strengths and weaknesses. This allows us to aim your strategy in the right direction.