What is a Message Map and why is it important for your business? As a business,…
Read article
You are here:
Blog
Explore by
Themes
Discover
Featured article
To optimize your campaigns, Enigma’s campaign managers use the Google Marketing Platform (GMP). “Data beats opinion”…
Read article
Contact us Neuromarketing in the digital age Enigma is the rising agency…
Read article
You wouldn’t want your programmatic ads placed in an environment related to fake news, illegal activities,…
Read article
Infomaniak, “the ethical cloud” as they present themselves, is a great company to analyze in terms…
Read article
150,000 CHF seems like a fair amount to invest in a digital campaign. However, the impact…
Read article
One of the biggest and most common mistakes people make when allocating a budget to a…
Read article
“How to be closer to our clients and better understand their business” was the central theme…
Read article
SwissBorg is the perfect example of a company that understands the power of community marketing and…
Read article
Brands are constantly challenged in an ever-changing consumer environment. Regardless of the field, mergers and acquisitions…
Read article
Marketing automation is a rich, technical topic that requires a great level of understanding before jumping…
Read article
The design system concept is not innovative. But recently, it has been gaining popularity in user…
Read article
User experience is all about making life easier for everyone who visits your website to start…
Read article
For a long time, third-party cookies have been a key tool for advertisers seeking to collect…
Read article
Let’s be honest, all you want is to save time and money on your marketing and…
Read article
Who gets the credit? There are many steps leading a prospect to become a customer, and…
Read article
If your website gets a lot of traffic that’s great. However, the next challenge is to…
Read article
We at Enigma have always been very digital and proud of it. In the spring of…
Read article
An impactful, cost-efficient component of your digital marketing mix With over 1.7 million monthly reaches amongst…
Read article
No, ToFu MoFu BoFu isn’t a Japanese dish nor an exotic saying. ToFu, MoFu and BoFu…
Read article
Let’s go straight to the point. In this article, I’ll explain the differences between inbound and…
Read article
The world isn’t the same as it was 12 months ago, and in fact, it’s likely…
Read article
Growth hacking has made its way to the light and overtaken the old traditional modes of…
Read article
Shopify is a crucial platform if you wish to sell online. Not only does it help…
Read article
Over the past years, growth hacking has been one of the biggest buzzwords, and in 2021,…
Read article
Have you ever dreamed of expanding your business all over the world? Learning a foreign language…
Read article
B2B growth hacking is quickly becoming mainstream as business owners and agencies continue to break from…
Read article
To extend its platform, Shopify Plus has been set up to satisfy the needs of…
Read article
SSP (supply-side demand) and DMP stand for supply-side platforms and demand-side platforms, respectively. In the advertising…
Read article
Marketing plan, strategies, programs, and frameworks are terms that are easy to come across in the…
Read article
Switzerland is endowed with the 21st largest e-store in the world, and its revenues from e-market…
Read article
Growth hacking is a complex concept that is meant to help businesses grow. Instead of being…
Read article
A long year of Corona, Lockdown, Shutdowns, working from home… People seem to get tired of…
Read article
For Facebook and other related social media platform advertisers, the primary goal is to display ads…
Read article
Increasing brand awareness and traffic to your website largely depends on your understanding of SEO. SEO…
Read article
Online reputation is important in digital marketing. As social media continues to expand, so do third-party…
Read article
An optimized website is worth an investment. You should optimize your site for performance and…
Read article
Google Ads are online advertising and sales platforms that encourage PPC and lets users and…
Read article
As the need for doing business online has been soaring, so is the need for a…
Read article
While the term native advertising may sound unfamiliar, you are likely to have come across this…
Read article
A growth hacking agency with the help of a professional growth team brings you fast, scalable,…
Read article
Take a look at digital marketing agencies. Most of them have shared certifications, which validates the…
Read article
Real-time bidding (RTB) is part of the new, currently trending programmatic advertising of the digital…
Read article
If you are looking for a way to grow your business, Shopify is a good alternative.
Read article
Your online reputation can come haunting when you least expect it. One minute you are…
Read article
Are you looking for a new way to launch and grow your business? Shopify is…
Read article
There are many posts by different publishers about one topic. But what makes one blog post…
Read article
As you go through your social media profiles, you will feel some embarrassment, thanks to the…
Read article
Google Ads is one of the platforms that offer companies a good return on investment in…
Read article
Christmas is just around the corner and many of us are going out to buy their…
Read article
Search Engine Optimization (SEO) seems to be something that most business owners consider in modern digital…
Read article
Your company plays a critical role in providing sufficient income for you and your employees. At…
Read article
Any brand that cares about its position in the market understands why e-reputation monitoring is crucial.
Read article
Many years ago, the internet was at its infancy stage and conducting a search online would…
Read article
As a company, your corporate reputation is invaluable as everyone can quickly access your brand’s credibility.
Read article
On November 27, the black day is back on the calendar. But this year it will…
Read article
Google is all-powerful. It runs the web, determines the most useful pages, and is relevant for…
Read article
One of the crucial questions that come from different clients is what search engine optimization is…
Read article
To date, just under 2.5 million Swiss have downloaded the Swiss Covid app. That is half…
Read article
With Google Ad Grants, non-governmental organizations (NGOs) can distribute advertising free of charge. In this article…
Read article
At Enigma we pride ourselves on always being up-to-date, always using the latest technologies, and on…
Read article
We are currently exploring new territories on a daily basis. In light of the global pandemic,…
Read article
Before the Covid crisis, we thought we were a company of digital nomads. Proud to have…
Read article
Business has changed in just a bit more than 2000 hours. Financial stock markets…
Read article
It’s 1994 and Hotwire launches the first banner ad. Its click-through rate achieves a stellar 44%.
Read article
Imagine sitting in the cockpit of an airplane waiting for permission to depart from…
Read article
When you post on Facebook as a business, most of your followers won’t see…
Read article
You probably landed on this page because you are planning on setting up, helping to, or…
Read article
Traditional political campaigns often follow a specific schedule. Unfortunately, this is common amongst various…
Read article
age of outrage, audience segmentation, automation, bots, dark toolbox, doxxing, hacks, leaks, political marketing, smart campaigning, troll armies, weaponized clickbait
Smart Campaigning: The Secret Tools You Can Use in Political Campaigns
We live in the age of Big Data. Technologies and societies have evolved, and…
Read article
A truly unique brand doesn’t stand out with its looks alone: language is also a major…
Read article
We live in a challenging business period. New trends. Fast pace. …
Read article
Contemporary branding, among other fields, is being radically transformed by new models. We live…
Read article
If you are in a position to choose a logo, here are some professional logotypes and…
Read article
In modern marketing, buyer personas help brands better understand their customers. This tool is a guide…
Read article
Learn how Inbound Marketing can help you generate more, better-qualified leads for your business. Know your…
Read article
Increasing your generation of leads by 54% while saving money at the same time? Does that…
Read article
In this article, you’ll learn why it’s essential for every company to have a website, what…
Read article
We live in a world of brands. We see them every day. We eat brands, we…
Read article
The world has changed, so marketing has to change as well. Broadcasting messages and ads to…
Read article
“What is essential is invisible to the eye.” Antoine de Saint-Exupéry We are hearing…
Read article
A website is way more than just putting an idea into code. There are a lot…
Read article
There is no doubt that every company needs a website today. 97% of people…
Read article
digital natives, gen z, responsiveness, SEO, ui, user experience, ux, website, website optimisation, website speed
Is your website matching today’s standards? Find out now [free scorecard]
Your company has a website, as 90% of SME in Switzerland. That’s a good…
Read article
Type design Type design is the ultimate design tool to set the brand visual tone in…
Read article
Olivier Kennedy on What brands can learn from political marketing at START Summit St-Gallen 2019 I…
Read article
Brands, consumer’s desires and their way of life have changed in recent years. What are the consequences for the brand’s communication and its approach to customers?
Read article
At Enigma we went through a whole rebranding process. Yes, the kind of project we run…
Read article
Everywhere in the world, big corporations are being challenged by smaller, younger players. We call them…
Read article
There you are in your office, enviously looking at the cool social media accounts…
Read article
What makes a website good? It’s not a pretty design or fancy words, although they play…
Read article
It is difficult to select an advertising agency matching your needs and expectations. Find out 8 points to efficiently choose an advertising agency!
Read article
Why do Olivier and I, who predicted the election of Donald Trump’s based on…
Read article
How are logos born? Never choose your logo randomly or according to your own taste, test it first!
Read article
“We believe unequivocally that well-considered design improves our lives.” Enigma shares…
Read article
In this article, we will show what is the potential for chatbots in the…
Read article
Design Sprints are the new approach to innovation everybody is talking about. But as the hype…
Read article
Vous lisez le blog de l'Agence Adwords, SEO, de communication digitale et de publicité programmatique Enigma, dans laquelle nous abordons les sujets de branding, marketing digital, marketing as a service, et création de sites internet.