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You wouldn’t want your programmatic ads placed in an environment related to fake news, illegal activities,…
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Infomaniak, “the ethical cloud” as they present themselves, is a great company to analyze in terms…
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150,000 CHF seems like a fair amount to invest in a digital campaign. However, the impact…
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One of the biggest and most common mistakes people make when allocating a budget to a…
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“How to be closer to our clients and better understand their business” was the central theme…
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SwissBorg is the perfect example of a company that understands the power of community marketing and…
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Brands are constantly challenged in an ever-changing consumer environment. Regardless of the field, mergers and acquisitions…
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Marketing automation is a rich, technical topic that requires a great level of understanding before jumping…
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The design system concept is not innovative. But recently, it has been gaining popularity in user…
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User experience is all about making life easier for everyone who visits your website to start…
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For a long time, third-party cookies have been a key tool for advertisers seeking to collect…
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Let’s be honest, all you want is to save time and money on your marketing and…
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Who gets the credit? There are many steps leading a prospect to become a customer, and…
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If your website gets a lot of traffic that’s great. However, the next challenge is to…
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We at Enigma have always been very digital and proud of it. In the spring of…
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An impactful, cost-efficient component of your digital marketing mix With over 1.7 million monthly reaches amongst…
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No, ToFu MoFu BoFu isn’t a Japanese dish nor an exotic saying. ToFu, MoFu and BoFu…
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Let’s go straight to the point. In this article, I’ll explain the differences between inbound and…
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The world isn’t the same as it was 12 months ago, and in fact, it’s likely…
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Growth hacking has made its way to the light and overtaken the old traditional modes of…
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Shopify is a crucial platform if you wish to sell online. Not only does it help…
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Over the past years, growth hacking has been one of the biggest buzzwords, and in 2021,…
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Have you ever dreamed of expanding your business all over the world? Learning a foreign language…
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B2B growth hacking is quickly becoming mainstream as business owners and agencies continue to break from…
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To extend its platform, Shopify Plus has been set up to satisfy the needs of…
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SSP (supply-side demand) and DMP stand for supply-side platforms and demand-side platforms, respectively. In the advertising…
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Marketing plan, strategies, programs, and frameworks are terms that are easy to come across in the…
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Switzerland is endowed with the 21st largest e-store in the world, and its revenues from e-market…
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Growth hacking is a complex concept that is meant to help businesses grow. Instead of being…
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A long year of Corona, Lockdown, Shutdowns, working from home… People seem to get tired of…
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For Facebook and other related social media platform advertisers, the primary goal is to display ads…
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Increasing brand awareness and traffic to your website largely depends on your understanding of SEO. SEO…
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Online reputation is important in digital marketing. As social media continues to expand, so do third-party…
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An optimized website is worth an investment. You should optimize your site for performance and…
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Google Ads are online advertising and sales platforms that encourage PPC and lets users and…
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As the need for doing business online has been soaring, so is the need for a…
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While the term native advertising may sound unfamiliar, you are likely to have come across this…
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A growth hacking agency with the help of a professional growth team brings you fast, scalable,…
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Take a look at digital marketing agencies. Most of them have shared certifications, which validates the…
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Real-time bidding (RTB) is part of the new, currently trending programmatic advertising of the digital…
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If you are looking for a way to grow your business, Shopify is a good alternative.
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Your online reputation can come haunting when you least expect it. One minute you are…
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Are you looking for a new way to launch and grow your business? Shopify is…
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There are many posts by different publishers about one topic. But what makes one blog post…
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As you go through your social media profiles, you will feel some embarrassment, thanks to the…
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Google Ads is one of the platforms that offer companies a good return on investment in…
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Christmas is just around the corner and many of us are going out to buy their…
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Search Engine Optimization (SEO) seems to be something that most business owners consider in modern digital…
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Your company plays a critical role in providing sufficient income for you and your employees. At…
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Any brand that cares about its position in the market understands why e-reputation monitoring is crucial.
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Many years ago, the internet was at its infancy stage and conducting a search online would…
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As a company, your corporate reputation is invaluable as everyone can quickly access your brand’s credibility.
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On November 27, the black day is back on the calendar. But this year it will…
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Google is all-powerful. It runs the web, determines the most useful pages, and is relevant for…
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One of the crucial questions that come from different clients is what search engine optimization is…
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To date, just under 2.5 million Swiss have downloaded the Swiss Covid app. That is half…
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With Google Ad Grants, non-governmental organizations (NGOs) can distribute advertising free of charge. In this article…
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At Enigma we pride ourselves on always being up-to-date, always using the latest technologies, and on…
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We are currently exploring new territories on a daily basis. In light of the global pandemic,…
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Before the Covid crisis, we thought we were a company of digital nomads. Proud to have…
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Business has changed in just a bit more than 2000 hours. Financial stock markets…
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It’s 1994 and Hotwire launches the first banner ad. Its click-through rate achieves a stellar 44%.
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Imagine sitting in the cockpit of an airplane waiting for permission to depart from…
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When you post on Facebook as a business, most of your followers won’t see…
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You probably landed on this page because you are planning on setting up, helping to, or…
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Traditional political campaigns often follow a specific schedule. Unfortunately, this is common amongst various…
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age of outrage, audience segmentation, automation, bots, dark toolbox, doxxing, hacks, leaks, political marketing, smart campaigning, troll armies, weaponized clickbait
Smart Campaigning: The Secret Tools You Can Use in Political Campaigns
We live in the age of Big Data. Technologies and societies have evolved, and…
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A truly unique brand doesn’t stand out with its looks alone: language is also a major…
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We live in a challenging business period. New trends. Fast pace. …
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Contemporary branding, among other fields, is being radically transformed by new models. We live…
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If you are in a position to choose a logo, here are some professional logotypes and…
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In modern marketing, buyer personas help brands better understand their customers. This tool is a guide…
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Learn how Inbound Marketing can help you generate more, better-qualified leads for your business. Know your…
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Increasing your generation of leads by 54% while saving money at the same time? Does that…
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In this article, you’ll learn why it’s essential for every company to have a website, what…
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We live in a world of brands. We see them every day. We eat brands, we…
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The world has changed, so marketing has to change as well. Broadcasting messages and ads to…
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“What is essential is invisible to the eye.” Antoine de Saint-Exupéry We are hearing…
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A website is way more than just putting an idea into code. There are a lot…
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There is no doubt that every company needs a website today. 97% of people…
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digital natives, gen z, responsiveness, SEO, ui, user experience, ux, website, website optimisation, website speed
Is your website matching today’s standards? Find out now [free scorecard]
Your company has a website, as 90% of SME in Switzerland. That’s a good…
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Type design Type design is the ultimate design tool to set the brand visual tone in…
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Olivier Kennedy on What brands can learn from political marketing at START Summit St-Gallen 2019 I…
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Brands, consumer’s desires and their way of life have changed in recent years. What are the consequences for the brand’s communication and its approach to customers?
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At Enigma we went through a whole rebranding process. Yes, the kind of project we run…
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Everywhere in the world, big corporations are being challenged by smaller, younger players. We call them…
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There you are in your office, enviously looking at the cool social media accounts…
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What makes a website good? It’s not a pretty design or fancy words, although they play…
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It is difficult to select an advertising agency matching your needs and expectations. Find out 8 points to efficiently choose an advertising agency!
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Why do Olivier and I, who predicted the election of Donald Trump’s based on…
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How are logos born? Never choose your logo randomly or according to your own taste, test it first!
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“We believe unequivocally that well-considered design improves our lives.” Enigma shares…
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In this article, we will show what is the potential for chatbots in the…
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Design Sprints are the new approach to innovation everybody is talking about. But as the hype…
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Art and Marketing: are they worlds apart? Not so fast. They have more in common than…
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Social media, mails, phone calls, in-store experiences… Nowadays, the channels are countless. But you already know…
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Vous lisez le blog de l'Agence Adwords, SEO, de communication digitale et de publicité programmatique Enigma, dans laquelle nous abordons les sujets de branding, marketing digital, marketing as a service, et création de sites internet.