On May 8th, during a conference on generative artificial intelligence and the marketing revolution, a key…
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Press release We are excited to announce the launch of our new service: AI-Driven Marketing Solutions.
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Artificial Intelligence (AI) is rapidly transforming the way we approach content creation in marketing. With AI-powered technology, businesses can now create high-quality and engaging content that resonates with their audience and drives conversions. If you're new to the world of AI-driven marketing solutions, here are five things to think about when incorporating AI into your content strategy.
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The marketing landscape has evolved significantly over the years, with businesses constantly looking for new and innovative ways to connect with their audience. One of the most recent advancements in marketing is the integration of AI technology into content creation. But how do AI-driven marketing solutions compare to traditional content creation? Let's explore.
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What is a Message Map and why is it important for your business? As a business,…
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To optimize your campaigns, Enigma’s campaign managers use the Google Marketing Platform (GMP). “Data beats opinion”…
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Contact us Neuromarketing in the digital age Enigma is the rising agency…
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You wouldn’t want your programmatic ads placed in an environment related to fake news, illegal activities,…
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Infomaniak, “the ethical cloud” as they present themselves, is a great company to analyze in terms…
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150,000 CHF seems like a fair amount to invest in a digital campaign. However, the impact…
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One of the biggest and most common mistakes people make when allocating a budget to a…
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“How to be closer to our clients and better understand their business” was the central theme…
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SwissBorg is the perfect example of a company that understands the power of community marketing and…
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Brands are constantly challenged in an ever-changing consumer environment. Regardless of the field, mergers and acquisitions…
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Marketing automation is a rich, technical topic that requires a great level of understanding before jumping…
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The design system concept is not innovative. But recently, it has been gaining popularity in user…
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User experience is all about making life easier for everyone who visits your website to start…
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For a long time, third-party cookies have been a key tool for advertisers seeking to collect…
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Let’s be honest, all you want is to save time and money on your marketing and…
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Who gets the credit? There are many steps leading a prospect to become a customer, and…
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If your website gets a lot of traffic that’s great. However, the next challenge is to…
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We at Enigma have always been very digital and proud of it. In the spring of…
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An impactful, cost-efficient component of your digital marketing mix With over 1.7 million monthly reaches amongst…
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No, ToFu MoFu BoFu isn’t a Japanese dish nor an exotic saying. ToFu, MoFu and BoFu…
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Let’s go straight to the point. In this article, I’ll explain the differences between inbound and…
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The world isn’t the same as it was 12 months ago, and in fact, it’s likely…
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Growth hacking has made its way to the light and overtaken the old traditional modes of…
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Shopify is a crucial platform if you wish to sell online. Not only does it help…
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Over the past years, growth hacking has been one of the biggest buzzwords, and in 2021,…
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Have you ever dreamed of expanding your business all over the world? Learning a foreign language…
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B2B growth hacking is quickly becoming mainstream as business owners and agencies continue to break from…
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To extend its platform, Shopify Plus has been set up to satisfy the needs of…
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SSP (supply-side demand) and DMP stand for supply-side platforms and demand-side platforms, respectively. In the advertising…
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Marketing plan, strategies, programs, and frameworks are terms that are easy to come across in the…
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Switzerland is endowed with the 21st largest e-store in the world, and its revenues from e-market…
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Growth hacking is a complex concept that is meant to help businesses grow. Instead of being…
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A long year of Corona, Lockdown, Shutdowns, working from home… People seem to get tired of…
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For Facebook and other related social media platform advertisers, the primary goal is to display ads…
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Increasing brand awareness and traffic to your website largely depends on your understanding of SEO. SEO…
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Online reputation is important in digital marketing. As social media continues to expand, so do third-party…
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An optimized website is worth an investment. You should optimize your site for performance and…
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Google Ads are online advertising and sales platforms that encourage PPC and lets users and…
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As the need for doing business online has been soaring, so is the need for a…
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While the term native advertising may sound unfamiliar, you are likely to have come across this…
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A growth hacking agency with the help of a professional growth team brings you fast, scalable,…
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Take a look at digital marketing agencies. Most of them have shared certifications, which validates the…
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Real-time bidding (RTB) is part of the new, currently trending programmatic advertising of the digital…
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If you are looking for a way to grow your business, Shopify is a good alternative.
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Your online reputation can come haunting when you least expect it. One minute you are…
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Are you looking for a new way to launch and grow your business? Shopify is…
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There are many posts by different publishers about one topic. But what makes one blog post…
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As you go through your social media profiles, you will feel some embarrassment, thanks to the…
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Google Ads is one of the platforms that offer companies a good return on investment in…
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Christmas is just around the corner and many of us are going out to buy their…
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Search Engine Optimization (SEO) seems to be something that most business owners consider in modern digital…
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Your company plays a critical role in providing sufficient income for you and your employees. At…
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Any brand that cares about its position in the market understands why e-reputation monitoring is crucial.
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Many years ago, the internet was at its infancy stage and conducting a search online would…
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As a company, your corporate reputation is invaluable as everyone can quickly access your brand’s credibility.
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On November 27, the black day is back on the calendar. But this year it will…
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Google is all-powerful. It runs the web, determines the most useful pages, and is relevant for…
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One of the crucial questions that come from different clients is what search engine optimization is…
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To date, just under 2.5 million Swiss have downloaded the Swiss Covid app. That is half…
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With Google Ad Grants, non-governmental organizations (NGOs) can distribute advertising free of charge. In this article…
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At Enigma we pride ourselves on always being up-to-date, always using the latest technologies, and on…
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We are currently exploring new territories on a daily basis. In light of the global pandemic,…
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Before the Covid crisis, we thought we were a company of digital nomads. Proud to have…
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Business has changed in just a bit more than 2000 hours. Financial stock markets…
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It’s 1994 and Hotwire launches the first banner ad. Its click-through rate achieves a stellar 44%.
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Imagine sitting in the cockpit of an airplane waiting for permission to depart from…
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When you post on Facebook as a business, most of your followers won’t see…
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You probably landed on this page because you are planning on setting up, helping to, or…
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Traditional political campaigns often follow a specific schedule. Unfortunately, this is common amongst various…
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age of outrage, audience segmentation, automation, bots, dark toolbox, doxxing, hacks, leaks, political marketing, smart campaigning, troll armies, weaponized clickbait
Smart Campaigning: The Secret Tools You Can Use in Political Campaigns
We live in the age of Big Data. Technologies and societies have evolved, and…
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A truly unique brand doesn’t stand out with its looks alone: language is also a major…
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We live in a challenging business period. New trends. Fast pace. …
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Contemporary branding, among other fields, is being radically transformed by new models. We live…
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If you are in a position to choose a logo, here are some professional logotypes and…
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In modern marketing, buyer personas help brands better understand their customers. This tool is a guide…
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Learn how Inbound Marketing can help you generate more, better-qualified leads for your business. Know your…
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Increasing your generation of leads by 54% while saving money at the same time? Does that…
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In this article, you’ll learn why it’s essential for every company to have a website, what…
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We live in a world of brands. We see them every day. We eat brands, we…
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The world has changed, so marketing has to change as well. Broadcasting messages and ads to…
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“What is essential is invisible to the eye.” Antoine de Saint-Exupéry We are hearing…
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A website is way more than just putting an idea into code. There are a lot…
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There is no doubt that every company needs a website today. 97% of people…
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digital natives, gen z, responsiveness, SEO, ui, user experience, ux, website, website optimisation, website speed
Is your website matching today’s standards? Find out now [free scorecard]
Your company has a website, as 90% of SME in Switzerland. That’s a good…
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Type design Type design is the ultimate design tool to set the brand visual tone in…
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Olivier Kennedy on What brands can learn from political marketing at START Summit St-Gallen 2019 I…
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Brands, consumer’s desires and their way of life have changed in recent years. What are the consequences for the brand’s communication and its approach to customers?
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At Enigma we went through a whole rebranding process. Yes, the kind of project we run…
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Everywhere in the world, big corporations are being challenged by smaller, younger players. We call them…
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There you are in your office, enviously looking at the cool social media accounts…
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What makes a website good? It’s not a pretty design or fancy words, although they play…
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It is difficult to select an advertising agency matching your needs and expectations. Find out 8 points to efficiently choose an advertising agency!
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Why do Olivier and I, who predicted the election of Donald Trump’s based on…
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Vous lisez le blog de l'Agence Adwords, SEO, de communication digitale et de publicité programmatique Enigma, dans laquelle nous abordons les sujets de branding, marketing digital, marketing as a service, et création de sites internet.