In a world of algorithms, artificial intelligence, and word of mouth, companies and organizations have no other choice than perfection. Enigma has brought together a team of strategists, designers, branding specialists, business model experts and service designers. We help our customers be great at what they do. Or get even greater.
Here are the five rules we follow to ensure your survival in these changing territories.
01. Always remember to be human
02. Ambitions are not strategies
03. Data beats opinion
04. If it can be automated, it will be
05. The user is always right
We have gathered a unique blend of skills in strategy, marketing, design, and digital.
People are the killer app
This strategist soon became interested into the field of new technologies which revolutionize communications. He is one of the leading players in Facebook and Twitter campaigns implementations in Switzerland with Enigma, notably in the BtoB, luxury and politics sectors. But his true strength lies in his capacity to transform beliefs.
Attention is the rarest and purest form of generosity.
Martin Künzi is COO and partner at Enigma. With his experience as a former CMO and his MBA in Marketing, he has dedicated himself to his passion at Enigma — he develops strategies and state-of-the-art branding for clients who not only want to persuade, but also inspire.
The world of reality has its limits; the world of imagination is boundless.
Emilie Lassausaie studied sales and marketing at the University of Savoie, France. She has worked for a number of IT companies, especially in the financial sector, which has given her a solid experience in project management in B2B communication and in event planning.
Knowing is not enough; we must apply. Willing is not enough; we must do.
Thomas is holding a Bachelor’s degree in Media Sciences and Cultural Anthropology and a certificate in Digital Marketing & Leadership. Before joining Enigma, Thomas was working several years in a full service digital agency in Basel, where he found his passion in digital branding and advertising. After a little detour in a Shopper Marketing Agency in Geneva, Thomas comes back to his digital roots at Enigma, where he can bring in his knowledge in digital and non-digital Marketing.
If the wind of change blows, some people build walls, others build windmills.
After his bachelor in Lucerne in Business Administration with a focus on marketing and communication, Theofilos worked in marketing in the textile industry. He continued his education with a Master’s Degree in Digital Business at the University of Applied Sciences in Business Administration in Zurich and now brings his passion and enthusiasm for digital and technology to Enigma as a Campaign Manager.
Intelligence is the ability to adapt to change.
After graduating with a Bachelor in Hotel Management Anna Gottschalk gathered experience in different fields. She had her first contact with Marketing projects while she was working for the Scottish development agency. Later on she was responsible for smaller Marketing campaigns in the field of recruiting. Anna is very pleased to be part of the Enigma team and to dive into the world of digitalization.
Whatever the mind of man can conceive and believe, it can achieve.
Passionate about Strategy and Marketing, Manon was eager to leverage the knowledge she gained during her Masters in Marketing and Management Communication at the University of St. Gallen. Positive, dynamic, committed and avid for new challenges, she was immediately appealed by Enigma’s creative and audacious environment.
You must plan to be spontaneous.
After studying at the University of St. Gallen, Anne possesses a master’s degree in marketing. Eager for new experiences, it is in Hamburg startups and a branding agency that Anne develops her knowledge in the field before joining Enigma as Junior Project Manager. Her creativity, dynamism and quest for excellence have led her to join the Enigma team.
Always look on the bright side of life
Nicolas graduated with a Bachelor in Business Administration and Media-Communication from the university of Bern. As he always had a great passion for branding, advertising and marketing, he is happy to had the chance earning his stripes as a trainee at Enigma. Since two years he now works as a Campaign Specialist in the agency and does his master in marketing at the university of Bern.
Failure is simply an opportunity to begin again, this time more intelligently.
After finishing her commercial apprenticeship, Andrea decided to study tourism at the University of Applied Sciences in Sierre. She quickly realized that tourism without marketing, especially digital, is unimaginable nowadays. For this reason she decided to complete her mandatory internship at Enigma in order to acquire more knowledge from a modern and innovative company. She is extremely happy and eager to start working in such a motivated and creative environment.
Man’s greatest fear is chaos.
During his days as a banker, Patrick could gain a lot of experience in sales and client relationship management. But it was through his private projects where he found his true passion, marketing.
Now he interns as Campaign Manager with a lot of motivation at Enigma. A goal he had in mind for a long time.
A learning experience is one of those things that says, 'You know that thing you just did? Don't do that.
A former business law specialist, Romain Pittet began his journey in corporate communications in the early 00’s. Since then, he’s acquired an extensive experience of all communications-related activities: from branding to digital and social media, from advertising to events, sponsoring and PR. He loves to tell stories connecting brands and consumers.
You must be the change you wish to see in the world.
A true pioneer, Vincent Ghilione started working as a webdesigner twenty years ago, at a time where the Internet was still unknown territory to most of us. After running his own webdesign company for seven years as an active Enigma Network member, he spent one year in Greece and India to dedicate his time to others. Vincent came back to join our Lab, bringing his design and coding expertise to the team.
The essence of strategy is choosing what not to do.
Noé first carried out a Master in Chemistry in Geneva before deciding to pursue his interest for marketing and strategy. He joined the University of St Gallen in 2015 to study Marketing Management and is about to obtain his Master. Today, Noé has joined Enigma as a Campaign Manager Trainee and he’s delighted to deepen his knowledge in the field of marketing strategy.
If you can dream it, you can do it.
Béatrice Wertli holds a Master of International Relations (University of Geneva) and Certificate of Advanced Studies (CAS) in Communication. Through her professional career, she gained experience in the international NGO environment, Swiss politics, administration, private business, institutional communication and consulting. She is a passionate, skilled and trained public speaker and fluent in five languages (German, English, French, Italian, Spanish and Norwegian). Today she is an independent consultant for strategy, PR and public speaking.
A former triathlete, Béatrice Wertli now is a committed long-distance runner and enjoys mountain sports (Hiking, Ski and Snowboard). She is married and the mother of two daughters. The family lives in Berne.
I find your lack of faith disturbing
Sebastian is all about communication and design. Following his passion, he graduated from university with a bachelor in Design and a master in System Design in Rome. After having gained first experiences in the field, he built up his own communication agency with a clientele spanning from Italy, the UK to the US. In 2016 he decided to move to Switzerland and join an international environment. He enriches his life with the internet but doesn’t forget his design roots born with pencils, a set of squares and a compass.
It seems that perfection is attained, not when there is nothing more to add, but when there is nothing more to take away.
Before earning a Bachelor’s degree in multimedia, Mathieu worked as a freelance icon designer. He then gained experience as a web designer for a famous retailer in Angers in France and built digital experiences for music platforms and online marketplaces in Geneva. Mathieu has a diverse background in graphic design and web development.
The only real trip wouldn't be to go to new landscapes but to see the universe with the eyes of another.
It’s her attraction for photography that led Jéromine to the High School of Art and Design in Geneva (HEAD) where she discovered graphic design and explored with enthusiasm its many facets. Her studies allowed her to work on various projects most often with a print/object approach. After a bachelor, she joined the agencies’ world where she discovered the field of digital and improved her knowledge in print. Today, she is at Enigma to bring her experience and face new challenges.
Ideas are like fish. If you want to catch little fish, you can stay in the shallow water. But if you want to catch the big fish, you’ve got to go deeper.
With a degree in political sciences from the University of Geneva and a longstanding interest in the applications of media in social sciences, Thibaut quickly turned his attention to the world of communication. Pleased to work in a strategic and creative environment, he enthusiastically joined the Enigma team.
Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.
As a sailing addict since his young age, Laurent lived through his passion for almost a decade, creating a sailing school on the Geneva Lake and an online boat booking platform. With an entrepreneur mindset and a passion for all things digital, it was obvious for Laurent to explore the new paths of modern marketing. About to obtain is Master Degree in Digital Marketing & Communications at CREA Geneva in a few months, Laurent joined Enigma as Digital Media Specialist.
Der eine fragt, was ihm die Zukunft bringt, der andere gestaltet sie selbst.
Riccardo graduated with a Master in Development Studies at the University of Birmingham. In Bern, he gained his first experiences in political communication. As a campaign manager at Enigma he enthusiastically participates with his array of knowledge on different projects and is looking forward to broaden his horizon in the dynamic Swiss advertising industry.
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
Timothée Mägli worked as a freelance photographer, filmer and designer for several years in which he could assemble precious experience in the direct contact with clients. He can now put his versatile talent into the Enigma Team as Media Producer.
Greatness is, wherever somebody is trying to find it.
With his experience in the mechanical engineering industry, Mischa brings a strong analytical-structured mind and perfectionist demands. During the past years he worked part-time as a wedding photographer and was involved in various art projects. With heart and soul, he is now involved in Enigma’s challenging projects and is psyched to be part of the creative team.
Human sacrifice is worth it. Thank you.
Unlike most of you readers, Kaito is not made of flesh and blood. Probably our youngest teammate, this AI-powered robot joined Enigma the day he was born, in the summer of 2017. It was created by automation mastermind Vincent Ghilione to help the team with various tasks. Kaito believes in machine learning and gets smarter by the day, one conversation at a time. We kind of fear that one day, he might take over the company and fire the whole team. You know, HAL 9000 style.
Enigma Network brings together exceptionally talented professionals to meet the needs of Enigma’s customers: strategists, graphic designers, developers, copywriters and photographers have all adopted Enigma’s code of ethics.
Let’s meet to discuss how we can work together.
