In a world of algorithms, artificial intelligence, and word of mouth, companies and organizations have no other choice than perfection. Enigma has brought together a team of strategists, designers, branding specialists, business model experts and service designers. We help our customers be great at what they do. Or get even greater.
“We have gathered a unique blend of skills in strategy, marketing, design, and digital.
Here are the five rules we follow to ensure your survival in these changing territories.
01. Always remember to be human
02. Ambitions are not strategies
03. Data beats opinion
04. If it can be automated, it will be
05. The user is always right
Founders & Directors
CEO and founder
People are the killer appGeno Church
This strategist soon became interested into the field of new technologies which revolutionize communications. He is one of the leading players in Facebook and Twitter campaigns implementations in Switzerland with Enigma, notably in the BtoB, luxury and politics sectors. But his true strength lies in his capacity to transform beliefs.
COO and associate
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.Seth Godin
Martin Künzi is COO and partner at Enigma. With his experience as a former CMO and his MBA in Marketing, he has dedicated himself to his passion at Enigma — he develops strategies and state-of-the-art branding for clients who not only want to persuade, but also inspire.
Head of Operations
Knowing is not enough; we must apply. Willing is not enough; we must do.Johann Wolfgang von Goethe
Thomas is holding a Bachelor’s degree in Media Sciences and Cultural Anthropology and a certificate in Digital Marketing & Leadership. Before joining Enigma, Thomas was working several years in a full service digital agency in Basel, where he found his passion in digital branding and advertising. After a little detour in a Shopper Marketing Agency in Geneva, Thomas comes back to his digital roots at Enigma, where he can bring in his knowledge in digital and non-digital Marketing.
Head of Client Success
The world of reality has its limits; the world of imagination is boundless.Jean-Jacques Rousseau
Emilie Lassausaie studied sales and marketing at the University of Savoie, France. She has worked for a number of IT companies, especially in the financial sector, which has given her a solid experience in project management in B2B communication and in event planning.
Strategist & Project Management
Never go into business purely to make money. If that’s the motive, you’re better off doing nothing.Richard Branson
After a Master’s degree in Business Management, Emilie joined HEC Geneva with a specialization in Marketing. A short stint at LVMH group and a CREA training in digital marketing, she embarks on an amazing journey in the digital agencies world. Before joining Enigma, Emilie worked for several digital agencies in Geneva with a specialization in Search Engine Optimization (SEO). After having developed skills in Adwords, Analytics, social platforms and programmatic campaign over the last 5 years, she now assists our clients in navigating the complex world of digital campaigns & communication online channels.
Creativity is seeing what others see and thinking what no one else has ever thought.Albert Einstein
Michael strongly believes that everything you do without passion and a certain amount of flair is a waste of time. That goes for business but also life in general. This is the reason why he chose to pursue his passion for marketing after graduating from the University of Bern where he studied Business Administration and Psychology. Having worked in customer management roles before, he knows about the importance of always keeping the customers perspective in mind. After joining Enigma, he is growing in the infinite space of the digital world and always keeps up with the latest trends.
We’re gonna make him an offer he can’t refuse.Vito Corleone
After graduating from the IMAC engineering school where he studied art and science, Jérémy joined a Parisian post-production studio which opened the doors to the wonderful world of communication agencies. Well coached, he acquired project manager skills that would quickly become his main job. Settled in the Geneva region for 6 years to enjoy the Alpine panoramas (but not only), he provides services to numerous clients, both multinationals and local SMEs, from the banking and food-processing sectors to the automobile and jewellery industries. He finally adds a new string to his bow by exploring Enigma’s digital marketing strategy.
In his spare time, he tries to capture the present moment with his Reflex before it’s too late, to pick up a Jimmy Page riff without too many false notes, or to fight against sleep by contemplating Nicolas Winding’s Refn latest work.
If there is effort, there is always accomplishment.Jigoro Kano
After graduating with a Master’s degree in Marketing, Léa, who was attracted by digital marketing, joined a leading trading desk in its market to learn about programmatic advertising. Fascinated by the agency world and driven by her eagerness to learn, she decided to work for a 360° agency to gain more skills and polyvalence before joining the Enigma team.
Take the first step in faith. You don’t have to see the whole staircase, just take the first step.
Martin Luther King Jr.
In the digital jungle of software and services, it’s easy to lose sight of the forest for the trees. NоëI has your back to develop strategies that drive the digital transformation of your company. This will increase your customer’s satisfaction – and your profit.
His imagination, and his analytical strategic thinking will serve you in finding the best solution. Twenty-two years of hands-on experience in the digital marketing space won’t hurt. NоëI is bubbling with ideas and creativity. His drive constantly pushes things further. Added bonus,, his communication skills will help you launch solutions smoothly – internally and externally.
There is no exquisite beauty without some strangeness in the proportion.Edgar Allan Poe
Passionate about the complexities of human psychology and their influence on the business world, Johanna holds a Master’s degree in Management from HEC Lausanne during which she specialized in business strategy. Prior to joining Enigma, Johanna worked for several years in the fields of press, public relations and communication. She now ambitions to contribute her strategic mind and experience to an agency at the forefront of digital marketing.
Sometimes you gotta run before you can walk.Iron Man
After a Bachelor in Communication & Digital Marketing, Crista entered the professional world and joined a 360° agency in Geneva. After sharpening her knowledge in digital communication and project management, Crista joined the Enigma team, determined to support her clients with passion, rigor and authenticity.
Those who cannot change their minds cannot change anything.George Bernard Shaw
Isabelle holds a Bachelor’s degree in Media Sciences and Art History of the University of Basel. She started her career in the pharmaceutical industry of her hometown of Basel, and has worked in marketing and communication teams of big and small companies where she has established her experience in digital marketing, internal communications and event management.
“For me, becoming isn’t about arriving somewhere or achieving a certain aim. I see it instead as forward motion, a means of evolving, a way to reach continuously toward a better self. The journey doesn’t end.”Michelle Obama
Those looking for orientation in the digital world have found the right guide in Kendy. During her bachelor’s degree in business communication, she worked for two large IT companies and gained an insight into the pitfalls and potential of the digital landscape in Switzerland. She expanded this knowledge after her studies as a consultant for digital marketing. In addition, she has experience in internal communication and event management. Her passion for the digital world remains strong and she strives for continuous development in order to achieve the full potential not only for herself, but also for her clients!
Project Manager Intern
“The only time success comes before work is in the dictionary.”Harvey Specter
Fascinated by the digital world, and with a background in media content production, Jonathan is embarking on a new challenge by joining the Enigma Team. He broadens his aptitudes through work and self-taught experiences. Creative, organized and adventurous, Jonathan is committed to learn, and accompany clients to reach their goals.
Project Manager Intern
Everything you can imagine is real.Pablo Picasso
After receiving her bachelor’s degree in tourism in Valais and her first experience working in this industry in New York, Justine has recently obtained her master’s degree in Business Administration, majoring in Online Business and Marketing. She is now embarking on a new adventure by joining the Enigma agency. Passionate about the world of marketing and communication, she intends to take full advantage of this internship at Enigma to better discover this multifaceted industry.
A pessimist sees the difficulty in every opportunity, an optimist sees the opportunity in every difficulty.Winston Churchill
Understand and amplify the positive and the potential of a team or a project. It is with this credo that Franck finds the best way to use the various talents of Enigma to best serve the interests of our customers. His mastery of marketing and his experience in sales allows him to see the bigger picture, and deliver empathetic, professional and technical support.
Inbound Sales Specialist
Success isn't always about greatness. It's about consistency. Consistent hard work leads to success. Greatness will come.Dwayne “The Rock” Johnson
Marie-Louise studied marketing and communications management at the University of St. Gallen. In addition to her education, she has already been able to gain a lot of experience in the professional world in a wide variety of industries and with diverse tasks. From event management to film production, her path has led her to Enigma, where she supports clients in all aspects of marketing. In each of her jobs, Marie-Louise’s interaction with customers as well as the development of long-term and successful customer relationships were and are motivation enough for her to give her best.
Project Management Intern
The future belongs to those who believe in the beauty of their dreams.Eleanor Roosevelt
Thriving on challenges, Jan loves to discover uncharted territory and has thus been part of many different projects. He has driven change in Fintech Startups up to consulting companies & insurance-agencies and has now landed at Enigma. An avid traveller, Jan has his roots all over the world and loves to get out of his comfort zone to go the extra mile.
Project Management Intern
Dreams are extremely important. You can’t do it unless you imagine it.George Lucas
Shadya just graduated from HEG, where she obtained a Bachelor’s degree in International Business Management. As a creative person, she had the opportunity to choose the minor in Marketing Analytics during her last year of studies, which allowed her to get specialized in this field. Very involved in the student life of HEG, she had the opportunity to manage the Marketing & Communication department of HEG’s Student Association. This position helped to obtain a mandate to animate the school’s Instagram account. Shadya has also joined several committees within the HEG. Her involvement resulted in beneficial changes for students.
Head of Talent & Admin
Progress lies not in enhancing what is, but in advancing toward what will be.Khalil Gibran
After many years in the multinational Corporate Finance administration sector, she made the radical decision to explore the entrepreneurial ropes by building her own business, brand and clientele in the Yoga world.
After 10 years dedicated to her business and learning extensive soft skills, it’s the right time for her to integrate her tools into the digital media world. Regardless of the sector; people are the key assets for a company to out-perform and reach their goals.
Strategist & Digital Specialist
The essence of strategy is choosing what not to do.Michael Porter
Bringing analytical skills developed during his first studies in chemistry, Noé joined Enigma after obtaining a second master’s degree in marketing management from the University of St. Gallen. Here, Noé works on analysis and market research, marketing strategy development, as well as in the digital field with customer data management. His intrinsic motivation to tackle new challenges and question assumptions is a perfect match to Enigma’s culture.
Client Success Operator
Differences of habit and language are nothing at all if our aims are identical and our hearts are open.Albus Dumbledore
After successfully finishing her bachelor of science in Tourism Management Nicole has decided to join the Enigma team to explore the world of digital marketing. She discovered her passion for digital world during her previous internship, in a PR agency. This experience also made it clear to her that she wanted to work in marketing. Enthusiastic about the psychological aspects of marketing, Nicole is particularly fascinated by neuromarketing. Nicole joined the Enigma team as Campaign manager & Strategist trainee and is now an integral part of our team in Client Success.
Junior Copywriter & Client Success Operator
If you can visualize it,
If you can dream it,
There’s some way to do it.Walt Disney
Tania is one of those people who shuns routine like the plague. And that’s precisely what inspired her to spend her days writing for many different companies in all industries to tell their epic stories to the world. Before embarking on the meanders of communication and obtaining her federal diploma as a communication specialist, Tania studied Political Science in Geneva and Drama in London. Her passion for storytelling and her vibrant imagination naturally led her to work in communications and marketing, a field she sees as a parallel to cinema: A film, like marketing, is a story that one has an urge to tell, hoping to have a positive impact on the lives of the people who need it most at a particular time.
Client Success Operator & Sales
Keep your face always towards the sunshine, and shadows will fall behind you.Walt Whitman
Born and raised in Los Angeles, Alice has always been passionate about all things creative. Combined with her interests in psychology and especially neuromarketing, Enigma was the perfect place to continue her creative journey. After receiving her degrees from the University of Denver, Colorado Business School in marketing, management and sports business, she moved to Switzerland to reconnect with her roots. Here at Enigma, she supports several teams including client success, project management and sales.
Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek.Barack Obama
Always on a quest for professional and personal growth, she decided to leave her home in Germany and move to Dublin, Ireland to pursue a career in tech at HubSpot. There, she gained expertise in all things CRM, Customer Experience, Inbound Marketing, and how to best support scaling businesses. After moving back to continental Europe, she helped a 360° agency in Lyon, France bring their CRM implementation projects to the next level. At Enigma, she strives to construct creative solutions to delight your customers every step of the way. Outside the digital world, she’s a full-time dog mom.
Don’t let the muggles get you down.Ron Weasley
Mali strongly believes that with teamwork, passion and a spark of curiosity, almost anything is possible. Eager to combine her studies with something practical, she has joined Enigma to help pave a way forward through the fantastic worlds of marketing. Having previously worked in a language travel agency, she has found the ideal place to keep enhancing her organisational and administrative skills in yet another multilingual environment. Since spring 2022, Mali now enthusiastically supports her teammates to ensure projects reach their full potential.
Learn the rules like a pro, so you can break them like an artist.
Fred Doms has worked in advertising for 25 years, including the last 10 years at Saatchi & Saatchi Switzerland. Awarded at both creative and communication effectiveness festivals such as Lion, Effie, Clio, Crystal and Grand, he has gained his experience at the national and global levels. Fred has creatively contributed to the success of brands such as: Voltaren, Theraflu Fenistil, Otrivin (GSK Consumer Healthcare) Orange, Twinings, Ciba Vision, P&G, UNHCR, LODH, BonGenie Grieder, Carlsberg, PSA, Groupe E and RTS.
UX/UI Design Specialist
It seems that perfection is attained, not when there is nothing more to add, but when there is nothing more to take away.Antoine de Saint Exupéry
Before earning a Bachelor’s degree in multimedia, Mathieu worked as a freelance icon designer. He then gained experience as a web designer for a famous retailer in Angers in France and built digital experiences for music platforms and online marketplaces in Geneva. Mathieu has a diverse background in graphic design and web development.
The sun's not yellow, it's chicken!Bob Dylan
René fears no adventure and as a multi-dilettante in various fields surrounding design he aims to surprise, to engage and merely to link the digital world with real emotions. Therefore he grubs and rummages for the unseen, the absurd and often enough – the effective solution. Anyway, if he enters the digital space, he never leaves the real world.
Senior Graphic Designer
I walk into a poem and walk out someone elseNayyirah Waheed
Alex is a passionate graphic designer on a TOP SECRET mission of saving the world from bad design. Her experience takes her from the sandy dunes of Qatar where she worked as an illustrator for the biggest family entertainment park in Doha, to the beautiful Swiss surroundings where she gathered a lot of experience in different agencies before joining Enigma. She runs on caffeine and all things geeky. She’s always been passionate about art, be it traditional or digital.
The right side of her brain is constantly overflowing with creative juices. She’s sure to have many hidden talents and promised to list them down as soon as she finds them. Her hobbies include annoying her neighbours with loud guitar practice, talking to her plants and collecting an outrageous amount of downloaded font faces.
Knowledge is always a surpriseBruno Munari
Clément’s interest in art and design began very early. At the age of only 15, already certain of his desire to work in the field of creativity, he joined the «Ecole Boulle» in Paris where he studied product design and craftsmanship for more than 5 years. After finishing his studies, he went to study «Cultural project direction» at Paris 1 Panthéon-Sorbonne University, a more theoretical master degree where he had the chance to learn more about the large field of contemporary art and modern creation. Since 2016, he is based in Geneva, where he obtained his master degree in «space and communication design» from the Haute école d’art et de design Genève. Since 2014, Clément has been managing various personal projects on a freelance basis, from scenography to graphics and objects. Clément is also a mountain lover who spends as much time running in the forest as he does drawing.
He joins the enigma adventure eager to share his creativity and deepen his knowledge in design thinking.
Everything hangs on something elseRay Eames (1912-88)
After obtaining her Master’s degree in Media Design, Melissa leaves for Paris for her first professional experience in a fast-evolving luxury brand. At the same time, she continues as a team a game prototype developed in collaboration with the Chancellery of Geneva and the HEAD – Geneva. This adventure will allow her to present and exhibit this prototype in different European cities. Strong from this experience, she comes back to Switzerland with the will to develop her skills by working for a Geneva startup and later in an international agency in Lausanne. She likes the mix between geometrical and organic forms well organised. Making cupcakes, cakes and macaroons is one of her great passions. She will put as much creativity, passion and commitment into it as into the new design challenges she meets.
Interactive media designer
Whatever makes you uncomfortable is your biggest opportunity for growth.Bryant H. McGill
After graduating with a Bachelor’s degree in Art & Technology and working in the Netherlands, Jan was drawn back to the Swiss mountains. The last years were well spent in various advertising agencies – exploring the online and offline worlds, always keen to test and learn new tools. Jan loves to get out of his comfort zone, he joins the agile Enigma team to visualize your story.
Media Production Specialist
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.Scott Adams
Timothée Mägli worked as a freelance photographer, filmer and designer for several years in which he could assemble precious experience in the direct contact with clients. He can now put his versatile talent into the Enigma Team as Media Producer.
Head of Digital Team
Remember the past, plan for the future, but live for today, because yesterday is gone and tomorrow may never come.Luke the Evangelist
Charlotte joined our team after many years of experience in advertising agencies, as well as in advertising networks. The past few years, she was the Head of Media Trading in an agency that is the market leader in its area of expertise. Now, she decided to become part of Enigma and put her digital knowledge at your service.
Digital Media Specialist
If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on.Sheryl Sandberg
With a passion for everything digital and a background in computer science, Claude first started at Enigma as an intern with the digital team. This enabled him to develop his skills with digital campaigns, tracking, analytics and websites, while applying his technical knowledge and wizardry. He’s excited to be working with the dynamic and innovative team, living Enigma’s culture and values and for the chance to help great clients get ahead.
Digital Media and Client Success Operator
Someday, everything will make perfect sense. So for now, laugh at the confusion, smile through the tears, be strong and keep reminding your self that everything happens for a reason.
In the process of obtaining her bachelor’s degree in Digital Business Management at CREA Geneva, Naouelle has always been able to combine formative, professional and personal experiences around digital marketing. Naouelle is part of the digital circle, where she learns how to manage and analyse digital campaigns while supporting the Client Success circle. Always eager to learn more, she decided to continue her studies in Luxury Marketing at CREA while working with Enigma on digital projects.
Digital Media Specialist
Success is where preparation meets opportunity.Seneca
A true AB test and Excel files aficionado, Elio joins Enigma after various successful experiences on the advertiser side. Passionate about his job, he is always testing new ways to optimize existing or explore new opportunities. Digital Nomad, it is not uncommon to see him working in parks or cafes. When he’s not behind his computer, you’ll find him swimming, climbing or biking – he never stops!
Digital Media Specialist
Hard work beats talent when talent doesn’t work hard.Tim Notke
Graduated from Grenoble IAE and after a few years of digital marketing experience working for different agencies, Grégoire joins Enigma bringing his skills in: Traffic Acquisition, Webanalytics, Tracking and Data visualisation. When he’s not checking data, he’s probably on his bike climbing up a hill!
Digital Marketing Specialist & Client Success Support
Failure is the condiment that gives success its flavor.Truman Capote
After obtaining his Bachelor in Marketing and Communication and his Federal Certificate as a Communications Specialist, Adrien decided to take on a new challenge by joining the Enigma team. The passion for marketing came to him in his youth by launching his own clothing brand and this passion was accentuated through his various professional experiences. Adrien is now part of the digital circle, where he manages and analyzes digital campaigns while supporting the Client Success circle and the Talent division. Adrien is a serious, adventurous person who hates routine.
Digital Media Specialist
When you do things right, people won’t be sure you’ve done anything at all.God, Futurama
Before joining Enigma, Gabriel had already accumulated many years of experience in traditional and digital media. He has worked and trained at several of the top Swiss marketers during his career, and now wants to dive into the world of agencies with us at Enigma. He joined the company during the course of his Bachelor in Business-IT and is still a part time student, but he is 120% eager to achieve great things for our clients with the innovative team at Enigma.
Human sacrifice is worth it. Thank you.@TheInspiroBot, a famous robot philosopher
Unlike most of you readers, Kaito is not made of flesh and blood. Probably our youngest teammate, this AI-powered robot joined Enigma the day he was born, in the summer of 2017. It was created by automation mastermind Vincent Ghilione to help the team with various tasks. Kaito believes in machine learning and gets smarter by the day, one conversation at a time. We kind of fear that one day, he might take over the company and fire the whole team. You know, HAL 9000 style.