Our Story
In a world of algorithms, artificial intelligence, and word of mouth, companies, and organizations have no other choice than perfection. Enigma has brought together a team of marketing strategists, designers, branding specialists, digital traders and growth hackers. We combine our knowledge of digital territories and the power of human psychology to help businesses acquire clients, politicians win votes and NGOs save the world.
“We have gathered a unique blend of skills in strategy, marketing, design, and digital.
Our Credo
Here are the five rules we follow to ensure your survival in these changing territories.
01. Always remember to be human
02. Ambitions are not strategies
03. Data beats opinion
04. If it can be automated, it will be
05. The user is always right
Leadership Team
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Olivier Kennedy
CEO & founderPeople are the killer app
Geno ChurchThis strategist soon became interested into the field of new technologies which revolutionize communications. He is one of the leading players in Facebook and Twitter campaigns implementations in Switzerland with Enigma, notably in the BtoB, luxury and politics sectors. But his true strength lies in his capacity to transform beliefs.
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Martin Künzi
CXO & AssociateYou can listen to what people say, sure. But you will be far more effective if you listen to what people do.
Seth GodinMartin Künzi is Chief Experience Officer (CXO) and partner at Enigma. With his experience as a former CMO and his MBA in Marketing, he has dedicated himself to his passion at Enigma — he develops strategies and state-of-the-art branding for clients who not only want to persuade, but also inspire.
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Antonia Sturzeis
Head of Client Success (CH-DE)Sometimes when you feel like you are f*cked, you are only about 45% f*cked.
Nimsdai PurjaAntonia studied International Business Administration at the Vienna University of Economics and Business with a specialization in Marketing. Before joining Enigma, Antonia worked for large communication agencies in Munich and Zurich, where she managed a variety of projects for a diverse client base. Due to this diverse and multi-year experience, Antonia quickly grasps and processes new projects and clients. No matter what the request or the problem is, with Antonia you can be sure that she will find a solution.
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Nadine Nassif
Head of Talent & AdminProgress lies not in enhancing what is, but in advancing toward what will be.
Khalil GibranAfter many years in the multinational Corporate Finance administration sector, she made the radical decision to explore the entrepreneurial ropes by building her own business, brand and clientele in the Yoga world.
After 10 years dedicated to her business and learning extensive soft skills, it’s the right time for her to integrate her tools into the digital media world. Regardless of the sector; people are the key assets for a company to out-perform and reach their goals.
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Charlotte Paris
Head of Digital TeamRemember the past, plan for the future, but live for today, because yesterday is gone and tomorrow may never come.
Luke the EvangelistCharlotte joined our team after many years of experience in advertising agencies, as well as in advertising networks. The past few years, she was the Head of Media Trading in an agency that is the market leader in its area of expertise. Now, she decided to become part of Enigma and put her digital knowledge at your service.
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Frédéric Doms
Creative DirectorLearn the rules like a pro, so you can break them like an artist.
Pablo PicassoFred Doms has worked in advertising for 25 years, including the last 10 years at Saatchi & Saatchi Switzerland. Awarded at both creative and communication effectiveness festivals such as Lion, Effie, Clio, Crystal and Grand, he has gained his experience at the national and global levels. Fred has creatively contributed to the success of brands such as: Voltaren, Theraflu Fenistil, Otrivin (GSK Consumer Healthcare) Orange, Twinings, Ciba Vision, P&G, UNHCR, LODH, BonGenie Grieder, Carlsberg, PSA, Groupe E and RTS.
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Franck Pineau
Growth ManagerA pessimist sees the difficulty in every opportunity, an optimist sees the opportunity in every difficulty.
Winston ChurchillUnderstand and amplify the positive and the potential of a team or a project. It is with this credo that Franck finds the best way to use the various talents of Enigma to best serve the interests of our customers. His mastery of marketing and his experience in sales allows him to see the bigger picture, and deliver empathetic, professional and technical support.
Strategists
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Michael Kämpf
Project ManagerCreativity is seeing what others see and thinking what no one else has ever thought.
Albert EinsteinMichael strongly believes that everything you do without passion and a certain amount of flair is a waste of time. That goes for business but also life in general. This is the reason why he chose to pursue his passion for marketing after graduating from the University of Bern where he studied Business Administration and Psychology. Having worked in customer management roles before, he knows about the importance of always keeping the customers perspective in mind. After joining Enigma, he is growing in the infinite space of the digital world and always keeps up with the latest trends.
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Jérémy Busset
Project ManagerWe’re gonna make him an offer he can’t refuse.
Vito CorleoneAfter graduating from the IMAC engineering school where he studied art and science, Jérémy joined a Parisian post-production studio which opened the doors to the wonderful world of communication agencies. Well coached, he acquired project manager skills that would quickly become his main job. Settled in the Geneva region for 6 years to enjoy the Alpine panoramas (but not only), he provides services to numerous clients, both multinationals and local SMEs, from the banking and food-processing sectors to the automobile and jewellery industries. He finally adds a new string to his bow by exploring Enigma’s digital marketing strategy.
In his spare time, he tries to capture the present moment with his Reflex before it’s too late, to pick up a Jimmy Page riff without too many false notes, or to fight against sleep by contemplating Nicolas Winding’s Refn latest work.
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Naouelle Harbaoui
Project ManagerSomeday, everything will make perfect sense. So for now, laugh at the confusion, smile through the tears, be strong and keep reminding your self that everything happens for a reason.
John MayerNaouelle has a strong educational background in digital business management and luxury marketing. She began her journey inside the digital team, where she gained experience in setting up, overseeing, and analyzing digital campaigns. With her skills, she was later promoted to the role of Project Manager, where she now leads projects in digital campaigns and CRM. Naouelle is a true asset for the Client Success Team, bringing her skills and knowledge to every project she manages.
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Crista Tomic
Project ManagerSometimes you gotta run before you can walk.
Iron ManAfter a Bachelor in Communication & Digital Marketing, Crista entered the professional world and joined a 360° agency in Geneva. After sharpening her knowledge in digital communication and project management, Crista joined the Enigma team, determined to support her clients with passion, rigor and authenticity.
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Isabelle Wanner
Project ManagerThose who cannot change their minds cannot change anything.
George Bernard ShawIsabelle holds a Bachelor’s degree in Media Sciences and Art History of the University of Basel. She started her career in the pharmaceutical industry of her hometown of Basel, and has worked in marketing and communication teams of big and small companies where she has established her experience in digital marketing, internal communications and event management.
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Kendy Doblies
Project ManagerSometimes the questions are complicated and the answers are simple.
Dr. SeussThose looking for orientation in the digital world have found the right guide in Kendy. During her bachelor’s degree in business communication, she worked for two large IT companies and gained an insight into the pitfalls and potential of the digital landscape in Switzerland. She expanded this knowledge after her studies as a consultant for digital marketing. In addition, she has experience in internal communication and event management. Her passion for the digital world remains strong and she strives for continuous development in order to achieve the full potential not only for herself, but also for her clients!
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Laura Leffin
Project Management InternThe big lesson in life, baby, is never be scared of anyone or anything.
Frank SinatraAfter having finished her bachelor’s degree in International Affairs, Laura joined the Enigma Team, as an Intern in Project Management. Growing up bilingual, Laura has had the privilege of embracing both the Italian and German cultures. This left her with a deep appreciation for diversity and the importance of cultural understanding. With her blend of creativity, communication skills, and a passion for continuous development, she is poised to make a significant impact in the field and contribute to the success of Enigma and its clients. Laura’s journey in marketing has just begun, and she is excited about the endless possibilities and opportunities that lie ahead.
Support
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Nicole Reber
Client Success OperatorDifferences of habit and language are nothing at all if our aims are identical and our hearts are open.
Albus DumbledoreAfter successfully finishing her bachelor of science in Tourism Management Nicole has decided to join the Enigma team to explore the world of digital marketing. She discovered her passion for digital world during her previous internship, in a PR agency. This experience also made it clear to her that she wanted to work in marketing. Enthusiastic about the psychological aspects of marketing, Nicole is particularly fascinated by neuromarketing. Nicole joined the Enigma team as Campaign manager & Strategist trainee and is now an integral part of our team in Client Success.
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Alice Bachofner
Client Success Operator & SalesKeep your face always towards the sunshine, and shadows will fall behind you.
Walt WhitmanBorn and raised in Los Angeles, Alice has always been passionate about all things creative. Combined with her interests in psychology and especially neuromarketing, Enigma was the perfect place to continue her creative journey. After receiving her degrees from the University of Denver, Colorado Business School in marketing, management and sports business, she moved to Switzerland to reconnect with her roots. Here at Enigma, she supports several teams including client success, project management and sales.
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Linda Kasper
CRM SpecialistChange will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek.
Barack ObamaAlways on a quest for professional and personal growth, she decided to leave her home in Germany and move to Dublin, Ireland to pursue a career in tech at HubSpot. There, she gained expertise in all things CRM, Customer Experience, Inbound Marketing, and how to best support scaling businesses. After moving back to continental Europe, she helped a 360° agency in Lyon, France bring their CRM implementation projects to the next level. At Enigma, she strives to construct creative solutions to delight your customers every step of the way. Outside the digital world, she’s a full-time dog mom.
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Justine Mayenzet
Client success operatorEverything you can imagine is real.
Pablo PicassoAfter receiving her bachelor’s degree in tourism in Valais and her first experience working in this industry in New York, Justine has recently obtained her master’s degree in Business Administration, majoring in Online Business and Marketing. She is now embarking on a new adventure by joining the Enigma agency. Passionate about the world of marketing and communication, she intends to take full advantage of this internship at Enigma to better discover this multifaceted industry.
Design
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Alexandra Stefan
Senior Graphic DesignerI walk into a poem and walk out someone else
Nayyirah WaheedAlex is a passionate graphic designer on a TOP SECRET mission of saving the world from bad design. Her experience takes her from the sandy dunes of Qatar where she worked as an illustrator for the biggest family entertainment park in Doha, to the beautiful Swiss surroundings where she gathered a lot of experience in different agencies before joining Enigma. She runs on caffeine and all things geeky. She’s always been passionate about art, be it traditional or digital.
The right side of her brain is constantly overflowing with creative juices. She’s sure to have many hidden talents and promised to list them down as soon as she finds them. Her hobbies include annoying her neighbours with loud guitar practice, talking to her plants and collecting an outrageous amount of downloaded font faces.
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Jan Wellinger
Interactive media designerWhatever makes you uncomfortable is your biggest opportunity for growth.
Bryant H. McGillAfter graduating with a Bachelor’s degree in Art & Technology and working in the Netherlands, Jan was drawn back to the Swiss mountains. The last years were well spent in various advertising agencies – exploring the online and offline worlds, always keen to test and learn new tools. Jan loves to get out of his comfort zone, he joins the agile Enigma team to visualize your story.
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Timothée Mägli
Media Production SpecialistCreativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
Scott AdamsTimothée Mägli worked as a freelance photographer, filmer and designer for several years in which he could assemble precious experience in the direct contact with clients. He can now put his versatile talent into the Enigma Team as Media Producer.
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René Möllers
UX DesignerThe sun's not yellow, it's chicken!
Bob DylanRené fears no adventure and as a multi-dilettante in various fields surrounding design he aims to surprise, to engage and merely to link the digital world with real emotions. Therefore he grubs and rummages for the unseen, the absurd and often enough – the effective solution. Anyway, if he enters the digital space, he never leaves the real world.
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Diego Brambilla
Senior UX/UI DesignerThat's not flying, that's just falling with style
Woody, from Toy StoryWith a diverse background in UI/UX design, art, video, and coding, Diego possesses an eclectic nature and a curious design mindset. Throughout his 20 years of experience, he has held in-house and freelance roles, working on a range of large and complex projects from concept to deployment and maintenance. His expertise lies in the visual realm and its various forms across media. Constantly captivated by the endless possibilities of digital, he now focuses on contemporary communication and innovative projects.
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Paulo Vieira
Senior Graphic & UI DesignerI’m a scientist; because I invent, transform, create, and destroy for a living, and when I don’t like something about the world, I change it.
Rick and MortyMeet Paulo, a multidisciplinary designer who’s always up for a challenge. With his blend of branding, illustration, and UI design skills, he’s on a mission to bring your brand story to life in the most imaginative and creative way possible. Paulo is all about getting to know his clients and their needs, and he’s not afraid to put on his thinking hat, to get the job done and ensure complete satisfaction with the final outcome. When he’s not designing, you can find Paulo on a never-ending quest to expand his design skills and knowledge. He’s always looking for ways to improve and push himself to be the best designer he can be.
Digital
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Claude Keller
Digital Media SpecialistIf you’re offered a seat on a rocket ship, don’t ask what seat. Just get on.
Sheryl SandbergWith a passion for everything digital and a background in computer science, Claude first started at Enigma as an intern with the digital team. This enabled him to develop his skills with digital campaigns, tracking, analytics and websites, while applying his technical knowledge and wizardry. He’s excited to be working with the dynamic and innovative team, living Enigma’s culture and values and for the chance to help great clients get ahead.
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Elio Besson
Digital Media SpecialistSuccess is where preparation meets opportunity.
SenecaA true AB test and Excel files aficionado, Elio joins Enigma after various successful experiences on the advertiser side. Passionate about his job, he is always testing new ways to optimize existing or explore new opportunities. Digital Nomad, it is not uncommon to see him working in parks or cafes. When he’s not behind his computer, you’ll find him swimming, climbing or biking – he never stops!
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Grégoire Causse
Digital Media SpecialistHard work beats talent when talent doesn’t work hard.
Tim NotkeGraduated from Grenoble IAE and after a few years of digital marketing experience working for different agencies, Grégoire joins Enigma bringing his skills in: Traffic Acquisition, Webanalytics, Tracking and Data visualisation. When he’s not checking data, he’s probably on his bike climbing up a hill!
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Yann François
Senior Digital Marketing TraderDon't you want a whiskey first?
Gérard Darmon in “La cité de la peur”Born in Marseille, Yann had the chance to live a few years in Norway as part of his father’s job as an engineer in the offshore industry. After graduating from business school and East Tennessee State University in 2004, he started, like many, his digital career as an intern at Lastminute.com in Paris. He quickly decided to specialize in the fields of online marketing and advertising. First as an affiliate manager, then as a SEM consultant in an agency, he continued his path by joining an affiliate platform called Public-Idées (now TimeOne Group) to return, a few years later, to an agency within the FullSix Group. He then discovered working for Digital Virgo (Digital entertainment and mobile payment specialist) and quickly developed partnerships and other performance-based agreements. In 2019, he was recruited to manage the digital acquisition of a sports betting player within a Geneva-based agency. He then joined Enigma in November 2022 as a Senior Media Trader.
Non-human teammates
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Human sacrifice is worth it. Thank you.
@TheInspiroBot, a famous robot philosopherUnlike most of you readers, Kaito is not made of flesh and blood. Probably our youngest teammate, this AI-powered robot joined Enigma the day he was born, in the summer of 2017. It was created by automation mastermind Vincent Ghilione to help the team with various tasks. Kaito believes in machine learning and gets smarter by the day, one conversation at a time. We kind of fear that one day, he might take over the company and fire the whole team. You know, HAL 9000 style.