In a world of algorithms, artificial intelligence, and word of mouth, companies and organizations have no other choice than perfection. Enigma has brought together a team of strategists, designers, branding specialists, business model experts and service designers. We help our customers be great at what they do. Or get even greater.
“We have gathered a unique blend of skills in strategy, marketing, design, and digital.
Here are the five rules we follow to ensure your survival in these changing territories.
01. Always remember to be human
02. Ambitions are not strategies
03. Data beats opinion
04. If it can be automated, it will be
05. The user is always right
Founders & Directors
CEO and founder
People are the killer appGeno Church
This strategist soon became interested into the field of new technologies which revolutionize communications. He is one of the leading players in Facebook and Twitter campaigns implementations in Switzerland with Enigma, notably in the BtoB, luxury and politics sectors. But his true strength lies in his capacity to transform beliefs.
COO and associate
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.Seth Godin
Martin Künzi is COO and partner at Enigma. With his experience as a former CMO and his MBA in Marketing, he has dedicated himself to his passion at Enigma — he develops strategies and state-of-the-art branding for clients who not only want to persuade, but also inspire.
Head of Operations
Knowing is not enough; we must apply. Willing is not enough; we must do.Johann Wolfgang von Goethe
Thomas is holding a Bachelor’s degree in Media Sciences and Cultural Anthropology and a certificate in Digital Marketing & Leadership. Before joining Enigma, Thomas was working several years in a full service digital agency in Basel, where he found his passion in digital branding and advertising. After a little detour in a Shopper Marketing Agency in Geneva, Thomas comes back to his digital roots at Enigma, where he can bring in his knowledge in digital and non-digital Marketing.
Head of Client Success
The world of reality has its limits; the world of imagination is boundless.Jean-Jacques Rousseau
Emilie Lassausaie studied sales and marketing at the University of Savoie, France. She has worked for a number of IT companies, especially in the financial sector, which has given her a solid experience in project management in B2B communication and in event planning.
Strategist & Project Management
Never go into business purely to make money. If that’s the motive, you’re better off doing nothing.Richard Branson
After a Master’s degree in Business Management, Emilie joined HEC Geneva with a specialization in Marketing. A short stint at LVMH group and a CREA training in digital marketing, she embarks on an amazing journey in the digital agencies world. Before joining Enigma, Emilie worked for several digital agencies in Geneva with a specialization in Search Engine Optimization (SEO). After having developed skills in Adwords, Analytics, social platforms and programmatic campaign over the last 5 years, she now assists our clients in navigating the complex world of digital campaigns & communication online channels.
Strategist & Project Management
Our greatest glory is not in never failing, but in rising up every time we fail.Ralph Waldo Emerson
After an apprenticeship as an industrial clerk and several years of professional experience, Sabrina decided to study in order to satisfy her need for more creativity and knowledge. Her passion brought her to a Bachelor in Advertising and Market Communication with a strategic focus. Before Enigma, Sabrina worked in many different companies – from start-ups to concerns. She acquired a lot of knowledge about communication, strategy, film production and entrepreneurship. Her empathy and enthusiasm to find a solution together has been part of Enigma since day one.
We’re gonna make him an offer he can’t refuse.Vito Corleone
After graduating from the IMAC engineering school where he studied art and science, Jérémy joined a Parisian post-production studio which opened the doors to the wonderful world of communication agencies. Well coached, he acquired project manager skills that would quickly become his main job. Settled in the Geneva region for 6 years to enjoy the Alpine panoramas (but not only), he provides services to numerous clients, both multinationals and local SMEs, from the banking and food-processing sectors to the automobile and jewellery industries. He finally adds a new string to his bow by exploring Enigma’s digital marketing strategy.
In his spare time, he tries to capture the present moment with his Reflex before it’s too late, to pick up a Jimmy Page riff without too many false notes, or to fight against sleep by contemplating Nicolas Winding’s Refn latest work.
If there is effort, there is always accomplishment.Jigoro Kano
After graduating with a Master’s degree in Marketing, Léa, who was attracted by digital marketing, joined a leading trading desk in its market to learn about programmatic advertising. Fascinated by the agency world and driven by her eagerness to learn, she decided to work for a 360° agency to gain more skills and polyvalence before joining the Enigma team.
Take the first step in faith. You don’t have to see the whole staircase, just take the first step.
Martin Luther King Jr.
In the digital jungle of software and services, it’s easy to lose sight of the forest for the trees. Noël has your back to develop strategies that drive the digital transformation of your company. This will increase your customer’s satisfaction – and your profit.
His imagination, and his analytical strategic thinking will serve you in finding the best solution. Twenty-two years of hands-on experience in the digital marketing space won’t hurt. Noël is bubbling with ideas and creativity. His drive constantly pushes things further. Added bonus,, his communication skills will help you launch solutions smoothly – internally and externally.
There is no exquisite beauty without some strangeness in the proportion.Edgar Allan Poe
Passionate about the complexities of human psychology and their influence on the business world, Johanna holds a Master’s degree in Management from HEC Lausanne during which she specialized in business strategy. Prior to joining Enigma, Johanna worked for several years in the fields of press, public relations and communication. She now ambitions to contribute her strategic mind and experience to an agency at the forefront of digital marketing.
Digital Project Manager Intern
If you can visualize it,
If you can dream it,
There’s some way to do it.Walt Disney
Tania is one of those people who shun routine like the plague. And this is precisely what attracted her to the adventure of working with a 360° agency like Enigma. The diversity of projects, being in contact with passionate and committed people, using creativity, and working as a team are all imperatives for our trainee who is about to obtain her federal diploma as a communications specialist. Before embarking on the meanders of communications, Tania studied political science in Geneva. After completing her degree she flew to London to give voice to her passion for theatre and acting. Her overflowing imagination and thirst to better understand the emotions at the heart of every human interaction naturally led her to take an interest in marketing, more specifically in the mechanisms of neuromarketing, branding, and storytelling. According to her, marketing is like cinema; we focus on telling amazing stories in the most authentic possible way, to the right audience, and at the right time.
Talent & Admin
Progress lies not in enhancing what is, but in advancing toward what will be.Khalil Gibran
After many years in the multinational Corporate Finance administration sector, she made the radical decision to explore the entrepreneurial ropes by building her own business, brand and clientele in the Yoga world.
After 10 years dedicated to her business and learning extensive soft skills, it’s the right time for her to integrate her tools into the digital media world. Regardless of the sector; people are the key assets for a company to out-perform and reach their goals.
Strategist & Digital Specialist
The essence of strategy is choosing what not to do.Michael Porter
Bringing analytical skills developed during his first studies in chemistry, Noé joined Enigma after obtaining a second master’s degree in marketing management from the University of St. Gallen. Here, Noé works on analysis and market research, marketing strategy development, as well as in the digital field with customer data management. His intrinsic motivation to tackle new challenges and question assumptions is a perfect match to Enigma’s culture.
Client Success Operator
Differences of habit and language are nothing at all if our aims are identical and our hearts are open.Albus Dumbledore
After successfully finishing her bachelor of science in Tourism Management Nicole has decided to join the Enigma team to explore the world of digital marketing. She discovered her passion for digital world during her previous internship, in a PR agency. This experience also made it clear to her that she wanted to work in marketing. Enthusiastic about the psychological aspects of marketing, Nicole is particularly fascinated by neuromarketing. Nicole joined the Enigma team as Campaign manager & Strategist trainee and is now an integral part of our team in Client Success.
Client Success Operator & Sales Support
You can’t use up creativity. The more you use, the more you have.Maya Angelou
After her bachelor’s degree in media and communication, Tamara turned to the digital world. Digital marketing with the versatile possibilities of communication trigger fascination in her, which she gets to know and apply better at Enigma. Her love of discovery drives her to seek new challenges with the goal in mind of not losing her focus and simplicity in the spectrum of diversity, because at the end of the day we all remain human beings. Her interest is also in the political processes.
Learn the rules like a pro, so you can break them like an artist.
Fred Doms has worked in advertising for 25 years, including the last 10 years at Saatchi & Saatchi Switzerland. Awarded at both creative and communication effectiveness festivals such as Lion, Effie, Clio, Crystal and Grand, he has gained his experience at the national and global levels. Fred has creatively contributed to the success of brands such as: Voltaren, Theraflu Fenistil, Otrivin (GSK Consumer Healthcare) Orange, Twinings, Ciba Vision, P&G, UNHCR, LODH, BonGenie Grieder, Carlsberg, PSA, Groupe E and RTS.
UX/UI Design Specialist
It seems that perfection is attained, not when there is nothing more to add, but when there is nothing more to take away.Antoine de Saint Exupéry
Before earning a Bachelor’s degree in multimedia, Mathieu worked as a freelance icon designer. He then gained experience as a web designer for a famous retailer in Angers in France and built digital experiences for music platforms and online marketplaces in Geneva. Mathieu has a diverse background in graphic design and web development.
The sun's not yellow, it's chicken!Bob Dylan
René fears no adventure and as a multi-dilettante in various fields surrounding design he aims to surprise, to engage and merely to link the digital world with real emotions. Therefore he grubs and rummages for the unseen, the absurd and often enough – the effective solution. Anyway, if he enters the digital space, he never leaves the real world.
All we have to decide is what to do with the time that is given to us.Gandalf the Grey
Dinosaur, dragon and design enthusiast, Fran obtained her Bachelor’s degree in Design in Australia while perfecting her English and trying to adopt a pet kangaroo. Passionate about typography and art, she tries to combine these two with Web and Graphic Design. When she’s not on her computer trying to animate dogs riding on dragons’ backs and learning new skills, you can find her painting, reading or cuddling Bahloo, her trusty German Shepherd.
Knowledge is always a surpriseBruno Munari
Clément’s interest in art and design began very early. At the age of only 15, already certain of his desire to work in the field of creativity, he joined the «Ecole Boulle» in Paris where he studied product design and craftsmanship for more than 5 years. After finishing his studies, he went to study «Cultural project direction» at Paris 1 Panthéon-Sorbonne University, a more theoretical master degree where he had the chance to learn more about the large field of contemporary art and modern creation. Since 2016, he is based in Geneva, where he obtained his master degree in «space and communication design» from the Haute école d’art et de design Genève. Since 2014, Clément has been managing various personal projects on a freelance basis, from scenography to graphics and objects. Clément is also a mountain lover who spends as much time running in the forest as he does drawing.
He joins the enigma adventure eager to share his creativity and deepen his knowledge in design thinking.
Everything hangs on something elseRay Eames (1912-88)
After obtaining her Master’s degree in Media Design, Melissa leaves for Paris for her first professional experience in a fast-evolving luxury brand. At the same time, she continues as a team a game prototype developed in collaboration with the Chancellery of Geneva and the HEAD – Geneva. This adventure will allow her to present and exhibit this prototype in different European cities. Strong from this experience, she comes back to Switzerland with the will to develop her skills by working for a Geneva startup and later in an international agency in Lausanne. She likes the mix between geometrical and organic forms well organised. Making cupcakes, cakes and macaroons is one of her great passions. She will put as much creativity, passion and commitment into it as into the new design challenges she meets.
Interactive media designer
Whatever makes you uncomfortable is your biggest opportunity for growth.Bryant H. McGill
After graduating with a Bachelor’s degree in Art & Technology and working in the Netherlands, Jan was drawn back to the Swiss mountains. The last years were well spent in various advertising agencies – exploring the online and offline worlds, always keen to test and learn new tools. Jan loves to get out of his comfort zone, he joins the agile Enigma team to visualize your story.
Interactive Media Designer
Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.
You might catch Angela sniffing – but that’s just because she loves the smell of printed paper. However, there is also a lot of love and dedication for the digital world in her big heart.
Angela has gained experience in a wide range of companies, from large Swiss advertising agencies to small businesses overseas. Through her work as a freelancer and self-employed graphic designer, she has also learned to “get to grips” with everything, which is why she defines herself as a “creative allrounder”.
And when Angela is not fussing over the mess on her desk, raiding the office supplies cupboard – she has a soft spot for “pilot fineliners” of all kinds – or getting to work on time every day (so annoying!), she also devotes her free time to creativity such as photography, film or the cooking spoon.
Media Production Specialist
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.Scott Adams
Timothée Mägli worked as a freelance photographer, filmer and designer for several years in which he could assemble precious experience in the direct contact with clients. He can now put his versatile talent into the Enigma Team as Media Producer.
Head of Digital Team
Remember the past, plan for the future, but live for today, because yesterday is gone and tomorrow may never come.Luke the Evangelist
Charlotte joined our team after many years of experience in advertising agencies, as well as in advertising networks. The past few years, she was the Head of Media Trading in an agency that is the market leader in its area of expertise. Now, she decided to become part of Enigma and put her digital knowledge at your service.
Digital Media Specialist
Falling down is not a failure. Failure comes when you stay where you have fallen.Socrate
Fascinated by sports and digital, Ricardo graduated with a master degree in Business and Marketing Management with a specialization in sport, tourism and mountain companies. Thanks to his experiences as a Traffic Manager and Programmatic Media Buyer, he could develop his digital skills and specialize in web acquisition tools. Today, he decided to join the Enigma Team to take up a new challenge.
Digital Media Specialist
If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on.Sheryl Sandberg
With a passion for everything digital and a background in computer science, Claude first started at Enigma as an intern with the digital team. This enabled him to develop his skills with digital campaigns, tracking, analytics and websites, while applying his technical knowledge and wizardry. He’s excited to be working with the dynamic and innovative team, living Enigma’s culture and values and for the chance to help great clients get ahead.
Digital Media and Client Success Operator
Someday, everything will make perfect sense. So for now, laugh at the confusion, smile through the tears, be strong and keep reminding your self that everything happens for a reason.
In the process of obtaining her bachelor’s degree in Digital Business Management at CREA Geneva, Naouelle has always been able to combine formative, professional and personal experiences around digital marketing. Naouelle is part of the digital circle, where she learns how to manage and analyse digital campaigns while supporting the Client Success circle. Always eager to learn more, she decided to continue her studies in Luxury Marketing at CREA while working with Enigma on digital projects.
Digital Media Specialist
Success is where preparation meets opportunity.Seneca
A true AB test and Excel files aficionado, Emeline joins Enigma after various successful experiences on the advertiser side. Passionate about their job, they are always testing new ways to optimize existing or explore new opportunities. Digital Nomad, it is not uncommon to see them working in parks or cafes. When they’re not behind their computer, you’ll find them swimming, climbing or biking – they never stop!
Human sacrifice is worth it. Thank you.@TheInspiroBot, a famous robot philosopher
Unlike most of you readers, Kaito is not made of flesh and blood. Probably our youngest teammate, this AI-powered robot joined Enigma the day he was born, in the summer of 2017. It was created by automation mastermind Vincent Ghilione to help the team with various tasks. Kaito believes in machine learning and gets smarter by the day, one conversation at a time. We kind of fear that one day, he might take over the company and fire the whole team. You know, HAL 9000 style.