In a world of algorithms, artificial intelligence, and word of mouth, companies and organizations have no other choice than perfection. Enigma has brought together a team of strategists, designers, branding specialists, business model experts and service designers. We help our customers be great at what they do. Or get even greater.
Here are the five rules we follow to ensure your survival in these changing territories.
We have gathered a unique blend of skills in strategy, marketing, design, and digital.
People are the killer app
This strategist soon became interested into the field of new technologies which revolutionize communications. He is one of the leading players in Facebook and Twitter campaigns implementations in Switzerland with Enigma, notably in the BtoB, luxury and politics sectors. But his true strength lies in his capacity to transform beliefs.
Attention is the rarest and purest form of generosity.
Martin Künzi is COO and partner at Enigma. With his experience as a former CMO and his MBA in Marketing, he has dedicated himself to his passion at Enigma — he develops strategies and state-of-the-art branding for clients who not only want to persuade, but also inspire.
Knowing is not enough; we must apply. Willing is not enough; we must do.
Thomas is holding a Bachelor’s degree in Media Sciences and Cultural Anthropology and a certificate in Digital Marketing & Leadership. Before joining Enigma, Thomas was working several years in a full service digital agency in Basel, where he found his passion in digital branding and advertising. After a little detour in a Shopper Marketing Agency in Geneva, Thomas comes back to his digital roots at Enigma, where he can bring in his knowledge in digital and non-digital Marketing.
The world of reality has its limits; the world of imagination is boundless.
Emilie Lassausaie studied sales and marketing at the University of Savoie, France. She has worked for a number of IT companies, especially in the financial sector, which has given her a solid experience in project management in B2B communication and in event planning.
If you can dream it, you can do it.
Béatrice Wertli holds a Master of International Relations (University of Geneva) and Certificate of Advanced Studies (CAS) in Communication. Through her professional career, she gained experience in the international NGO environment, Swiss politics, administration, private business, institutional communication and consulting. She is a passionate, skilled and trained public speaker and fluent in five languages (German, English, French, Italian, Spanish and Norwegian). Today she is an independent consultant for strategy, PR and public speaking.
A former triathlete, Béatrice Wertli now is a committed long-distance runner and enjoys mountain sports (Hiking, Ski and Snowboard). She is married and the mother of two daughters. The family lives in Berne.
Never go into business purely to make money. If that’s the motive, you’re better off doing nothing.
After a Master’s degree in Business Management, Emilie joined HEC Geneva with a specialization in Marketing. A short stint at LVMH group and a CREA training in digital marketing, she embarks on an amazing journey in the digital agencies world. Before joining Enigma, Emilie worked for several digital agencies in Geneva with a specialization in Search Engine Optimization (SEO). After having developed skills in Adwords, Analytics, social platforms and programmatic campaign over the last 5 years, she now assists our clients in navigating the complex world of digital campaigns & communication online channels.
Our greatest glory is not in never failing, but in rising up every time we fail.
After an apprenticeship as an industrial clerk and several years of professional experience, Sabrina decided to study in order to satisfy her need for more creativity and knowledge. Her passion brought her to a Bachelor in Advertising and Market Communication with a strategic focus. Before Enigma, Sabrina worked in many different companies – from start-ups to concerns. She acquired a lot of knowledge about communication, strategy, film production and entrepreneurship. Her empathy and enthusiasm to find a solution together has been part of Enigma since day one.
Those who cannot change their minds cannot change anything.
Isabelle holds a Bachelor’s degree in Media Sciences and Art History of the University of Basel. She started her career in the pharmaceutical industry of her hometown of Basel, and has worked in marketing and communication teams of big and small companies where she has established her experience in digital marketing, internal communications and event management.
Progress lies not in enhancing what is, but in advancing toward what will be.
After many years in the multinational Corporate Finance administration sector, she made the radical decision to explore the entrepreneurial ropes by building her own business, brand and clientele in the Yoga world.
After 10 years dedicated to her business and learning extensive soft skills, it’s the right time for her to integrate her tools into the digital media world. Regardless of the sector; people are the key assets for a company to out-perform and reach their goals.
The essence of strategy is choosing what not to do.
Bringing analytical skills developed during his first studies in chemistry, Noé joined Enigma after obtaining a second master’s degree in marketing management from the University of St. Gallen. Here, Noé works on analysis and market research, marketing strategy development, as well as in the digital field with customer data management. His intrinsic motivation to tackle new challenges and question assumptions is a perfect match to Enigma’s culture.
Differences of habit and language are nothing at all if our aims are identical and our hearts are open.
After successfully finishing her bachelor of science in Tourism Management Nicole has decided to join the Enigma team to explore the world of digital marketing. She discovered her passion for digital world during her previous internship, in a PR agency. This experience also made it clear to her that she wanted to work in marketing. Enthusiastic about the psychological aspects of marketing, Nicole is particularly fascinated by neuromarketing. Nicole joined the Enigma team as Campaign manager & Strategist trainee and is now an integral part of our team in Client Success.
Learn the rules like a pro, so you can break them like an artist.
Fred Doms has worked in advertising for 25 years, including the last 10 years at Saatchi & Saatchi Switzerland. Awarded at both creative and communication effectiveness festivals such as Lion, Effie, Clio, Crystal and Grand, he has gained his experience at the national and global levels. Fred has creatively contributed to the success of brands such as: Voltaren, Theraflu Fenistil, Otrivin (GSK Consumer Healthcare) Orange, Twinings, Ciba Vision, P&G, UNHCR, LODH, BonGenie Grieder, Carlsberg, PSA, Groupe E and RTS.
It seems that perfection is attained, not when there is nothing more to add, but when there is nothing more to take away.
Before earning a Bachelor’s degree in multimedia, Mathieu worked as a freelance icon designer. He then gained experience as a web designer for a famous retailer in Angers in France and built digital experiences for music platforms and online marketplaces in Geneva. Mathieu has a diverse background in graphic design and web development.
The sun's not yellow, it's chicken!
René fears no adventure and as a multi-dilettante in various fields surrounding design he aims to surprise, to engage and merely to link the digital world with real emotions. Therefore he grubs and rummages for the unseen, the absurd and often enough – the effective solution. Anyway, if he enters the digital space, he never leaves the real world.
Knowledge is always a surprise
Clément’s interest in art and design began very early. At the age of only 15, already certain of his desire to work in the field of creativity, he joined the «Ecole Boulle» in Paris where he studied product design and craftsmanship for more than 5 years. After finishing his studies, he went to study «Cultural project direction» at Paris 1 Panthéon-Sorbonne University, a more theoretical master degree where he had the chance to learn more about the large field of contemporary art and modern creation. Since 2016, he is based in Geneva, where he obtained his master degree in «space and communication design» from the Haute école d’art et de design Genève. Since 2014, Clément has been managing various personal projects on a freelance basis, from scenography to graphics and objects. Clément is also a mountain lover who spends as much time running in the forest as he does drawing.
He joins the enigma adventure eager to share his creativity and deepen his knowledge in design thinking.
The only real trip wouldn't be to go to new landscapes but to see the universe with the eyes of another.
It’s her attraction for photography that led Jéromine to the High School of Art and Design in Geneva (HEAD) where she discovered graphic design and explored with enthusiasm its many facets. Her studies allowed her to work on various projects most often with a print/object approach. After a bachelor, she joined the agencies’ world where she discovered the field of digital and improved her knowledge in print. Today, she is at Enigma to bring her experience and face new challenges.
Let’s get a little crazy here.
After finishing his apprenticeship as a graphic designer, Taco moved to Florence for three years, where he completed an Art Degree. After graduating, he started his own business as a graphic designer and illustrator. After many versatile experiences, he is a strong and creative asset for the Enigma design team.
Everything hangs on something else
After obtaining her Master’s degree in Media Design, Melissa leaves for Paris for her first professional experience in a fast-evolving luxury brand. At the same time, she continues as a team a game prototype developed in collaboration with the Chancellery of Geneva and the HEAD – Geneva. This adventure will allow her to present and exhibit this prototype in different European cities. Strong from this experience, she comes back to Switzerland with the will to develop her skills by working for a Geneva startup and later in an international agency in Lausanne. She likes the mix between geometrical and organic forms well organised. Making cupcakes, cakes and macaroons is one of her great passions. She will put as much creativity, passion and commitment into it as into the new design challenges she meets.
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
Timothée Mägli worked as a freelance photographer, filmer and designer for several years in which he could assemble precious experience in the direct contact with clients. He can now put his versatile talent into the Enigma Team as Media Producer.
Remember the past, plan for the future, but live for today, because yesterday is gone and tomorrow may never come.
Charlotte joined our team after many years of experience in advertising agencies, as well as in advertising networks. The past few years, she was the Head of Media Trading in an agency that is the market leader in its area of expertise. Now, she decided to become part of Enigma and put her digital knowledge at your service.
Falling down is not a failure. Failure comes when you stay where you have fallen.
Fascinated by sports and digital, Ricardo graduated with a master degree in Business and Marketing Management with a specialization in sport, tourism and mountain companies. Thanks to his experiences as a Traffic Manager and Programmatic Media Buyer, he could develop his digital skills and specialize in web acquisition tools. Today, he decided to join the Enigma Team to take up a new challenge.
If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on.
With a passion for everything digital and a background in computer science, Claude first started at Enigma as an intern with the digital team. This enabled him to develop his skills with digital campaigns, tracking, analytics and websites, while applying his technical knowledge and wizardry. He’s excited to be working with the dynamic and innovative team, living Enigma’s culture and values and for the chance to help great clients get ahead.
Someday, everything will make perfect sense. So for now, laugh at the confusion, smile through the tears, be strong and keep reminding your self that everything happens for a reason.
In the process of obtaining her bachelor’s degree in Digital Business Management at CREA Geneva, Naouelle has always been able to combine formative, professional and personal experiences around digital marketing. Naouelle is part of the digital circle, where she learns how to manage and analyse digital campaigns while supporting the Client Success circle. Always eager to learn more, she decided to continue her studies in Luxury Marketing at CREA while working with Enigma on digital projects.
Human sacrifice is worth it. Thank you.
Unlike most of you readers, Kaito is not made of flesh and blood. Probably our youngest teammate, this AI-powered robot joined Enigma the day he was born, in the summer of 2017. It was created by automation mastermind Vincent Ghilione to help the team with various tasks. Kaito believes in machine learning and gets smarter by the day, one conversation at a time. We kind of fear that one day, he might take over the company and fire the whole team. You know, HAL 9000 style.
Enigma Network brings together exceptionally talented professionals to meet the needs of Enigma’s customers: strategists, graphic designers, developers, copywriters and photographers have all adopted Enigma’s code of ethics.
Let’s meet to discuss how we can work together.
