In a world of algorithms, artificial intelligence, and word of mouth, companies, and organizations have no other choice than perfection. Enigma has brought together a team of marketing strategists, designers, branding specialists, digital traders and growth hackers. We combine our knowledge of digital territories and the power of human psychology to help businesses acquire clients, politicians win votes and NGOs save the world.
“We have gathered a unique blend of skills in strategy, marketing, design, and digital.
Here are the five rules we follow to ensure your survival in these changing territories.
01. Always remember to be human
02. Ambitions are not strategies
03. Data beats opinion
04. If it can be automated, it will be
05. The user is always right
Olivier KennedyCEO and founder
People are the killer appGeno Church
This strategist soon became interested into the field of new technologies which revolutionize communications. He is one of the leading players in Facebook and Twitter campaigns implementations in Switzerland with Enigma, notably in the BtoB, luxury and politics sectors. But his true strength lies in his capacity to transform beliefs.
Martin KünziCXO & Associate
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.Seth Godin
Martin Künzi is Chief Experience Officer (CXO) and partner at Enigma. With his experience as a former CMO and his MBA in Marketing, he has dedicated himself to his passion at Enigma — he develops strategies and state-of-the-art branding for clients who not only want to persuade, but also inspire.
Thomas KendlingerHead of Operations
Knowing is not enough; we must apply. Willing is not enough; we must do.Johann Wolfgang von Goethe
Thomas is holding a Bachelor’s degree in Media Sciences and Cultural Anthropology and a certificate in Digital Marketing & Leadership. Before joining Enigma, Thomas was working several years in a full service digital agency in Basel, where he found his passion in digital branding and advertising. After a little detour in a Shopper Marketing Agency in Geneva, Thomas comes back to his digital roots at Enigma, where he can bring in his knowledge in digital and non-digital Marketing.
Emilie LassausaieHead of Client Success
The world of reality has its limits; the world of imagination is boundless.Jean-Jacques Rousseau
Emilie Lassausaie studied sales and marketing at the University of Savoie, France. She has worked for a number of IT companies, especially in the financial sector, which has given her a solid experience in project management in B2B communication and in event planning.
Antonia SturzeisHead of Client Success (CH-DE)
Sometimes when you feel like you are f*cked, you are only about 45% f*cked.Nimsdai Purja
Antonia studied International Business Administration at the Vienna University of Economics and Business with a specialization in Marketing. Before joining Enigma, Antonia worked for large communication agencies in Munich and Zurich, where she managed a variety of projects for a diverse client base. Due to this diverse and multi-year experience, Antonia quickly grasps and processes new projects and clients. No matter what the request or the problem is, with Antonia you can be sure that she will find a solution.
Nadine NassifHead of Talent & Admin
Progress lies not in enhancing what is, but in advancing toward what will be.Khalil Gibran
After many years in the multinational Corporate Finance administration sector, she made the radical decision to explore the entrepreneurial ropes by building her own business, brand and clientele in the Yoga world.
After 10 years dedicated to her business and learning extensive soft skills, it’s the right time for her to integrate her tools into the digital media world. Regardless of the sector; people are the key assets for a company to out-perform and reach their goals.
Emilie GuidoStrategist & Project Management
Never go into business purely to make money. If that’s the motive, you’re better off doing nothing.Richard Branson
After a Master’s degree in Business Management, Emilie joined HEC Geneva with a specialization in Marketing. A short stint at LVMH group and a CREA training in digital marketing, she embarks on an amazing journey in the digital agencies world. Before joining Enigma, Emilie worked for several digital agencies in Geneva with a specialization in Search Engine Optimization (SEO). After having developed skills in Adwords, Analytics, social platforms and programmatic campaign over the last 5 years, she now assists our clients in navigating the complex world of digital campaigns & communication online channels.
Michael KämpfProject Manager
Creativity is seeing what others see and thinking what no one else has ever thought.Albert Einstein
Michael strongly believes that everything you do without passion and a certain amount of flair is a waste of time. That goes for business but also life in general. This is the reason why he chose to pursue his passion for marketing after graduating from the University of Bern where he studied Business Administration and Psychology. Having worked in customer management roles before, he knows about the importance of always keeping the customers perspective in mind. After joining Enigma, he is growing in the infinite space of the digital world and always keeps up with the latest trends.
Jérémy BussetProject Manager
We’re gonna make him an offer he can’t refuse.Vito Corleone
After graduating from the IMAC engineering school where he studied art and science, Jérémy joined a Parisian post-production studio which opened the doors to the wonderful world of communication agencies. Well coached, he acquired project manager skills that would quickly become his main job. Settled in the Geneva region for 6 years to enjoy the Alpine panoramas (but not only), he provides services to numerous clients, both multinationals and local SMEs, from the banking and food-processing sectors to the automobile and jewellery industries. He finally adds a new string to his bow by exploring Enigma’s digital marketing strategy.
In his spare time, he tries to capture the present moment with his Reflex before it’s too late, to pick up a Jimmy Page riff without too many false notes, or to fight against sleep by contemplating Nicolas Winding’s Refn latest work.
Léa LaunoyProject Manager
If there is effort, there is always accomplishment.Jigoro Kano
After graduating with a Master’s degree in Marketing, Léa, who was attracted by digital marketing, joined a leading trading desk in its market to learn about programmatic advertising. Fascinated by the agency world and driven by her eagerness to learn, she decided to work for a 360° agency to gain more skills and polyvalence before joining the Enigma team.
NоëI BоssartProject Manager
Take the first step in faith. You don’t have to see the whole staircase, just take the first step.
Martin Luther King Jr.
In the digital jungle of software and services, it’s easy to lose sight of the forest for the trees. NоëI has your back to develop strategies that drive the digital transformation of your company. This will increase your customer’s satisfaction – and your profit.
His imagination, and his analytical strategic thinking will serve you in finding the best solution. Twenty-two years of hands-on experience in the digital marketing space won’t hurt. NоëI is bubbling with ideas and creativity. His drive constantly pushes things further. Added bonus,, his communication skills will help you launch solutions smoothly – internally and externally.
Naouelle HarbaouiProject Manager
Someday, everything will make perfect sense. So for now, laugh at the confusion, smile through the tears, be strong and keep reminding your self that everything happens for a reason.
Naouelle has a strong educational background in digital business management and luxury marketing. She began her journey inside the digital team, where she gained experience in setting up, overseeing, and analyzing digital campaigns. With her skills, she was later promoted to the role of Project Manager, where she now leads projects in digital campaigns and CRM. Naouelle is a true asset for the Client Success Team, bringing her skills and knowledge to every project she manages.
Crista TomicProject Manager
Sometimes you gotta run before you can walk.Iron Man
After a Bachelor in Communication & Digital Marketing, Crista entered the professional world and joined a 360° agency in Geneva. After sharpening her knowledge in digital communication and project management, Crista joined the Enigma team, determined to support her clients with passion, rigor and authenticity.
Isabelle WannerProject Manager
Those who cannot change their minds cannot change anything.George Bernard Shaw
Isabelle holds a Bachelor’s degree in Media Sciences and Art History of the University of Basel. She started her career in the pharmaceutical industry of her hometown of Basel, and has worked in marketing and communication teams of big and small companies where she has established her experience in digital marketing, internal communications and event management.
Kendy DobliesProject Manager
Sometimes the questions are complicated and the answers are simple.Dr. Seuss
Those looking for orientation in the digital world have found the right guide in Kendy. During her bachelor’s degree in business communication, she worked for two large IT companies and gained an insight into the pitfalls and potential of the digital landscape in Switzerland. She expanded this knowledge after her studies as a consultant for digital marketing. In addition, she has experience in internal communication and event management. Her passion for the digital world remains strong and she strives for continuous development in order to achieve the full potential not only for herself, but also for her clients!
Franck PineauGrowth Manager
A pessimist sees the difficulty in every opportunity, an optimist sees the opportunity in every difficulty.Winston Churchill
Understand and amplify the positive and the potential of a team or a project. It is with this credo that Franck finds the best way to use the various talents of Enigma to best serve the interests of our customers. His mastery of marketing and his experience in sales allows him to see the bigger picture, and deliver empathetic, professional and technical support.
Noé MageStrategist & Digital Specialist
The essence of strategy is choosing what not to do.Michael Porter
Bringing analytical skills developed during his first studies in chemistry, Noé joined Enigma after obtaining a second master’s degree in marketing management from the University of St. Gallen. Here, Noé works on analysis and market research, marketing strategy development, as well as in the digital field with customer data management. His intrinsic motivation to tackle new challenges and question assumptions is a perfect match to Enigma’s culture.
Nicole ReberClient Success Operator
Differences of habit and language are nothing at all if our aims are identical and our hearts are open.Albus Dumbledore
After successfully finishing her bachelor of science in Tourism Management Nicole has decided to join the Enigma team to explore the world of digital marketing. She discovered her passion for digital world during her previous internship, in a PR agency. This experience also made it clear to her that she wanted to work in marketing. Enthusiastic about the psychological aspects of marketing, Nicole is particularly fascinated by neuromarketing. Nicole joined the Enigma team as Campaign manager & Strategist trainee and is now an integral part of our team in Client Success.
Alice BachofnerClient Success Operator & Sales
Keep your face always towards the sunshine, and shadows will fall behind you.Walt Whitman
Born and raised in Los Angeles, Alice has always been passionate about all things creative. Combined with her interests in psychology and especially neuromarketing, Enigma was the perfect place to continue her creative journey. After receiving her degrees from the University of Denver, Colorado Business School in marketing, management and sports business, she moved to Switzerland to reconnect with her roots. Here at Enigma, she supports several teams including client success, project management and sales.
Linda KasperCRM Specialist
Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek.Barack Obama
Always on a quest for professional and personal growth, she decided to leave her home in Germany and move to Dublin, Ireland to pursue a career in tech at HubSpot. There, she gained expertise in all things CRM, Customer Experience, Inbound Marketing, and how to best support scaling businesses. After moving back to continental Europe, she helped a 360° agency in Lyon, France bring their CRM implementation projects to the next level. At Enigma, she strives to construct creative solutions to delight your customers every step of the way. Outside the digital world, she’s a full-time dog mom.
Justine MayenzetClient success operator
Everything you can imagine is real.Pablo Picasso
After receiving her bachelor’s degree in tourism in Valais and her first experience working in this industry in New York, Justine has recently obtained her master’s degree in Business Administration, majoring in Online Business and Marketing. She is now embarking on a new adventure by joining the Enigma agency. Passionate about the world of marketing and communication, she intends to take full advantage of this internship at Enigma to better discover this multifaceted industry.
Frédéric DomsCreative Director
Learn the rules like a pro, so you can break them like an artist.
Fred Doms has worked in advertising for 25 years, including the last 10 years at Saatchi & Saatchi Switzerland. Awarded at both creative and communication effectiveness festivals such as Lion, Effie, Clio, Crystal and Grand, he has gained his experience at the national and global levels. Fred has creatively contributed to the success of brands such as: Voltaren, Theraflu Fenistil, Otrivin (GSK Consumer Healthcare) Orange, Twinings, Ciba Vision, P&G, UNHCR, LODH, BonGenie Grieder, Carlsberg, PSA, Groupe E and RTS.
Alexandra StefanSenior Graphic Designer
I walk into a poem and walk out someone elseNayyirah Waheed
Alex is a passionate graphic designer on a TOP SECRET mission of saving the world from bad design. Her experience takes her from the sandy dunes of Qatar where she worked as an illustrator for the biggest family entertainment park in Doha, to the beautiful Swiss surroundings where she gathered a lot of experience in different agencies before joining Enigma. She runs on caffeine and all things geeky. She’s always been passionate about art, be it traditional or digital.
The right side of her brain is constantly overflowing with creative juices. She’s sure to have many hidden talents and promised to list them down as soon as she finds them. Her hobbies include annoying her neighbours with loud guitar practice, talking to her plants and collecting an outrageous amount of downloaded font faces.
Clément DiazGraphic Designer
Knowledge is always a surpriseBruno Munari
Clément’s interest in art and design began very early. At the age of only 15, already certain of his desire to work in the field of creativity, he joined the «Ecole Boulle» in Paris where he studied product design and craftsmanship for more than 5 years. After finishing his studies, he went to study «Cultural project direction» at Paris 1 Panthéon-Sorbonne University, a more theoretical master degree where he had the chance to learn more about the large field of contemporary art and modern creation. Since 2016, he is based in Geneva, where he obtained his master degree in «space and communication design» from the Haute école d’art et de design Genève. Since 2014, Clément has been managing various personal projects on a freelance basis, from scenography to graphics and objects. Clément is also a mountain lover who spends as much time running in the forest as he does drawing.
He joins the enigma adventure eager to share his creativity and deepen his knowledge in design thinking.
Melissa PislerGraphic Designer
Everything hangs on something elseRay Eames (1912-88)
After obtaining her Master’s degree in Media Design, Melissa leaves for Paris for her first professional experience in a fast-evolving luxury brand. At the same time, she continues as a team a game prototype developed in collaboration with the Chancellery of Geneva and the HEAD – Geneva. This adventure will allow her to present and exhibit this prototype in different European cities. Strong from this experience, she comes back to Switzerland with the will to develop her skills by working for a Geneva startup and later in an international agency in Lausanne. She likes the mix between geometrical and organic forms well organised. Making cupcakes, cakes and macaroons is one of her great passions. She will put as much creativity, passion and commitment into it as into the new design challenges she meets.
Jan WellingerInteractive media designer
Whatever makes you uncomfortable is your biggest opportunity for growth.Bryant H. McGill
After graduating with a Bachelor’s degree in Art & Technology and working in the Netherlands, Jan was drawn back to the Swiss mountains. The last years were well spent in various advertising agencies – exploring the online and offline worlds, always keen to test and learn new tools. Jan loves to get out of his comfort zone, he joins the agile Enigma team to visualize your story.
Timothée MägliMedia Production Specialist
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.Scott Adams
Timothée Mägli worked as a freelance photographer, filmer and designer for several years in which he could assemble precious experience in the direct contact with clients. He can now put his versatile talent into the Enigma Team as Media Producer.
René MöllersUX Designer
The sun's not yellow, it's chicken!Bob Dylan
René fears no adventure and as a multi-dilettante in various fields surrounding design he aims to surprise, to engage and merely to link the digital world with real emotions. Therefore he grubs and rummages for the unseen, the absurd and often enough – the effective solution. Anyway, if he enters the digital space, he never leaves the real world.
Diego BrambillaSenior UX/UI Designer
That's not flying, that's just falling with styleWoody, from Toy Story
With a diverse background in UI/UX design, art, video, and coding, Diego possesses an eclectic nature and a curious design mindset. Throughout his 20 years of experience, he has held in-house and freelance roles, working on a range of large and complex projects from concept to deployment and maintenance. His expertise lies in the visual realm and its various forms across media. Constantly captivated by the endless possibilities of digital, he now focuses on contemporary communication and innovative projects.
Paulo VieiraSenior Graphic & UI Designer
I’m a scientist; because I invent, transform, create, and destroy for a living, and when I don’t like something about the world, I change it.Rick and Morty
Meet Paulo, a multidisciplinary designer who’s always up for a challenge. With his blend of branding, illustration, and UI design skills, he’s on a mission to bring your brand story to life in the most imaginative and creative way possible. Paulo is all about getting to know his clients and their needs, and he’s not afraid to put on his thinking hat, to get the job done and ensure complete satisfaction with the final outcome. When he’s not designing, you can find Paulo on a never-ending quest to expand his design skills and knowledge. He’s always looking for ways to improve and push himself to be the best designer he can be.
Charlotte ParisHead of Digital Team
Remember the past, plan for the future, but live for today, because yesterday is gone and tomorrow may never come.Luke the Evangelist
Charlotte joined our team after many years of experience in advertising agencies, as well as in advertising networks. The past few years, she was the Head of Media Trading in an agency that is the market leader in its area of expertise. Now, she decided to become part of Enigma and put her digital knowledge at your service.
Claude KellerDigital Media Specialist
If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on.Sheryl Sandberg
With a passion for everything digital and a background in computer science, Claude first started at Enigma as an intern with the digital team. This enabled him to develop his skills with digital campaigns, tracking, analytics and websites, while applying his technical knowledge and wizardry. He’s excited to be working with the dynamic and innovative team, living Enigma’s culture and values and for the chance to help great clients get ahead.
Elio BessonDigital Media Specialist
Success is where preparation meets opportunity.Seneca
A true AB test and Excel files aficionado, Elio joins Enigma after various successful experiences on the advertiser side. Passionate about his job, he is always testing new ways to optimize existing or explore new opportunities. Digital Nomad, it is not uncommon to see him working in parks or cafes. When he’s not behind his computer, you’ll find him swimming, climbing or biking – he never stops!
Grégoire CausseDigital Media Specialist
Hard work beats talent when talent doesn’t work hard.Tim Notke
Graduated from Grenoble IAE and after a few years of digital marketing experience working for different agencies, Grégoire joins Enigma bringing his skills in: Traffic Acquisition, Webanalytics, Tracking and Data visualisation. When he’s not checking data, he’s probably on his bike climbing up a hill!
Adrien LopesDigital Marketing Specialist & Client Success Support
Failure is the condiment that gives success its flavor.Truman Capote
After obtaining his Bachelor in Marketing and Communication and his Federal Certificate as a Communications Specialist, Adrien decided to take on a new challenge by joining the Enigma team. The passion for marketing came to him in his youth by launching his own clothing brand and this passion was accentuated through his various professional experiences. Adrien is now part of the digital circle, where he manages and analyzes digital campaigns while supporting the Client Success circle and the Talent division. Adrien is a serious, adventurous person who hates routine.
Yann FrançoisSenior Digital Marketing Trader
Don't you want a whiskey first?Gérard Darmon in “La cité de la peur”
Born in Marseille, Yann had the chance to live a few years in Norway as part of his father’s job as an engineer in the offshore industry. After graduating from business school and East Tennessee State University in 2004, he started, like many, his digital career as an intern at Lastminute.com in Paris. He quickly decided to specialize in the fields of online marketing and advertising. First as an affiliate manager, then as a SEM consultant in an agency, he continued his path by joining an affiliate platform called Public-Idées (now TimeOne Group) to return, a few years later, to an agency within the FullSix Group. He then discovered working for Digital Virgo (Digital entertainment and mobile payment specialist) and quickly developed partnerships and other performance-based agreements. In 2019, he was recruited to manage the digital acquisition of a sports betting player within a Geneva-based agency. He then joined Enigma in November 2022 as a Senior Media Trader.
Human sacrifice is worth it. Thank you.@TheInspiroBot, a famous robot philosopher
Unlike most of you readers, Kaito is not made of flesh and blood. Probably our youngest teammate, this AI-powered robot joined Enigma the day he was born, in the summer of 2017. It was created by automation mastermind Vincent Ghilione to help the team with various tasks. Kaito believes in machine learning and gets smarter by the day, one conversation at a time. We kind of fear that one day, he might take over the company and fire the whole team. You know, HAL 9000 style.