In a world of algorithms, artificial intelligence, and word of mouth, companies, and organizations have no other choice than perfection. Enigma has brought together a team of marketing strategists, designers, branding specialists, digital traders and growth hackers. We combine our knowledge of digital territories and the power of human psychology to help businesses acquire clients, politicians win votes and NGOs save the world.
“We have gathered a unique blend of skills in strategy, marketing, design, and digital.
Here are the five rules we follow to ensure your survival in these changing territories.
01. Always remember to be human
02. Ambitions are not strategies
03. Data beats opinion
04. If it can be automated, it will be
05. The user is always right
CEO & founder
People are the killer appGeno Church
This strategist soon became interested into the field of new technologies which revolutionize communications. He is one of the leading players in Facebook and Twitter campaigns implementations in Switzerland with Enigma, notably in the BtoB, luxury and politics sectors. But his true strength lies in his capacity to transform beliefs.
CXO & Associate
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.Seth Godin
Martin Künzi is Chief Experience Officer (CXO) and partner at Enigma. With his experience as a former CMO and his MBA in Marketing, he has dedicated himself to his passion at Enigma — he develops strategies and state-of-the-art branding for clients who not only want to persuade, but also inspire.
Head of Client Success
Sometimes when you feel like you are f*cked, you are only about 45% f*cked.Nimsdai Purja
Antonia studied International Business Administration at the Vienna University of Economics and Business with a specialization in Marketing. Before joining Enigma, Antonia worked for large communication agencies in Munich and Zurich, where she managed a variety of projects for a diverse client base. Due to this diverse and multi-year experience, Antonia quickly grasps and processes new projects and clients. No matter what the request or the problem is, with Antonia you can be sure that she will find a solution.
Head of Digital Team
Remember the past, plan for the future, but live for today, because yesterday is gone and tomorrow may never come.Luke the Evangelist
Charlotte joined our team after many years of experience in advertising agencies, as well as in advertising networks. The past few years, she was the Head of Media Trading in an agency that is the market leader in its area of expertise. Now, she decided to become part of Enigma and put her digital knowledge at your service.
Head of Sales
A pessimist sees the difficulty in every opportunity, an optimist sees the opportunity in every difficulty.Winston Churchill
Understand and amplify the positive and the potential of a team or a project. It is with this credo that Franck finds the best way to use the various talents of Enigma to best serve the interests of our customers. His mastery of marketing and his experience in sales allows him to see the bigger picture, and deliver empathetic, professional and technical support.
Someday, everything will make perfect sense. So for now, laugh at the confusion, smile through the tears, be strong and keep reminding your self that everything happens for a reason.
Naouelle has a strong educational background in digital business management and luxury marketing. She began her journey inside the digital team, where she gained experience in setting up, overseeing, and analyzing digital campaigns. With her skills, she was later promoted to the role of Project Manager, where she now leads projects in digital campaigns and CRM. Naouelle is a true asset for the Client Success Team, bringing her skills and knowledge to every project she manages.
Sometimes you gotta run before you can walk.Iron Man
After a Bachelor in Communication & Digital Marketing, Crista entered the professional world and joined a 360° agency in Geneva. After sharpening her knowledge in digital communication and project management, Crista joined the Enigma team, determined to support her clients with passion, rigor and authenticity.
Those who cannot change their minds cannot change anything.George Bernard Shaw
Isabelle holds a Bachelor’s degree in Media Sciences and Art History of the University of Basel. She started her career in the pharmaceutical industry of her hometown of Basel, and has worked in marketing and communication teams of big and small companies where she has established her experience in digital marketing, internal communications and event management.
Sometimes the questions are complicated and the answers are simple.Dr. Seuss
Those looking for orientation in the digital world have found the right guide in Kendy. During her bachelor’s degree in business communication, she worked for two large IT companies and gained an insight into the pitfalls and potential of the digital landscape in Switzerland. She expanded this knowledge after her studies as a consultant for digital marketing. In addition, she has experience in internal communication and event management. Her passion for the digital world remains strong and she strives for continuous development in order to achieve the full potential not only for herself, but also for her clients!
Growth Manager & Chief Unicorn Wrangler
Content is the atomic particle of all digital marketing.Rebecca Lieb
Benny, Enigma’s Growth Manager, combines marketing expertise with the moniker ‘Wizard of Light Bulb Moments.’ He believes a company’s success hinges on quality and employee commitment. In his free time, he’s a versatile adventurer who hikes and styles beards, with a true passion for weightlifting. Most notably, his role as ‘Dog Daddy’ to Leilani, a cherished Enigma team member, stands out. Leilani’s journey from top dog school student to ‘Top Dog Germany’ mirrors her athletic ambition and golden heart. As ‘Chief Unicorn Wrangler’ at Enigma, she’s invaluable, ensuring both the team and unicorns thrive. Together, Benny and Leilani make an unstoppable duo, pursuing excellence in work and life.
Client Success Operator & Sales
Keep your face always towards the sunshine, and shadows will fall behind you.Walt Whitman
Born and raised in Los Angeles, Alice has always been passionate about all things creative. Combined with her interests in psychology and especially neuromarketing, Enigma was the perfect place to continue her creative journey. After receiving her degrees from the University of Denver, Colorado Business School in marketing, management and sports business, she moved to Switzerland to reconnect with her roots. Here at Enigma, she supports several teams including client success, project management and sales.
Client success operator
Everything you can imagine is real.Pablo Picasso
After receiving her bachelor’s degree in tourism in Valais and her first experience working in this industry in New York, Justine obtained her master’s degree in Business Administration, majoring in Online Business and Marketing. Passionate about the world of marketing and communication, she is now embarking on a new adventure by joining the Enigma agency.
Interactive media designer
Whatever makes you uncomfortable is your biggest opportunity for growth.Bryant H. McGill
After graduating with a Bachelor’s degree in Art & Technology and working in the Netherlands, Jan was drawn back to the Swiss mountains. The last years were well spent in various advertising agencies – exploring the online and offline worlds, always keen to test and learn new tools. Jan loves to get out of his comfort zone, he joins the agile Enigma team to visualize your story.
Media Production Specialist
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.Scott Adams
Timothée Mägli worked as a freelance photographer, filmer and designer for several years in which he could assemble precious experience in the direct contact with clients. He can now put his versatile talent into the Enigma Team as Media Producer.
Concept & UX Designer
The sun's not yellow, it's chicken!Bob Dylan
René fears no adventure and as a multi-dilettante in various fields surrounding design he aims to surprise, to engage and merely to link the digital world with real emotions. Therefore he grubs and rummages for the unseen, the absurd and often enough – the effective solution. Anyway, if he enters the digital space, he never leaves the real world.
Senior Graphic & UI Designer
I’m a scientist; because I invent, transform, create, and destroy for a living, and when I don’t like something about the world, I change it.Rick and Morty
Meet Paulo, a multidisciplinary designer who’s always up for a challenge. With his blend of branding, illustration, and UI design skills, he’s on a mission to bring your brand story to life in the most imaginative and creative way possible. Paulo is all about getting to know his clients and their needs, and he’s not afraid to put on his thinking hat, to get the job done and ensure complete satisfaction with the final outcome. When he’s not designing, you can find Paulo on a never-ending quest to expand his design skills and knowledge. He’s always looking for ways to improve and push himself to be the best designer he can be.
Learn the rules like a pro, so you can break them like an artist.
Fred Doms has worked in advertising for 25 years, including the last 10 years at Saatchi & Saatchi Switzerland. Awarded at both creative and communication effectiveness festivals such as Lion, Effie, Clio, Crystal and Grand, he has gained his experience at the national and global levels. Fred has creatively contributed to the success of brands such as: Voltaren, Theraflu Fenistil, Otrivin (GSK Consumer Healthcare) Orange, Twinings, Ciba Vision, P&G, UNHCR, LODH, BonGenie Grieder, Carlsberg, PSA, Groupe E and RTS.
Digital Media Specialist
If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on.Sheryl Sandberg
With a passion for everything digital and a background in computer science, Claude first started at Enigma as an intern with the digital team. This enabled him to develop his skills with digital campaigns, tracking, analytics and websites, while applying his technical knowledge and wizardry. He’s excited to be working with the dynamic and innovative team, living Enigma’s culture and values and for the chance to help great clients get ahead.
Digital Media Specialist
Success is where preparation meets opportunity.Seneca
A true AB test and Excel files aficionado, Elio joins Enigma after various successful experiences on the advertiser side. Passionate about his job, he is always testing new ways to optimize existing or explore new opportunities. Digital Nomad, it is not uncommon to see him working in parks or cafes. When he’s not behind his computer, you’ll find him swimming, climbing or biking – he never stops!
Digital Media Specialist
Hard work beats talent when talent doesn’t work hard.Tim Notke
Graduated from Grenoble IAE and after a few years of digital marketing experience working for different agencies, Grégoire joins Enigma bringing his skills in: Traffic Acquisition, Webanalytics, Tracking and Data visualisation. When he’s not checking data, he’s probably on his bike climbing up a hill!
Human sacrifice is worth it. Thank you.@TheInspiroBot, a famous robot philosopher
Unlike most of you readers, Kaito is not made of flesh and blood. Probably our youngest teammate, this AI-powered robot joined Enigma the day he was born, in the summer of 2017. It was created by automation mastermind Vincent Ghilione to help the team with various tasks. Kaito believes in machine learning and gets smarter by the day, one conversation at a time. We kind of fear that one day, he might take over the company and fire the whole team. You know, HAL 9000 style.