A powerful guide in troubled times for business
It’s been more than 20 years since we entered the 21st century. You know that. We know that. But when we look around, we are baffled to see how many companies are still operating in an old-fashion way.
A lot has changed: digital ubiquity, flat hierarchies, global word-of-mouth, remote work… Most businesses don’t know how to handle the deep social and behavioral changes at work right now and suffer modern diseases they usually don’t understand – or even notice.
Our new book will help you diagnose the conditions you might run into every day – be it in your company or among friends and contacts.
Based on our extensive experience with clients and field study, it is enriched with examples so you can quickly explain the symptoms and medication to any sick business you meet.
What you’ll find in the book
About the authors
CEO and founder
People are the killer appGeno Church
This strategist soon became interested into the field of new technologies which revolutionize communications. He is one of the leading players in Facebook and Twitter campaigns implementations in Switzerland with Enigma, notably in the BtoB, luxury and politics sectors. But his true strength lies in his capacity to transform beliefs.
COO and associate
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.Seth Godin
Martin Künzi is COO and partner at Enigma. With his experience as a former CMO and his MBA in Marketing, he has dedicated himself to his passion at Enigma — he develops strategies and state-of-the-art branding for clients who not only want to persuade, but also inspire.