Branding

The art of crafting a brand that fascinates

Brands are human today

They tell stories, they adapt their behaviour to different occasions, they are loved or loathed. All the more, they are alive. They fascinate. To make your brand human, you’ll need a guide that knows how to navigate ever changing territories.

At Enigma, we believe that our clients have something important to say. This is why we want to help you step your branding up a notch.

We think in strategies

When we speak branding, we speak identity. It’s about speaking with your own voice and set your appearance apart from other brands in overcrowded industries. Strategic positioning is thus key. We’ll help you develop your unique voice and appearance so you can play your unique advantages.

A solution tailored to your needs

Our brand specialists, strategists, copywriters, and designers help you develop your brand identity, design your logo, create your storytelling, write the content for your digital channels all the while ensuring full brand coherence. Whatever it is that you require, our offers are always tailored to your needs.

Is your brand strong enough?

New trends. Fast pace. This impacts brands. Some problems arise. Sales slow down. Is this a branding issue? Is your brand still up-to-date? Don’t wait. Time can be your best ally as well as your worst enemy.

Discover if you are facing branding issues with our checklist. Download our checklist to evaluate your brand’s strength today.

Is your brand ready for digital natives? Take the test now.
Discover if your brand will survive the demanding new generations. Take our online test about your branding, logo and communications to evaluate if you are ready for digital natives.

We make the brain react

We harness the power of Neuroscience. With our Neuromarketing approach we develop your unique tone of voice and visual universe. Our communication strategies empower you with everything you need to become a truly fascinating brand.

360° agency

From crafting compelling stories, developing your new brand identity to positioning your brand strategically: We use our creative and strategic experience and know-how to create brands that radiate.

Strategic positioning

Our branding methodologies always pursue a strategic goal. We analyze your brand, look at the competition and take a deep dive into your industry. By unveiling your strengths we position your brand strategically so you can unfold your full potential.

At Enigma, Branding or Rebranding is a 4-step process

from 2008

Our Branding Services

until now

from 2008

Positionning

A strong and unique brand positioning is core to build relationships with your audience and differentiate from your competitors.
Brand Identity

Based on a clear positioning, identity has to be developed. The visual elements have to be chosen thoughtfully to support and sublimate the positioning. A voice has to be given to your brand, aligned with its core.
Declination

Once the positioning is chosen and strong branding is developed, it can be declined on diverse marketing elements. Our specialists in design, print, digital media and UX & UI will be able to decline your identity on all necessary corporate material.
Change Management

A new brand is more than changing a logo. People will be the new brand, and they’ill be the voice of the company. Understanding is usually not enough to have a successful rebranding. You need people to embrace it.
Creative Footprint

The Creative Footprint is a decision tool, developed, by Enigma, which aligns both the strategic phase and the design phase. A Creative Footprint is used as a guide and a framework for the strategy and brand positioning. It allows us to brief the various business units and the company’s suppliers, in addition to aligning resources with the brand architecture.

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