February 15, 2011

Conference on Branding and Social Media

Discover the detailed plan of the conference and its speakers.

“I realize everyone is telling you social media is a unicorn, but maybe it’s just a horse?” – Jay Baer, social-media strategist

Today, whether you want it or not, a brand is on social medias.

How can you be prepared, deal with it, and even take strategic advantage of it?

All social medias can / have to be the place of expression for a brand?

With the following speakers:


Cofounder & Head of Online Marketing at DeinDeal.ch



Flavio Rump is a young web entrepreneur from Switzerland and California. He graduated at the Federal Technical High School of Zürich in 2008 as an Electrical Engineering. He’s the Cofounder & Head of Online Marketing at DeinDeal.ch, the Swiss Leader in Group Buying. The company already generates several millions of revenue after a mere 12 months of existence. Before that he was in the Silicon Valley where he founded pollpigeon.com, a viral polling site on twitter, which attracted 600’000 unique visitors in just 6 weeks.


Head of Marketing and Communications at the Salvation Army for Switzerland, Austria and Hungary



Martin Kuenzi’s knowledge of new social media is impressive: after 7 years as a Project Manager Knowledge and Ideas Management at the Swiss Post, he graduated in Marketing at the University of Liverpool in 2009. During this time, he was a volunteer for the Salvation Army as a Project Manager Music. Today, as the Head of Marketing and Communications at the Salvation Army since more than one year for Switzerland, Austria and Hungary, Martin Kuenzi is an expert of the new challenges of marketing, advertising and communication. His presentation will be in english.


ENIGMA’s founder and CEO



ENIGMA’s founder and CEO, Olivier Perez Kennedy was the first one to create a program of marketing Ambassador and marketing Advocacy entirely monitored for French-speaking part of Switzerland. With ENIGMA in 2010, he recreates completely the corporate design of the biggest language school of the Canton of Vaud, and leads with his team the digital deployment of one of the main protagonist in used car in Geneva. He’s now working on the Salvation Army branding, several political campaigns and for Sandoz Family Foundation.

Wednesday March 16th 2011, at 6.30 PM

Uni Dufour, salle U300

Rue du Général-Dufour, 24

1204 Genève

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