Business communication, web expertise and social networks
“Business Strategy 2.0” by Olivier Perez Kennedy.
This course is scheduled the saturday 6th of December – Geneva, Uni-Mail. to subscribe. Fees: 500CHF
Description
Digital medias allow us to create more precise business strategies. We now know how to target markets precisely. Almost all the assumptions of your business and strategies can be tested.
Agenda
1. Set up
- Make simulations
- Notions of life cycle
- A/B test
2. Mapping
- Value Proposition Canevas
- Customer journey
3. Strategy Map
- Organize means/mesures
This course’s keynote is available to the participants at the end of the training
Recommended readings
Brainfluence
by Roger Dooley
John Wiley & Sons, 2012
Predictably Irrational
by Dan Ariely
Harper Perennial, 2008
100 Things every designer needs to know about people
by Susan M.Weinschenk
New Riders, 2011
The Decision Book
by Mikael Krogerus and Roman Tschäppeler
Profile Books, 2011
The Service Design Thinking
by Marc Stickdorn and Jakob Schneider
Wiley & Sons, 2011
Business Model Generation
by Alexander Osterwalder and Yves Pigneur
2010