November 28, 2014

Business communication, web expertise and social networks

“Business Strategy 2.0” by Olivier Perez Kennedy.

This course is scheduled the saturday 6th of December – Geneva, Uni-Mail. to subscribe. Fees: 500CHF


Digital medias allow us to create more precise business strategies. We now know how to target markets precisely. Almost all the assumptions of your business and strategies can be tested.


1. Set up

  • Make simulations

  • Notions of life cycle

  • A/B test

2. Mapping

  • Value Proposition Canevas

  • Customer journey

3. Strategy Map

  • Organize means/mesures

This course’s keynote is available to the participants at the end of the training

Recommended readings

by Roger Dooley
John Wiley & Sons, 2012

Predictably Irrational
by Dan Ariely
Harper Perennial, 2008

100 Things every designer needs to know about people
by Susan M.Weinschenk
New Riders, 2011

The Decision Book
by Mikael Krogerus and Roman Tschäppeler
Profile Books, 2011

The Service Design Thinking
by Marc Stickdorn and Jakob Schneider
Wiley & Sons, 2011

Business Model Generation
by Alexander Osterwalder and Yves Pigneur

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