December 3, 2010

Who scratched my car? – Cominmag

Comingmag wrote about the guerrilla marketing action and the Google AdWords campaign ENIGMA organized for the Parti libéral-radical vaudois.

Speaking about the AdWords campaign, it was widely mentioned in newspapers in Geneva. For example, Le Courrier proved to be particularly curious; we were so surprised when they contacted us asking if, in order to calm down the controversy, we could do something to make commercial links on Google more visible, less confusing… We were so flattered! That one could imagine we were so successful that we could easily buy Google was such a compliment for us!

Even without owning Google, we remain convinced that online advertising is still key, especially in Switzerland (see our article ), and are always looking for ideas to exploit this tool in new, original and efficient ways.


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