Book: “Made to stick”

“Made to stick,” how to turn your idea into a success story

All successful ideas share similar elements. Chip and Dan Heath summed up with the acronym SUCCES the six keys to–well–success:

You need a “Simple Unexpected Concrete Credential Emotional Story.” Take a look at this book. The authors stick to their own advice and give interesting examples. It’s a fun and easy read. Even the reader “sticks”!