“Scent of cloud”

The evolution of technology has contributed to social change. At the same time, society has shaped technological development as well as individualized applications. Together, these two elements have framed a new era called “social computing.”

Marketing tools change; new media rises next to old media; technology and the metric system change as well. New skills are now required to optimize the use of social media: one needs to listen, get engaged, share, create, commit, and disseminate.