A Digital Hub for Laboratory Services
About LabPoint
LabPoint is a trusted partner for advanced laboratory diagnostics in Switzerland, combining innovation with precise diagnostics to offer tailored solutions. Serving clinics, doctors, and private individuals, LabPoint operates multiple state-of-the-art laboratories across the country, aiming to enhance healthcare through superior diagnostic services.
Ambition
The challenge was twofold: LabPoint’s existing brand identity, designed primarily for print, needed a digital refresh, and they required a modern website that would serve as a powerful tool for their partners. The website had to offer intuitive access to a wide range of diagnostic services, making it easy for clinics, doctors, and healthcare providers to find the information they needed.
Additionally, we needed to provide multiple entry points—such as an A-Z catalog, a search function, and specific profiles—to streamline the user experience. Our goal was to create a platform that was not just functional, but also visually appealing and future-proof.
Action
Before starting the website development, we gave LabPoint’s branding a strategic refresh to prepare it for the digital era. We refined the logo to make it more compact, user-friendly, and adaptable for digital use. By tilting the logo vertically, we conveyed the layered depth of LabPoint’s diagnostic services. We also left space beneath the wordmark for future sub-brands and departments, laying the foundation for a generative logo system that can evolve with the company’s growth and vision.
To address these challenges, we began with an in-depth workshop at LabPoint’s facilities to fully grasp their vision and requirements. We then created wireframes and prototypes to align our concepts with their expectations. Our team developed a clean, user-friendly interface featuring multiple access points—like an A-Z catalog, robust search functionality, and tailored profiles—to facilitate easy navigation.
We also designed unique icons and AI-generated visuals to represent complex laboratory diagnostics in an engaging and approachable manner. Incorporating subtle animations, strong visuals, and video elements, we crafted a website that stands out from competitors by being both highly functional and visually compelling.
Impact
Our efforts culminated in a digital platform that not only meets LabPoint’s operational needs but also elevates their brand presence online.
Key Achievements:
- Flexible design ready for future growth and digital use
- Enhanced User Experience: Multiple intuitive navigation options allow partners to quickly access relevant information.
- Digital Brand Alignment: Successfully translated LabPoint’s print-focused corporate design into a cohesive digital format.
- Engaging Visuals: AI-generated images and custom icons make complex diagnostics more accessible.
- Competitive Edge: The website’s unique design and functionality distinguish LabPoint from industry competitors.
- Client Collaboration: Close cooperation through workshops and prototyping ensured the final product aligned with LabPoint’s vision.
