![](https://enigma.swiss/wp-content/uploads/2014/03/000-CS-KFA-image-a-la-une-1536x715.jpg)
Elaboration of a complete visual identity
Enigma Strategy & Branding conceived a full visual identity for an office specialized in art market advice. Thus, a logo, stationery and office supplies, as well as a website were created.
Ambition
To create the entire visual identity of the “Kennedy Fine Art” office, specialized in art market advice and services. Between art and finance, we had to find a visual balance for this particular profession and design an identifiable universe.
Action
The agency decided to put down roots for the Kennedy Fine Art office in a simple and uncluttered universe. The aim was to be unable to link the office with any artistic movement.
The square around the company makes reference to the frame around art work.
![Elaboration of a complete visual identity 1 Conception of the logo corresponding to the visual identity](https://enigma.swiss/wp-content/uploads/2014/03/001-CS-KFA-logo.jpg)
![Elaboration of a complete visual identity 2 stationery product corresponding to the visual identity](https://enigma.swiss/wp-content/uploads/2014/03/002-CS-KFA-prod-1.jpg)
![Elaboration of a complete visual identity 3 zoom on stationery product corresponding to the visual identity](https://enigma.swiss/wp-content/uploads/2014/03/003-CS-KFA-prod-2.jpg)
![Elaboration of a complete visual identity 4 various stationery products corresponding to the visual identity](https://enigma.swiss/wp-content/uploads/2014/03/004-CS-KFA-papeterie-2.jpg)
![Elaboration of a complete visual identity 5 business cards corresponding to the visual identity](https://enigma.swiss/wp-content/uploads/2014/03/005-CS-KFA-carte-visite.jpg)
![Elaboration of a complete visual identity 6 business cards corresponding to the visual identity](https://enigma.swiss/wp-content/uploads/2014/03/006-CS-KFA-carte-visite.jpg)
![Elaboration of a complete visual identity 7 zoom on the business card corresponding to the visual identity](https://enigma.swiss/wp-content/uploads/2014/03/007-CS-KFA-carte-gauffrage.jpg)
![Elaboration of a complete visual identity 8 stamp corresponding to the visual identity](https://enigma.swiss/wp-content/uploads/2014/03/008-CS-KFA-tampon.jpg)
![Elaboration of a complete visual identity 9 display of website corresponding to the visual identity](https://enigma.swiss/wp-content/uploads/2014/03/009-CS-KFA-Macbook.jpg)
![Elaboration of a complete visual identity 10 display of responsive website corresponding to the visual identity](https://enigma.swiss/wp-content/uploads/2014/03/010-CS-KFA-iPad-iPhone.jpg)