One example that we all know is the iPhone. iPhone has a great design simple no button super easy to use, it works and it changed a world industry. No more stupid phones and you have a little computer in your pocket. But what if, it wasn't only about the design of the iPhone?
There is maybe something more that can explain the success of the iPhone. One thing is the ecosystem. The ecosystem is the apps because there are great apps you have a great phone if you don't have apps you have a wonderful phone that does nothing. But to have apps you need the blockers and to have developers you need to give the money and to get the money you have to have a good pricing model. And all of this is what we call the ecosystem.
So it's not only about the design, if we go further you can take examples like Starbucks. Starbucks they don't sell coffee, it's not other product it's about more experience that you have there. It’s about music, it's about seeds, it's about the way they say you and ask you your name and you're not like number 245 but you are really a person. Of course design isn't it you need more. And this more is what we call service design it's about looking at what users really want, it's looking beyond the product, beyond the marketing it's making the small tiny things that changes everything. Basically service design is about going the extra mile, if you are ready to go this extra mile we are happy to help.
All objects around us are designed and built with care. But there is more than tangible objects around us. Service Design is a field of Design that aims to think, structure with care the intangible part of business that we experience everyday: the service. It analyses and maps how customers go through the different touchpoints of a service to improve their journey.
Our Service Design approach is focused on the human factor. As we use tools from Behavioral Psychology and Design Thinking we can proposes tiny changes to service operations that produce a huge effect on the customer experience and the daily business.
Customers don't want just products, they long for a great experience
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Olivier is a very valuable business partner, open minded and attentive to your needs and has a broad knowledge, being always aware of the latest communication trends.