Everywhere in the world, big brands are being challenged by smaller ones. This, of course, is old news. But this time round, their challengers are much smaller. They don’t spend millions of dollars in advertising.
And yet, the old brands are losing ground. But why? Because old brands operate with old techniques. And simply put, this doesn’t work anymore.
Today, people know about marketing and advertising. They’re fed up. They want authenticity, conversations, and great service. And they want it as individuals.
The best brands today have a human face. They’re built around a strong purpose and they don’t try to hide a poor product or service behind advertising. They strive for a great experience.
We call these brands “Superhero brands”.
With our help, you can learn how to evolve your brand into a superhero, too.
It's time to unleash your superpowers and fight for a cause.
Enigma has developed the Blackboat brand, look and feel. Working with their team is always a source of inspiration with a guarantee outstanding results and ideas. Moreover we love the creative and fun atmosphere when working with them. Looking forward to our next projects