101 things I learned in Business School – Michael W. Preis with Matthew Frederick
This book is another collection of quotes, proverbs or sayings, but it is adapted to marketers who do not have time to waste.
One hundred and one rules of business are gathered in this volume that describes advertising basics, new approaches in human resources, or cash-flow management.
The simplicity with which the author describes complex examples is remarkable—risk homeostasis, or the well-known concept of one message per poster. An image, a few lines of explanation, and maybe a quote: it has to be brief but efficient.
If you don’t have time to read long theories, this book will quickly give enable you to learn about new concepts or to get a refresher in classic theories. It is then up to you to develop the areas that interest you most