
The future is now In the rapidly evolving world of marketing, innovative technologies are reshaping the…
The future is now In the rapidly evolving world of marketing, innovative technologies are reshaping the…
A new way forward: France has taken a major step towards regulating influencer marketing with the…
We at Enigma have always been very digital and proud of it. In the spring of…
The world isn’t the same as it was 12 months ago, and in fact, it’s likely…
On November 27, the black day is back on the calendar. But this year it will…
To date, just under 2.5 million Swiss have downloaded the Swiss Covid app. That is half…
At Enigma we pride ourselves on always being up-to-date, always using the latest technologies, and on…
We are currently exploring new territories on a daily basis. In light of the global pandemic,…
Before the Covid crisis, we thought we were a company of digital nomads. Proud to have…
Business has changed in just a bit more than 2000 hours. Financial stock markets…
You probably landed on this page because you are planning on setting up, helping to, or…
Traditional political campaigns often follow a specific schedule. Unfortunately, this is common amongst various…
We live in the age of Big Data. Technologies and societies have evolved, and…
In modern marketing, buyer personas help brands better understand their customers. This tool is a guide…
Learn how Inbound Marketing can help you generate more, better-qualified leads for your business. Know your…
Increasing your generation of leads by 54% while saving money at the same time? Does that…
The world has changed, so marketing has to change as well. Broadcasting messages and ads to…
Olivier Kennedy on What brands can learn from political marketing at START Summit St-Gallen 2019 I…
There you are in your office, enviously looking at the cool social media accounts…
What makes a website good? It’s not a pretty design or fancy words, although they play…
It is difficult to select an advertising agency matching your needs and expectations. Find out 8 points to efficiently choose an advertising agency!
Why do Olivier and I, who predicted the election of Donald Trump’s based on…
How are logos born? Never choose your logo randomly or according to your own taste, test it first!
“We believe unequivocally that well-considered design improves our lives.” Enigma shares…
In this article, we will show what is the potential for chatbots in the…
Design Sprints are the new approach to innovation everybody is talking about. But as the hype…
Art and Marketing: are they worlds apart? Not so fast. They have more in common than…
Social media, mails, phone calls, in-store experiences… Nowadays, the channels are countless. But you already know…
Commissions, false incentives and vacancies have shaped the real estate market for decades. Real estate marketers…
Storytelling is a hot topic right now in marketing and communications, as well as in politics,…
Why should you join the Enigma SEO workshop? Why did we decide to host…
A lot of businesses have to deal with wicked problems and a complex environment. How to…
Our new teammate Kaito is working 200 hours a week. But hey, he’s a robot –…
Riccardo joined our team in 2017. We were happy to learn this tough Campaign manager was…
Storytelling is one more buzzword in today’s marketing departments and companies. Everyone wants to be better…
Storymaking brings brands to life.
Prediction with Big Data works
The Enigma lab grows
Social Networks are a gold mine of information
For those who want to become masters of storytelling, we selected 5 key resources.
Today the world of retail is facing a massive consumer preference shift. And they are crying.
Storytelling is one of the building blocks of modern marketing.
Hotel experience is the real battleground
How can you compete in a globalized world where everything changes so fast?
Enter our new superhero: storytelling
Service Design is a field of innovation
Visiting online before going into the store
Most brands and companies love talking about their achievements and milestones. They usually don’t show failures…
You can optimize every campaign with A/B testing
Storytelling is not a tool for writers only
User Research lowers the costs and reduces risks
Our specialists analyzed the ads in the city of Beijing.
Storytelling is a part of human communication.
What do you have to do for a better workspace?
Storytelling can create a big impact
Services shouldn't be boring
Our research team was in the "Big Apple"
How to avoid many discussions
The Enigma Lab has selected 10 impacts of a Human Centered approach, mixing Service Design, UX, and behavioral economics.
All of us communication professionals love words. We just loooooove them. That’s what brought me to…
As Content Marketing is slowly arriving into the radar of CMO’s, marketers and companies, we hear…
The other Enigma I don’t know if there is a real heaven somewhere. What I know…
Service Design is a confusing term Service Design is a confusing term for many people. Usually…
During these last years, Enigma brought user research and ethnographic studies in its analysis process. By…
Part of our jobs as explorers in a changing world is to go out and bring…
What do recent events such as political campaigns, social media marketing, or the rise of TED…
The Enigma lab has a research project around the future of the workspace. We already shared…
A love letter to Service Design At Enigma, it’s our job to help organizations be great…
The purchasing process of digital advertising changed drastically. It is now possible to target broadcasting with…
In a previous article, we have shown that Design Thinking is more than…
What do people hate about your industry? What do people hate about their bank, hospitals, restaurants…
1. Working men of all countries, unite! Isn’t it interesting to see how the project of…
Just like the music business, the movie industry, the media, hotels, taxis and […
Design Thinking is more than a buzzword In the business world, Design Thinking has become a…
It’s not often that the timing fits better than in the case of Enigma’s relocation. Moving…
Invited by the Entrepreneur’s Organisation of Thailand, Olivier Kennedy had the great pleasure to give a…
Enigma opened a pop-up office in Bangkok for one week. During this time we sent…
Have you heard of responsive logos? It’s the latest step in a general trend for corporate…
Enigma will open a pop-up office in Bangkok. Within the framework of a great…
Olivier Kennedy invited to give a conference on Shaping beliefs in the 21st century in Thailand…
At Enigma, it’s our job to help organizations be great at what they do. Or become even…
Ever since Enigma was founded, we not only helped our clients become greater at what they…
Ever since Enigma was founded, we not only helped our clients become greater at what they…
It has been three years since this number arise: 47%, or how by 2034 almost half…
Let’s imagine the future of finance Ever since Enigma was founded, we not only helped our…
Yesterday, Europe woke up in disbelief just as lots of Americans were going to bed baffled…
When Americans can only choose between a Hummer and an old limousine, the problem is that…
Did you know ? People usually do not like to watch your ads. Besides, do you…
Mix media and display your ads on multiple screens to reach better and more frequently your targets.
Full Potential Marketing Study 2016 We analyzed the marketing activities of 60 brands on the Swiss…
Our 2016 Full Potential study looked at three watch brands: Omega, Tag Heuer and Swatch. The…
Our 2016 Full Potential study looked at three airline brands: Easyjet, Swiss and Air France. With…
Our 2016 Full Potential study looked at four technology brands: Apple, Sony, Samsung and Microsoft. It…
Our 2016 Full Potential study looked at three energy distribution brands: SIG, Romande Energie and Groupe…
Our 2016 Full Potential Study observed three brands in the online retail of shoes and clothing:…
Our 2016 Full Potential study looked at four retail brands: Migros, Coop, Aldi and Manor. This…
Our 2016 Full Potential study looked at four automotive brands: VW, Fiat, Peugeot and Audi. Peugeot,…