In the following article, I will help you choose the best SEO agency to optimize your site and social media. This feature is for business owners who aren’t sure which SEO agency they can trust.
I’m Ebrahim Mehrno, an SEO specialist with eight years of experience in online business and website optimization for search engines and social media. After reading this blog post, you will be able to make a better and more effective decision on how to optimize your website today. That’s a promise.
Choosing an SEO Agency
“SEO agency” is one of the most often searched keywords by internet users in Switzerland. It’s popular especially among business owners and marketing managers wanting to optimize their websites and webpages based on Google’s ranking factors.
If you insert the keyword “SEO” into Google, you will see many SEO agencies competing with one another, either with Google AdWords or organic results. The question is, which SEO company is able to get you first ranking or at least within the top five sites appearing on the Google search engine result page (SERP)?
Choosing a suitable SEO company means you need a basic overview of how SEO works and how it can impact your business. Otherwise, you are just wasting your time and money.
Follow us through the rest of the article to learn why it’s important to choose the perfect agency and how you can get enough information to make your decision.
In the following video, Google expert Maile Ohey explains how to hire an SEO agency or professional SEO expert.
What you need to know
The basics of SEO
In my previous article SEO for Swiss Companies, I provided you with a comprehensive overview of SEO definitions and how to apply and measure outcomes.
You can find out all about our methods and our SEO services on the dedicated page.
Set your SEO goals
Let’s pretend you have decided to outsource your tasks to an SEO agency due to a busy schedule. When you speak with an expert or SEO consultant, they’ll ask you to specify your goals.
What kind of content and what keywords do you intend to use to get ranked first on Google?
To set your goals correctly, I strongly recommend that you take a moment to learn the basics of SEO, how it works, and what outcome you can expect.
You should do this before taking the step of outsourcing your tasks to a SEO agency. Since you have more experience with your customers, it will be easy for you to identify potential customers and content within your working field. Through this, you will be able to set your SEO goals quicker.
Gathering the right information for the SEO process
In the SEO process, the first step is to carry out research for your own company. You need to do this before starting anything else in the realm of online and business marketing.
There are a few questions you need to ask yourself.
First, you need to identify the type of potential customers. What are their interests and expectations? Where do they live? In which country, city, or neighborhood?
Based on the results of your exploration, you are then able to analyze your competitors. Now you might be asking yourself how to find your competition and why you should analyze them. Well, an important part of SEO and its tools is about identifying and analyzing competitors; this helps you to be better in your business.
Having the right information ready will speed up your SEO process.
Setting keywords for the SEO optimization
After analyzing your customers and competitors, it’s time to choose keywords.
Keywords are phrases, questions, and sentences internet users use in order to find information, a shop, or to make purchases on Google.
When you are done with your research and you’ve set up a few keywords you would like to apply, you can then
start to optimize your content. The goal is to design and write the new content in accordance with the keywords.
By completing the content, including text, photos, and videos, you are already beginning to optimize it for both your users and search engines.
It is time for an SEO consultation
Do you already have basic knowledge and general information about SEO? Do you update your own website and social media accounts, but are still not sure where to start or how?
Now is the time to arrange an appointment with an SEO specialist so he or she can consultant you with their knowledge, scientific experience, and background.
Hiring an SEO specialist for your company
If you own an organization where you consider SEO to be an important part of your marketing business, I strongly recommend that you hire an SEO expert.
Note that this SEO expert needs to have enough marketing knowledge and emotional intelligence to be able to optimize your site carefully and rank it as high as possible. If not, you might end up with the opposite result.
Since ranking your web page and blog post depends on many factors, make sure that you hire an experienced person.
How can I trust an SEO agency?
The most important point about SEO is that there are no hidden secrets. It’s completely transparent and understandable.
Knowing this, there are a number of red flags to watch out for, however.
Let’s pretend that you contact an SEO agency or specialist and ask them to explain their road map in detail. If they refuse to give the details of their approach for your project, then it’s unlikely they will rank your website in Google the way you expect. So your website won’t be found on Google at all, or it will get a very low ranking.
If the agency tells you that they have secret company tricks to make your website rank higher in a very short time period, then run for the hills!
Finding your SEO agency
Usually, the best SEO agencies are so busy that they probably won’t show up in your Google Ads or even in an organic search when you are looking for them.
The best way is to have a recommendation for such a company or hear about their work. You can then contact them directly through their website, as you know what you are looking for. Researching SEO agencies is safer
than only trusting their own advertising!
It’s always best to have an appointment where you discuss your goals in person. Always ask them to clarify their solutions and methods.
SEO is not just search engine optimization. We believe it is much more about HEO – human experience optimization.
It helps you to have a more user-friendly website so that user satisfaction stays high as visitors can find the answer to their questions quickly and purchase your products without obstructions.
The ranking of your website on Google will improve as your user-friendliness improves.
Imagine SEO as a book. This book is full of rules, techniques, and tricks that you should follow. The closer you follow the rules and the better you understand the techniques and tricks, the greater the results you will achieve on Google.
Contact us today and we will analyze your website together. We offer SEO services in Zurich, Bern, Fribourg, Lausanne and Geneva.
I have gathered some useful links on SEO topics for you below.