March 16, 2011

Branding & Social Media

Social media changed the way we communicate, and branding is facing new challenges. Today, a brand cannot rely solely on design; it needs to focus on tone, value, and style.

ENIGMA has developed eight best practices based on various advertising campaigns. These practices were then analyzed and theorized into what we consider the most efficient way to use social media. Communication and advertising are experiencing a real paradigm shift that is comparable to the revolutionary change from candlelight to lightbulb.

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