What neurosciences can do for marketing

Is product placement an efficient medium? Are corporate colors effective on a poster? Martin Lindstrom gives scientific answers to these questions, and develops neuromarketing.

Buyology is an essential book for marketing and advertising. The author studied the effect of logos, posters, subliminal advertising and product placement, and even put 2’800 people through an MRI.

The analysis of what happens in the brains and what works (or doesn’t) in advertising is fascinating. With the development of medical imaging and our better understanding of brain functions, the field of advertising is certainly going through another revolution.

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