Political communication

Next session

The next session will take place the 15th of march. To register, please follow

Description

Since Obama’s 2008 run for presidency, every political campaign includes social media. However, many experiences turned out to be complete failures. The social networking established by Nicolas Sarkozy and Ségolène Royal had to close by lack of participants. The last federal elections in Switzerland were not characterized by digital campaigns, although some avenues could have been explored. Today, a media plan that doesn’t include Facebook—a social network that reaches out to 35% of Swiss people—seems like a dangerous bet.

If Obama reinvented the way to get elected, he didn’t reinvent the way to govern. Many lessons can be learned from his campaign and, more generally, from successes and failures in political communication.

Agenda

1. Short analysis of the Arab Spring

2. Obama: best case study on a homepage

3. Online administration : successes and challenges

This course’s keynote is available to the participants at the end of the training.

 

Purple Cow
by Seth Godin
Penguin Books, London, 2005

Empowered
by Josh Bernoff
Forrester Research, Inc. USA, 2010

Groundswell
by Charlene Li and Josh Bernoff
Forrester Research, Inc. USA, 2008

Yes we did
By Rahaf Harfoush
New Riders, Inc. USA, 2009