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June 12, 2024

Unlocking TikTok’s Potential: Transform Your Marketing Strategy with Enigma’s Expert Workshops

TikTok for your business? I suggest you give it a try. The platform is challenging in terms of creating continuity and advertising, but it’s very successful even in B2B.

In today’s digital era, staying ahead in marketing means embracing the platforms where your audience thrives. While TikTok might seem dominated by youthful creativity, its broader user base is an untapped goldmine for businesses seeking to amplify their reach and engagement. At Enigma, we recognize TikTok’s potential not just as a social media phenomenon but as a pivotal marketing battleground. This is why we’ve tailored specific workshops to help brands like yours navigate and succeed on this vibrant platform.

All Systems Go!

All the indicators we evaluate for investing in a platform are positive:

Advertising Budget: On average, companies allocate 15% of their marketing budget to TikTok. Macro-influencers on TikTok charge between $150 and $3,500 per publication, depending on their number of followers (Sprout Social).

Return On Investment: Advertisers on TikTok see an average ROI of $2 for every $1 spent (Metricool).

Engagement: TikTok has the highest engagement rate of any social media platform at 2.65%. Although this is down 35% year-on-year.

Audience Engagement: The latest figures are 2.65% which is a very high engagement rate, while the Instagram segment is at 0.7.

Trusting Generation: Users are +50% more likely to believe in a brand after seeing content about the company. According to several studies, the average time spent on the platform ranges from 95 minutes to 55 minutes per day. This is roughly the same figure for television use 20 years ago. 44% of people change their minds and discover new things after spending time on the platform, which is ideal for introducing new services or reaching new customers.

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TikTok’s Diverse Audience

Contrary to common perception, TikTok’s audience spans beyond the younger demographics. A recent Statista report highlights that 36% of TikTok’s users are over 30, with users spending an average of 52 minutes per day on the app. This insight opens a new window of opportunity for brands looking to connect with a mature yet digitally savvy audience.

Why TikTok Matters for Your Brand

  1. Influencer Engagement: TikTok houses the trendsetters of today. Even if your direct customer base isn’t active on the platform, the influencers who shape their preferences are. This makes TikTok a critical channel for influencing buyer decisions and setting trends.
  2. Cost-Effective Advertising: TikTok currently offers a fertile ground for high-impact advertising at reasonable costs. With engagement rates reportedly five times higher than other platforms (Kantar), now is the opportune time to invest in TikTok before ad costs escalate.

Enigma’s TikTok Marketing Workshops

To navigate this new terrain, we’ve designed two comprehensive workshops tailored for businesses aiming to leverage TikTok effectively:

Level 1: Introduction to Marketing on TikTok

  • Industry and Company Analysis: We begin with a detailed assessment of your market position and industry dynamics.
  • Trend Insights: Dive into current TikTok trends and discover how they can be integrated into your marketing strategy.
  • Competitive and Global Inspiration: Learn from your competitors and global leaders to enhance your content strategy.
  • Performance Metrics: We help you identify and track the right KPIs to measure the success of your TikTok campaigns.

Level 2: Creative Planning

  • Custom Content Workshops: Receive personalized guidance on creating compelling content that resonates with TikTok users.
  • Strategic Content Planning: Develop a robust content strategy that blends various content types to maximize engagement.
  • Hands-On Trend Utilization: Our practical sessions will equip you with the skills to capture and implement trending concepts effectively.

In the shifting sands of digital marketing, TikTok presents a unique and potent avenue for brand growth and engagement. Enigma’s specialized TikTok workshops are designed not just to educate but to transform your approach, ensuring you harness the full potential of this dynamic platform.

Ready to elevate your marketing strategy? Discover how our TikTok workshops can make a definitive difference for your brand.

This article has been posted by Olivier Kennedy
on June 12, 2024
in #Marketing plan
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