WOMMA Summit 2012

Like every year, ENIGMA participated in the Word of Mouth Marketing Association (WOMMA) Summit 2012 held in Las Vegas.

Through unpublished interviews with marketing and communication specialists, discover this year the “Dos and Don’ts” for 2013.

Engagement VS Broadcast – Angela Bandlow, VP of Marketing at Extole

Employee advocacy VS One shot campaigns – John Bell, Director at Social@Ogilvy

Content journey VS Easy answers – Kathy Baughman, President at ComBlu