Accelerating Passion: Reviving the Website of GIMS

Geneva International Motor Show

The Geneva International Motor Show (GIMS), often affectionately referred to as the “Salon de Genève,” is a globally renowned automotive event with a rich history dating back over a century. GIMS has been a beacon of excellence and innovation in the automotive industry, showcasing legendary cars that have defined their eras. With a strong legacy, GIMS attracts over 10,000 journalists and more than 600,000 visitors, making it one of the most prestigious and influential automotive events in the world.

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The challenge faced by GIMS was to effectively communicate its relevance, impressive history, and heritage to potential visitors. Despite being a well-established event, GIMS needed to revamp its online presence to engage its audience year-round and not just during the annual event.

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Enigma took the following strategic actions to address GIMS’s challenges:

  1. Comprehensive Website Redesign: Enigma completely overhauled the GIMS website, introducing a new narrative and structure. The redesign aimed to better convey the show’s tradition and heritage, placing emphasis on captivating imagery, informative facts, figures, and a prominent magazine section.
  2. Aligned Design with Brand: Enigma’s design approach was aligned with GIMS’s branding, incorporating a clear grid and a boxy design that mirrored the GIMS logo. This design choice created a cohesive and recognizable online presence.
  3. Enhanced Storytelling: The new website emphasized storytelling through the magazine section, allowing GIMS to provide year-round news updates, creating a continuous connection with its audience.
  4. Structured Content Presentation: Enigma restructured the website to display the event’s program and schedule in a clear and organized manner, improving the user experience.
  5. User-Friendly Backend: Enigma implemented a user-friendly backend system based on modular design, making it easy for GIMS to manage and update content. This approach allowed for versatile content presentation.
  6. Optimized Page Speed: Enigma optimized the website for speed, ensuring that visitors could access information quickly and efficiently.
  7. Expansion to Qatar: Building on the modular design, Enigma created a dedicated Qatar page for GIMS’s expansion, further showcasing the event’s global reach.
  8. Interactive Data Display: Interactive numbers were incorporated to highlight the event’s importance and dimensions, engaging visitors and conveying the scale of GIMS.
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  • Forging Deeper Connections: Our redesign sparked a profound emotional connection between GIMS and its audience, fueling heightened engagement and loyalty.
  • A Global Stage, A Shared Passion: The website’s redesign transformed GIMS into a global symbol of automotive passion, uniting enthusiasts worldwide.
  • Storytelling Magic: Through compelling storytelling, we breathed life into GIMS’s legacy, kindling an enduring emotional bond with its visitors.
  • Perfectly Staged Branding: Our redesign harmoniously aligns with the GIMS branding, ensuring a seamless representation of the event’s identity and values, enhancing its recognition and resonance.
  • Future-Ready Growth: Our technical solution, based on modular design, has paved the way for future growth and expansion of the website, allowing GIMS to adapt and thrive in an ever-evolving digital landscape.


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