A unique campaign for Museums

Musées de Genève

Enigma has developed for Les Musées de Genève a bilingual national advertising campaign.


Between the Musée d’Histoire Naturelle, MAMCO or the Red Cross and Red Crescent, the differences in terms of image and style are interestingly huge. The challenge lies in how to promote the beautiful diversity of the Museums of Geneva with one campaign ?


Taxonomy is the origin of thought that led to the creation of the museum collections.

The definition of taxonomy is the classification, sequence of elements creating lists concerning a domain, a science.
Enigma has turned this into a visual concept working by association of ideas.


The imagination of an aesthetic and original visual concept enabled to show a positive image of the genevan Museums and promote their beautiful diversity.


Strategy Olivier Kennedy
Campaign Management Maxime Joris
Design Strategy Yoann Vuagnoux
Copywriter Nicolas Buri