A unique campaign for Museums

Musées de Genève

Enigma has developed for Les Musées de Genève a bilingual national advertising campaign.


Between the Musée d’Histoire Naturelle, MAMCO or the Red Cross and Red Crescent, the differences in terms of image and style are interestingly huge. The challenge lies in how to promote the beautiful diversity of the Museums of Geneva with one campaign ?

001 concept a
002 concept b
animation musées EN
Affiche 1 EN
London Underground Musées de genève 1
Affiches par 3 EN
006 multi devices 1



The imagination of an aesthetic and original visual concept enabled to show a positive image of the genevan Museums and promote their beautiful diversity.

Affiches FR
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