![](https://enigma.swiss/wp-content/uploads/2012/03/plr-feature-960-01.png)
Branding for a political parties’ fusion
Parti Libéral-Radical de Genève
Enigma Strategy & Branding has helped several political parties of the Geneva area to define their now common identity.
Goal
The branding of the Geneva Liberal-Radical Party was straightforward: design a logo that symbolizes the fusion of various political parties.
Action
Each logo was carefully studied and included for this fusion. The common banner that was chosen has the shape of the Geneva canton.
Impact
A branding that is powerful, unifying and versatile that impressed many people.
![Branding for a political parties' fusion 1 The 3 political parties' branding before the fusion](https://enigma.swiss/wp-content/uploads/2011/02/plr-avant-960-01.png)
![Branding for a political parties' fusion 2 A map of the Geneva area](https://enigma.swiss/wp-content/uploads/2012/03/plr-map-960-02.png)
![Branding for a political parties' fusion 3 Drawing of the Geneva area](https://enigma.swiss/wp-content/uploads/2012/03/plr-logo-960-03.png)
![Branding for a political parties' fusion 4 Elaboration of the branding](https://enigma.swiss/wp-content/uploads/2012/03/plr-construction-960-01.png)
![Branding for a political parties' fusion 5 Elaboration of the branding](https://enigma.swiss/wp-content/uploads/2012/03/plr-logo-960-041.png)
![Branding for a political parties' fusion 6 Declination of the branding](https://enigma.swiss/wp-content/uploads/2012/03/plr-logo-960-051.png)
![Branding for a political parties' fusion 7 Declination of the branding](https://enigma.swiss/wp-content/uploads/2012/03/plr-logo-960-021.png)
![Branding for a political parties' fusion 8 Declination of the branding](https://enigma.swiss/wp-content/uploads/2011/02/plr-photologo-960-02.png)
![Branding for a political parties' fusion 9 Declination of the branding](https://enigma.swiss/wp-content/uploads/2012/03/plr-multilogo-960-01.png)
![Branding for a political parties' fusion 10 Definition of the branding's colors](https://enigma.swiss/wp-content/uploads/2012/03/plr-colours-960-011.png)
![Branding for a political parties' fusion 11 Typography for the branding](https://enigma.swiss/wp-content/uploads/2012/03/plr-font-960-01.png)
![Branding for a political parties' fusion 12 Utilisation of the branding in an action](https://enigma.swiss/wp-content/uploads/2012/03/plr-photo-960-01.png)