Branding for a political parties’ fusion

Parti Libéral-Radical de Genève

Enigma Strategy & Branding has helped several political parties of the Geneva area to define their now common identity.

Goal

The branding of the Geneva Liberal-Radical Party was straightforward: design a logo that symbolizes the fusion of various political parties.

Action

Each logo was carefully studied and included for this fusion. The common banner that was chosen has the shape of the Geneva canton.

Impact

A branding that is powerful, unifying and versatile that impressed many people.

The 3 political parties' branding before the fusion
A map of the Geneva area
Drawing of the Geneva area
Elaboration of the branding
Elaboration of the branding
Declination of the branding
Declination of the branding
Declination of the branding
Declination of the branding
Definition of the branding's colors
Typography for the branding
Utilisation of the branding in an action

Credits

Strategy Olivier Kennedy
Campaign Manager Sophie Bolle
Art Director Pascal Wicht