Digital deployment

Horizons nouveaux
Horizons Nouveaux worked with Enigma to create a website reflecting their unique luxury travels. The website is developed in Atomic Design.

Each journey should be unique. That's why we used atomic design, to go further than template. When Horizons Nouveaux contacted us, they said they wanted to create a new website for the company. They organised amazing and unique holidays. But the problematic you have when you have that kind of website, is just big traumatic at all. And if you get pictures from all the different providers, it will not be fantastic. But during this discussion with the business owners, we realized that they were photographer and they had more than 50 thousand pictures to share.
So what we did is just a way to display those amazing pictures and have fun with them. And because we talked about unique holiday, we created an experience page. Something where you just see the picture the way we saw them the first life time, not really organized, you go through them and you pick the one you like. And when you’ve picked a few, they will organize your dream holiday, it's based on the picture you've picked that's the experience page.

Enigma has developed a new website for Horizons Nouveaux.

Ambition

Horizons Nouveaux creates and designs unique and exceptional travel experiences for its clients. This personalization and this passion, which are the roots of the brand, had to be transcribed and expressed in their digital platform, where the journey begins. The challenge faced was one of a kind: How to create a website showcasing all the incredible pictures in a strategic and inspiring way?

Action

Enigma has deployed the potential of Horizons Nouveaux and their image in order to integrate into their website the unique and exclusive experience that their travels provide. In order to reflect this idea perfectly, in-depth work was carried out through an analysis of their site and their targets.

Thanks to a workshop entitled « User-story », the team of Horizons Nouveaux and Enigma took the place of the user to create this digital platform, a site perfectly adapted to the target users.

The site was realized in Atomic Design, allowing a great flexibility and an infinity of solutions for the creation of new pages. The unique experience of the website reflects together the personalization of the travel, with unlimited options according to their preferences.

In order to go one step further, Enigma created the Experience page. Users can now select images and photos of inspiring places without having any information regarding their locations. Based on their choices, a unique tailored-made travel will be designed for them. This gamification has completely reshaped the way we approach our travels.

Credits

STRATEGY Olivier Kennedy
CAMPAIGN MANAGEMENT Maxime Joris