Guerrilla Marketing – The scratches

Parti Libéral Radical de Vaud

To show vandalism issues, the communication agency Enigma collaborated with Parti Libéral Radical de Vaud (PLR – VD) for a guerrilla marketing campaign against insecurity in the canton.


To conduct an original and striking guerrilla marketing campaign, denouncing vandalism issues.


We chose to imitate scratches on cars to impulse a real feeling from locals and mobilize them via experience-based word-to-mouth.

Electrostatic stickers have been put on bodyworks to make people aware of a PLR-VD action against insecurity in the canton.

a scratches sticker
Man applying scratches stickers on a car
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