Guerrilla Marketing – The scratches
Parti Libéral Radical de Vaud
To show vandalism issues, the communication agency Enigma collaborated with Parti Libéral Radical de Vaud (PLR – VD) for a guerrilla marketing campaign against insecurity in the canton.
Ambition
To conduct an original and striking guerrilla marketing campaign, denouncing vandalism issues.
Action
We chose to imitate scratches on cars to impulse a real feeling from locals and mobilize them via experience-based word-to-mouth.
Electrostatic stickers have been put on bodyworks to make people aware of a PLR-VD action against insecurity in the canton.
