Guerrilla Marketing – The scratches

Parti Libéral Radical de Vaud

To show vandalism issues, the communication agency Enigma collaborated with Parti Libéral Radical de Vaud (PLR – VD) for a guerrilla marketing campaign against insecurity in the canton.

Ambition

To conduct an original and striking guerrilla marketing campaign, denouncing vandalism issues.

Action

We chose to imitate scratches on cars to impulse a real feeling from locals and mobilize them via experience-based word-to-mouth.

Electrostatic stickers have been put on bodyworks to make people aware of a PLR-VD action against insecurity in the canton.

a scratches sticker
Man applying scratches stickers on a car

Credits

Strategy Olivier Kennedy
Campaign Management Anne Posmantir
Design Strategy Pascal Wicht