Guerrilla Marketing – The scratches
To show vandalism issues, the communication agency Enigma collaborated with Parti Libéral Radical de Vaud (PLR – VD) for a guerrilla marketing campaign against insecurity in the canton.
To conduct an original and striking guerrilla marketing campaign, denouncing vandalism issues.
We chose to imitate scratches on cars to impulse a real feeling from locals and mobilize them via experience-based word-to-mouth.
Electrostatic stickers have been put on bodyworks to make people aware of a PLR-VD action against insecurity in the canton.