May 23, 2023

Generative Artificial Intelligence and the Marketing Revolution: The Reign of the Cyborg

On May 8th, during a conference on generative artificial intelligence and the marketing revolution, a key phrase was uttered: “Be the disruptor, not the disrupted”. This revolution, already underway, promises to have a far greater impact on marketing than the arrival of social networks in 2008. What we see today is only 1% of what we’ll see in the next three years. So what does the future hold?

Creating quality content is getting easier, and B2B or B2C marketing is opening up to smaller companies than before. To succeed in this area, there are two key things to know:

  1. The Prompts
  2. Human-machine collaboration


A prompt is an instruction or question given to an AI software to generate content. You’ll read more about “prompt engineering” and “mega prompts” in this article. At Enigma, thanks to our well-informed and scripted work methodology, creating prompts was simple. Prompts work for text, of course, but what about visuals?

For visuals, Enigma created a “Spell Book”, because words materialize reality. Can a non-designer do the work of a designer using our Spell Book? No, because the knowledge of design history and art history allows a better interaction with generative AI. Our designers can create miracles using this Spell Book, but without this knowledge, we can’t do much.

Human-machine collaboration

So, are robots taking over the human race? For now, no. Today, according to our experiences in content creation and SEO, bots alone perform 50% less accurately than humans. However, they do work faster. The real difference lies in the collaboration between human and machine: together, they outperform human results threefold.

In conclusion, this is not yet the reign of the robots, but rather the reign of the cyborgs, where humans and machines work hand in hand to revolutionize marketing.

Our advice: get help. At Enigma, we offer AI workshops for companies as well as a specific workshop on marketing. Do not hesitate to contact us to learn more and benefit from our expertise to make the most of this marketing revolution.

Let’s stay humble

We are still at the beginning of this revolution and not everything works perfectly yet. The impossibilities of today will be the possibilities of tomorrow. Until a few weeks ago, some AIs were generating images of humans with seven fingers, but this has since been corrected. With the close collaboration between human and machine, we are on the verge of radically transforming the marketing landscape.

It’s crucial for companies to adapt to this new era of digital marketing and leverage generative technologies to stay competitive. By combining human expertise with the power of generative AI, we can push the boundaries of creativity and generate impressive results.

Remember, success in this field relies on human-machine collaboration. Invest in training and coaching your team to maximize the use of these revolutionary tools. The future of marketing belongs to those who can leverage generative artificial intelligence while valuing human expertise. So be the disruptor, not the disrupted, and seize the opportunities offered by this technological revolution.

This article has been posted by Olivier Kennedy
on May 23, 2023
in #Uncategorized
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