December 13, 2010

Josh Bernoff: recruiting ambassadors

Josh Garnosh, author of Groundswell, opened the Womma summit by presenting a number of new studies, but especially a method of analysis that ENIGMA will implement with its ambassador program.

Josh shared the results of his most recent study:

6.2 % of web users generate 80% of web content. Let’s analyze who these 6.2% are.

The study gets all the more interesting when Forrester Research analyzes specific discussion topics. Here’s an example with consumers of electronics:

You know it as well as I do: a successful word of mouth campaign needs an ambassador program. This data refines the recruiting tools, one of the most crucial steps for this kind of program

This article has been posted by Olivier Kennedy
on December 13, 2010
in #Other
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