Art and Marketing: are they worlds apart? Not so fast. They have more in common than you might think.
Art and Marketing are complementary
Art seeks to create deep and meaningful connections. It reflects the world around us and creates an environment that transcends ethnic and cultural divisions. Use it in marketing and it adds texture to your brand, helps you reach new customer segments and allows you to develop services that matter to people.
Art to tell a story
Essentially, Art is a powerful storytelling vehicle. And as you know, we at Enigma love to tell stories. So why not consider art engagement to create a meaningful and sustainable connection with your customers?
A new challenge
Of course, a collaboration comes with a set of questions: How can I efficiently include art engagement in my marketing strategy? Which artist/s to partner with? What partnerships or programs to launch? How to manage the uncertainty of this new marketing strategy? There might be some difficulties. Everything new is a challenge. Believe us: if you are ready to step in, your customers will love you for it.
Professionals are waiting for you
For this occasion, we invited ArtFlow, a consultancy, and think-tank created in 2018 by renowned art consultant and entrepreneur Katie Kennedy Perez to provide an expert partner for brands and companies.
During this breakfast session, we gave the opportunity to learn how to apply these innovative strategies and gave exclusive access to the multi-industry ArtFlow Art x Brand 2018 Report presenting ‘best in class’ art engagement and typologies – and, of course, the chance to meet the author and CEO of ArtFlow.