Facebook Community Management

Aptamil

Enigma, communication agency, was given a challenge by Aptaclub: to create and develop a Facebook Community of mothers and pregnant women around their brand.

Ambition

To create a community of mothers and pregnant women.

Action

The creation of a community of Aptaclub mothers and future mothers on Facebook (French and German languages in Switzerland).

Enigma created a  rich environment that would foster a strong relationship between the brand and the new audience. We also built bridges with other communications tools.

Community management

  • Constitution of a defined audience
  • Creation of content
  • Publication
  • Community events

Impact

Mothers and future mothers took over the page, which is crucial for the brand’s online communication.

  • More than 11,800 fans in 7 months
  • Important reach (e.g. 135,000 people reached within one week in December 2014)
  • Substantial engagement shown in posts (e.g. 2,126 people within one week in January 2015)

Check out Enigma’s other mandates for Aptamil: Mobile App Apta Babyname, Branding

Display of the actions' results

Credits

Strategy Olivier Kennedy
Campaign Management Emilie Saucy, Camille Laville