![](https://enigma.swiss/wp-content/uploads/2012/07/fcg-rea-img-une-v7.jpg)
Website of the Geneva Trade Federation
Enigma the communication agency has reimagined FCG’s website according to other existing elements of their communications.
Ambition
The Geneva Trade Federation (Fédération du Commerce Genevois – FCG) asked Enigma to rethink the concept and design of its website in the same spirit as their new logo.
Action
The visual dimension became the most important aspect: over 1000 pictures of Geneva and its businesses were taken for this new website. The simple design and navigation emphasize the images that change according to the season.
Enigma developed a simple and accessible website so that FCG could communicate easily with all its members. The layout was conceived so that all news and important updates could be shared effectively.
![Website of the Geneva Trade Federation 1 Header of FCG website](https://enigma.swiss/wp-content/uploads/2012/07/fcg-rea-img-une-v6.jpg)
![Website of the Geneva Trade Federation 2 Colors used for FCG website](https://enigma.swiss/wp-content/uploads/2012/07/fcg-rea-couleu-v3.png)
![Website of the Geneva Trade Federation 3 Typography used for FCG website](https://enigma.swiss/wp-content/uploads/2012/07/fcg-rea-typo-light-v2.jpg)
![Website of the Geneva Trade Federation 4 Typography used for FCG website](https://enigma.swiss/wp-content/uploads/2012/07/fcg-rea-typo-bold-v2.jpg)
![Website of the Geneva Trade Federation 5 Overview of FCG website](https://enigma.swiss/wp-content/uploads/2012/07/fcg-rea-siteweb-mac-v4.jpg)
![Website of the Geneva Trade Federation 6 Source for website picture](https://enigma.swiss/wp-content/uploads/2012/07/fcg-rea-img-v4.jpg)
![Website of the Geneva Trade Federation 7 Source for website picture](https://enigma.swiss/wp-content/uploads/2012/07/fcg-rea-img-v3.jpg)
![Website of the Geneva Trade Federation 8 Source for website picture](https://enigma.swiss/wp-content/uploads/2012/07/fcg-rea-img-v11.jpg)
![Website of the Geneva Trade Federation 9 Source for website picture](https://enigma.swiss/wp-content/uploads/2012/07/fcg-rea-img-v2.jpg)
![Website of the Geneva Trade Federation 10 Source for website picture](https://enigma.swiss/wp-content/uploads/2012/07/fcg-rea-img-v6.jpg)
![Website of the Geneva Trade Federation 11 Website's grid for FCG](https://enigma.swiss/wp-content/uploads/2012/07/fcg-rea-wireframe-v3.jpg)
![Website of the Geneva Trade Federation 12 Overview of FCG website](https://enigma.swiss/wp-content/uploads/2012/07/fcg-rea-siteweb-affichage-v5.jpg)
![Website of the Geneva Trade Federation 13 Overview of FCG website](https://enigma.swiss/wp-content/uploads/2012/07/fcg-rea-siteweb-affichage-v61.jpg)
![Website of the Geneva Trade Federation 14 Overview of FCG website on smartphone](https://enigma.swiss/wp-content/uploads/2012/07/fcg-rea-iphone-v3.jpg)
![Website of the Geneva Trade Federation 15 FCG website on smartphone feed](https://enigma.swiss/wp-content/uploads/2012/07/fcg-rea-iphone-v4.jpg)