Website of the Geneva Trade Federation

FCG

Enigma the communication agency has reimagined FCG’s website according to other existing elements of their communications.

Ambition

The Geneva Trade Federation (Fédération du Commerce Genevois – FCG) asked Enigma to rethink the concept and design of its website in the same spirit as their new logo.

Action

The visual dimension became the most important aspect: over 1000 pictures of Geneva and its businesses were taken for this new website. The simple design and navigation emphasize the images that change according to the season.

Enigma developed a simple and accessible website so that FCG could communicate easily with all its members. The layout was conceived so that all news and important updates could be shared effectively.

 

Header of FCG website
Colors used for FCG website
Typography used for FCG website
Typography used for FCG website
Overview of FCG website
Source for website picture
Source for website picture
Source for website picture
Source for website picture
Source for website picture
Website's grid for FCG
Overview of FCG website
Overview of FCG website
Overview of FCG website on smartphone
FCG website on smartphone feed

Credits

Strategy Olivier Kennedy
Campaign Management Laurène Weguener
Design Strategy Pascal Wicht
Media Production Stéphane Gros
Development Pierre Dumont, Loris Grillet