Clean Advertising

Parti Libéral Genève
Display of a clean advertising in the streets

For its campaign, the Parti Libéral de Genève chose Enigma to launch a Guerrilla Marketing strategy via a clean advertising format.

Ambition

To offer an innovative solution of Guerrilla Marketing thanks to a cleaning graffiti technique.

Action

Creation of 60 clean graffitis in one night with high pressure cleaners and a metal stencil.

Impact

Impact equivalent to a60 posters campaign.

+ 110% of traffic on the website www.faisonsgeneve.ch

Press coverage by Tribune de Genève, RSR la 1ère, 20minutes and www.tdg.ch

Versions of the clean ads
Display of a clean ad in the streets
Display of a clean ad in the streets
Display of a clean ad in the streets

Credits

Strategy Olivier Kennedy
Design Strategy Pascal Wicht