For its campaign, the Parti Libéral de Genève chose Enigma to launch a Guerrilla Marketing strategy via a clean advertising format.
To offer an innovative solution of Guerrilla Marketing thanks to a cleaning graffiti technique.
Creation of 60 clean graffitis in one night with high pressure cleaners and a metal stencil.
Impact equivalent to a60 posters campaign.
+ 110% of traffic on the website www.faisonsgeneve.ch
Press coverage by Tribune de Genève, RSR la 1ère, 20minutes and www.tdg.ch