![](https://enigma.swiss/wp-content/uploads/2012/04/enigmasite-PLG-clean-advertising-image1-960-v1.jpg)
Clean Advertising
Parti Libéral Genève
For its campaign, the Parti Libéral de Genève chose Enigma to launch a Guerrilla Marketing strategy via a clean advertising format.
![Clean Advertising 1 Display of a clean advertising in the streets](https://enigma.swiss/wp-content/uploads/2012/04/enigmasite-PLG-clean-advertising-graffiti-jour-960-v4.jpg)
Ambition
To offer an innovative solution of Guerrilla Marketing thanks to a cleaning graffiti technique.
Action
Creation of 60 clean graffitis in one night with high pressure cleaners and a metal stencil.
Impact
Impact equivalent to a60 posters campaign.
+ 110% of traffic on the website www.faisonsgeneve.ch
Press coverage by Tribune de Genève, RSR la 1ère, 20minutes and www.tdg.ch
![Clean Advertising 2 Versions of the clean ads](https://enigma.swiss/wp-content/uploads/2012/04/enigmasite-PLG-clean-advertising-chablon-960-v2.jpg)
![Clean Advertising 3 Display of a clean ad in the streets](https://enigma.swiss/wp-content/uploads/2012/04/enigmasite-PLG-clean-advertising-graffiti-nuit-960-v2.jpg)
![Clean Advertising 4 Display of a clean ad in the streets](https://enigma.swiss/wp-content/uploads/2012/04/enigmasite-PLG-clean-advertising-graffiti-jour-960-v2.jpg)
![Clean Advertising 5 Display of a clean ad in the streets](https://enigma.swiss/wp-content/uploads/2012/04/enigmasite-PLG-clean-advertising-graffiti-jour-960-v5.jpg)