![](https://enigma.swiss/wp-content/uploads/2012/03/PLR-papeterie-960-011.png)
Corporate Identity of a political party
PLR Geneve
Enigma the communication agency elaborated and declined the corporate identity of a newly formed political party in Geneva called PLR.
Ambition
The Geneva Liberal-Radical Party wanted to reinforce its corporate identity’s consistency, from its graphic identity to the stationeries.
Action
The idea was to apply the Geneva Liberal-Radical Party’s new branding with the shape of the Geneva canton on all of the party’s stationery products.
The name of all Geneva communes (or districts) was added to reinforce the unifying power of the new party. The fonts and colors align with the party’s visual identity.
Imapct
The sense of belonging to the new party was reinforced.
![Corporate Identity of a political party 1 Drawing of the canton](https://enigma.swiss/wp-content/uploads/2012/03/PLR-logo-960-011.png)
![Corporate Identity of a political party 2 names of the communes on stationery](https://enigma.swiss/wp-content/uploads/2012/03/PLR-communes-960-011.png)
![Corporate Identity of a political party 3 names and canton's sketch combined](https://enigma.swiss/wp-content/uploads/2012/03/PLR-communesbold-960-011.png)
![Corporate Identity of a political party 4 names and canton's sketch combined](https://enigma.swiss/wp-content/uploads/2012/03/PLR-communesbold-960-021.png)
![Corporate Identity of a political party 5 typography of the sationery](https://enigma.swiss/wp-content/uploads/2012/03/PLR-font-960-011.png)
![Corporate Identity of a political party 6 colors of the the stationery](https://enigma.swiss/wp-content/uploads/2012/03/PLR-couleurs-960-011.png)
![Corporate Identity of a political party 7 Overview of the letterhead](https://enigma.swiss/wp-content/uploads/2012/03/PLR-papier-960-011.png)
![Corporate Identity of a political party 8 Overview of the envelopes](https://enigma.swiss/wp-content/uploads/2012/03/PLR-cenveloppes-960-011.png)
![Corporate Identity of a political party 9 Overview of the business cards](https://enigma.swiss/wp-content/uploads/2012/03/PLR-cartesdevisite-960-021.png)
![Corporate Identity of a political party 10 Display of business cards' verso](https://enigma.swiss/wp-content/uploads/2012/03/PLR-cartesdevisite-960-031.png)
![Corporate Identity of a political party 11 Business cards](https://enigma.swiss/wp-content/uploads/2012/03/PLR-cartesdevisite-960-011.png)