Corporate Identity of a political party

PLR Geneve

Enigma the communication agency elaborated and declined the corporate identity of a newly formed political party in Geneva called PLR.

Ambition

The Geneva Liberal-Radical Party wanted to reinforce its corporate identity’s consistency, from its graphic identity to the stationeries.

Action

The idea was to apply the Geneva Liberal-Radical Party’s new branding with the shape of the Geneva canton on all of the party’s stationery products.

The name of all Geneva communes (or districts) was added to reinforce the unifying power of the new party. The fonts and colors align with the party’s visual identity.

Imapct

The sense of belonging to the new party was reinforced.

Drawing of the canton
names of the communes on stationery
names and canton's sketch combined
names and canton's sketch combined
typography of the sationery
colors of the the stationery
Overview of the letterhead
Overview of the envelopes
Overview of the business cards
Display of business cards' verso
Business cards

Credits

Strategy Olivier Kennedy
Campaign Management Sophie Bolle
Design Strategy Pascal Wicht