![](https://enigma.swiss/wp-content/uploads/2012/06/campagne-img-une-960-v3.jpg)
Political Swiss Display
Enigma Strategy & Branding is taking part into the political Swiss display.
A political poster for a vote in Switzerland is a complicated project to process. This kind of visual has to respond to particular points, linked to their context:
• Places intended for pedestrian
• The consistent point of view will stand next to it
• The political parties want that their identity appear in a strong way in order to be recognised by their active members.
• 4 to 8 subjects are debated concurrently and you have to be quickly identifiable
• Subjects can be very specialised
The target of these posters is to affirm a position. They reply to a positioning need of the parties, but enable to often bring up questions as well. The visual has to both persuade undecided people and carry a vote recommendation built on an union sensation.
The common point between every voting campaign visual: a positioning very clear in a political process with a very polarised ending: for/against, yes/no.
![Political Swiss Display 1 Display of a poster](https://enigma.swiss/wp-content/uploads/2012/06/campagne-affiche-bonne-gouvernance-960-v1.jpg)
![Political Swiss Display 2 Display of a poster PDC](https://enigma.swiss/wp-content/uploads/2012/06/campagne-affiche-enfance-pdc-960-v1.jpg)
![Political Swiss Display 3 Display of a poster PLR](https://enigma.swiss/wp-content/uploads/2012/06/campagne-affiche-enfance-plr-960-v1.jpg)
![Political Swiss Display 4 Display of a poster PLR](https://enigma.swiss/wp-content/uploads/2012/06/campagne-affiche-11mercredi-960-v1.jpg)
![Political Swiss Display 5 Display of a poster PLR](https://enigma.swiss/wp-content/uploads/2012/06/campagne-affiche-oui-formation-960-v1.jpg)
![Political Swiss Display 6 Display of a poster PLR](https://enigma.swiss/wp-content/uploads/2012/06/campagne-affiche-non-mini-salaire-960-v1.jpg)
![Political Swiss Display 7 Display of a poster](https://enigma.swiss/wp-content/uploads/2012/06/bonne-gouvernance-case-study-bus-960-v1.jpg)