Poster campaign for a museum

nest, Vevey

For the new Nestlé museum in Vevey, Enigma has developed a poster campaign in the swiss romandie to announce the nest museum opening.

affiches F12 insitu Nest 16 08 29

Ambition

nest is not a place like any other. Built where it all started for Henri Nestlé, it’s a place where a bridge is created between the past and the future. Our goal was to develop a campaign, that is not frozen in time and allows to reflect the experience when visiting the museum nest.

affiche Nest mockup1 16 08 29

Action

Enigma created a concept around the visitor experience and is reflecting it through silhouettes. People of all ages are allowed not to include this visit in a specific time and space to show that time reveals the essential.

shoot process Nest 16 08 29
affiches F4 process Nest 16 08 29

Credits

STRATEGY Olivier Kennedy
CAMPAIGN MANAGEMENT Emilie Lassausaie