![](https://enigma.swiss/wp-content/uploads/2012/07/studioplus-rea-papeterie-3d-v2.jpeg)
Corporate identity – Studioplus Architectes
The communication agency Enigma has put to work its observational and analytical capacities in order to create a new corporate identity which is truly representative of Studioplus Architectes’ activity.
Ambition
The architect firm Studioplus Architectes asked Enigma for a new corporate identity aligned with its philosophy: Swiss aesthetics, a clean style that reflects its functionality—nothing useless; every detail has a raison d’être and each object has a usefulness.
Action
After observing the architects at work, we noticed that they often sketch floor plans or #D views to explain their thoughts to clients and vendors. In consequence, it was then decided that the corporate identity and its derivative products would be aesthetically pleasing and functional. Hence, a grid made of 50mm-plus signs (+) inspired by their logo has been created, so that the whole range of stationeries’ back is also a sheet of graph paper. Keeping the same concern for functionality in mind, Enigma graduated the edge of their notecards to create a 1:50 ruler.
Discover the website of Studioplus.
![Corporate identity - Studioplus Architectes 1 Corporate identity logo](https://enigma.swiss/wp-content/uploads/2012/06/studioplus-rea-logo-v5.jpg)
![Corporate identity - Studioplus Architectes 2 Corporate identity logo designing](https://enigma.swiss/wp-content/uploads/2012/06/studioplus-rea-logo-construction-v3.jpg)
![Corporate identity - Studioplus Architectes 3 Corporate identity stationery grid](https://enigma.swiss/wp-content/uploads/2012/06/studioplus-rea-croix-v5.jpg)
![Corporate identity - Studioplus Architectes 4 Corporate identity typography and colors](https://enigma.swiss/wp-content/uploads/2012/06/studioplus-rea-typo-color-v4.jpg)
![Corporate identity - Studioplus Architectes 5 Corporate identity on new stationeries](https://enigma.swiss/wp-content/uploads/2012/06/studioplus-rea-all-papeterie-v1.jpg)
![Corporate identity - Studioplus Architectes 6 Corporate identity on business cards](https://enigma.swiss/wp-content/uploads/2012/06/studioplus-rea-carte-vis-v1.jpg)
![Corporate identity - Studioplus Architectes 7 Corporate identity on greeting cards](https://enigma.swiss/wp-content/uploads/2012/06/studioplus-rea-carte-com-v3.jpg)
![Corporate identity - Studioplus Architectes 8 Detail of the Corporate identity on stationery product](https://enigma.swiss/wp-content/uploads/2012/06/studioplus-rea-croix-bleu-v2.jpg)
![Corporate identity - Studioplus Architectes 9 Detail of the Corporate identity on stationery product](https://enigma.swiss/wp-content/uploads/2012/07/studioplus-rea-croix-gris-v11.jpeg)
![Corporate identity - Studioplus Architectes 10 Detail of the Corporate identity on stationery product](https://enigma.swiss/wp-content/uploads/2012/06/studioplus-rea-cartevisite-v1.jpg)
![Corporate identity - Studioplus Architectes 11 Detail of the Corporate identity on stationery product](https://enigma.swiss/wp-content/uploads/2013/01/Studioplus-réa-siteweb_00061.jpg)
![Corporate identity - Studioplus Architectes 12 Detail of the Corporate identity on stationery product](https://enigma.swiss/wp-content/uploads/2012/06/studioplus-rea-grand-bloc-cc-v2.jpg)
![Corporate identity - Studioplus Architectes 13 Corporate identity on website](https://enigma.swiss/wp-content/uploads/2012/06/studioplus-rea-macbook-v1.jpg)
![Corporate identity - Studioplus Architectes 14 Corporate identity on website](https://enigma.swiss/wp-content/uploads/2012/06/studioplus-rea-macbook-v2.jpg)
![Corporate identity - Studioplus Architectes 15 Overview of the website](https://enigma.swiss/wp-content/uploads/2012/06/studioplus-rea-siteweb-v1.jpg)
![Corporate identity - Studioplus Architectes 16 Overview of the website](https://enigma.swiss/wp-content/uploads/2012/06/studioplus-rea-siteweb-v2.jpg)