Corporate identity – Studioplus Architectes

Studioplus Architectes

The communication agency Enigma has put to work its observational and analytical capacities in order to create a new corporate identity which is truly representative of Studioplus Architectes’ activity.

Ambition

The architect firm Studioplus Architectes asked Enigma for a new corporate identity aligned with its philosophy: Swiss aesthetics, a clean style that reflects its functionality—nothing useless; every detail has a raison d’être and each object has a usefulness.

Action

After observing the architects at work, it has been noticed that they often sketch floor plans or #D views to explain their thoughts to clients and vendors. In consequence, it has been decided that the corporate identity and its derivative products would be aesthetically pleasing and functional. Hence, a grid made of 50mm-plus signs (+) inspired by their logo has been created, so that the whole range of stationeries’ back is also a sheet of graph paper. Keeping the same concern for functionality in mind, Enigma graduated the edge of their notecards to create a 1:50 ruler.

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Corporate identity logo
Corporate identity logo designing
Corporate identity stationery grid
Corporate identity typography and colors
Corporate identity on new stationeries
Corporate identity on business cards
Corporate identity on greeting cards
Detail of the Corporate identity on stationery product
Detail of the Corporate identity on stationery product
Detail of the Corporate identity on stationery product
Detail of the Corporate identity on stationery product
Detail of the Corporate identity on stationery product
Corporate identity on website
Corporate identity on website
Overview of the website
Overview of the website

Credits

Strategy Olivier Kennedy
Design Strategy Pascal Wicht, Alexandra Briner
Development Luigi Iannitelli