Unique set of brand-specific icons

United Security Providers

Enigma was contacted by United Security Providers (USP) to design a unique set of brand-specific icons.

Ambition

United Security Providers (USP) is the leading specialist for information security. Enigma was commissioned to design a unique set of icons that help to maintain all the brand’s features and USP’s activities in symbols.

Action

Transversal branding symbols

Iconography for United Security Providers

The creation of the branding iconography was based on a detail-oriented study of USP’s branding system and their historical development. The different levels of complexity and emotions were defined with the goal of presenting the brand’s history in just one visual element.

Transversal Branding for United Security Providers

Like the USP logo, all icons have a circle-based structure. This idea adds a different facet to the optimization of transversal branding. As a client-oriented solution, these icons had to fit into existing tools used by USP’s employees, giving them the opportunity to create presentations with the newly designed icon material.

Brand icons

Set of brand-specific icons for United Security Providers

The brand icon set is built out of 26 different unique icons, which represent the products and services provided by USP.

Unique icons USP

Infographics

Enigma also designed a visual system that helps to create infographics. This visual pool consists of five basic infographics, which were designed by Enigma’s art directors. The tool was completed by adding a rule set and elements that are reusable.

Infographics for United Security Providers
Infographics tool with brand-specific icons

Impact

The brand icons are used on the new USP website. Advertising material and presentations speak a common visual language, which reaffirms the brands identity and helps to strengthen the brand in a practical way.

Brand-specific Icons on USP's website
publicité et présentation avec le même langue visuel

Credits

Strategy Martin Künzi
Campaign Management Patrizia Lamprecht
Design Strategy Daniele Catalanotto