A Storify for Victorinox

Victorinox

Enigma the communication agency created a Storify to promote a watch brand during a famous event.

Ambition

Victorinox Swiss Army Watches wanted to promote their online presence at Baselworld in an original way.

Action

Victorinox Swiss Army Watches was already active in a variety of social networks.
We thought of consolidating on one web medium all content that was produced about the event on Twitter, Facebook and elsewhere. For that purpose, what is better than Storify?

Impact

Thanks to this social network, we created a web page with a newsfeed to which tweets and other postings can instantly be added.
Last but not least, this version is visible on iPhone and iPad. Those who were interested in the topic could watch the latest news anytime during Baselworld.

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Storify display
Storify overview on iPad
Storify overview on laptop
Display of the Storify on twitter

Credits

Strategy Olivier Kennedy
Campaign Management Sophie Bolle
Design Strategy Pascal Wicht