Where Literature Meets TikTok
Intro
La Joie de Lire, established in 1987 by Francine Bouchet, is a Geneva-based publishing house specializing in children’s literature. With a catalog of over 400 titles, they have introduced numerous talents and revived several classics in the genre. Their bold and demanding approach has earned them numerous awards and international recognition.
Ambition
La Joie de Lire sought to enhance their presence on TikTok by providing content that goes beyond mere promotion. The goal was to offer their audience valuable insights—recommendations, tips, and guidance from the experts at La Joie de Lire. By introducing lesser-known books suitable for children and sharing thoughtful commentary, they aimed to enrich their TikTok account with authentic, engaging content that resonates with their community.
Action
We developed a comprehensive TikTok strategy for La Joie de Lire, focusing on delivering meaningful content to their audience.
Our approach included:
- Concept Development: Crafting a content plan that emphasizes valuable advice, book suggestions, and expert tips, ensuring each post provides genuine value to viewers.
- Video Production: Conducting video shoots featuring La Joie de Lire’s team members sharing insights and recommendations, capturing the essence of their expertise and passion for children’s literature.
- Editing and Captions: Editing the footage to create engaging videos, adding captions to enhance accessibility and viewer engagement.
- Content Scheduling: Establishing a content calendar to ensure consistent posting, aligning with peak engagement times for the target audience.
- Digital Campaign Integration: Connecting the TikTok content to a broader digital campaign, amplifying reach and fostering deeper connections with the audience.
Impact
Our strategic approach yielded significant results for La Joie de Lire:
- Enhanced Engagement: The TikTok account experienced increased interaction, with audiences appreciating the valuable content and expert insights.
- Authentic Connection: By featuring team members and their recommendations, we humanized the brand, fostering trust and relatability among viewers.
- Increased Awareness: The campaign successfully introduced lesser-known children’s books to a wider audience, aligning with La Joie de Lire’s mission to promote quality literature.
- Strengthened Digital Presence: The integration of TikTok content into the broader digital campaign enhanced La Joie de Lire’s online visibility and reach.
