Why Programmatic Advertising Works Wonders
Every time your ad reaches a person who doesn’t care about it, you’re wasting precious resources. We’re talking time, energy and of course, money. It happens when your ad, designed to draw the attention of men, is seen by women. Or when your promotional offer for sunscreen pops up on a rainy day.
That’s the reason why advertising agencies and media planners are obsessed with accuracy. It’s also the reason why they love Programmatic Advertising.
Programmatic Advertising has deeply transformed the landscape of marketing by increasing the efficiency of campaigns. Using automated and fast systems, Programmatic Advertising helps reach the desired audience with incredible precision, and serves very relevant content.
It allows us to get much better results out of any campaign budget; an offer nobody can afford to turn down.
At Enigma, we know very well how to take part in this lightning-fast system of countless audiences, automated auctions and dynamic, real-time content.
How we make Programmatic Advertising work for your success
The first secret is to really know your target. We use sociographic insights and Big Data to really get to understand them. Once we really know your audience, we’re able to create various scenarios. The secret here is to dream big and imagine the craziest ways to deliver relevant content to the audience. Then our team of experts uses the best tools and most successful platforms to bring the best ideas to life. That’s how you get results.
What you will achieve with Programmatic Advertising
- Increased efficiency with continuous adjustments and optimizations
- Extremely precise targeting capabilities to reach the right audience
- The contents of the ads delivered to your audience are adapted based on time, location and many other factors for higher relevancy
- Immediate, real-time insights into the performance of campaigns
- Great transparency and control over placement, audience and cost of ads