Content Marketing & Inbound

Creating a high performing sales machine

Success in sales

In a world characterized by a lack of trust, fake news and uncountable products and services, your mission is to generate value and build loyalty. Not only with what you sell, but also in the way you interact with your (potential) customers. Inbound is the right strategic tool to deliver value to achieve this. Transform your marketing into a selling machine by using the Inbound methodology.

At Enigma, we believe that our clients have something important to share. By building and implementing your sales funnel with the inbound methodology we’ll help you deliver real value.

Excellence lies in dedication

It is our mission to outperform in every endeavor we invest ourselves in. Therefore, we first have to understand, then improve. We do so by first understanding how your sales process works, embed your goals in a strategic frame and are at your side during implementation and beyond.

Content marketing is strongly linked to your CRM because managing your contacts and the relationships you build with them is essential. We are a partner agency of Hubspot and we support you with our specialist know-how on the implementation, usage and advantages of a CRM, especially for Hubspot.

Want to read more? Discover 20 enviable inbound marketing examples and learn from real-life inbound marketing examples.

The process of Content Marketing

Attract

Attract with interesting content that follows a real strategy. To do so, Enigma provides its expert resources in SEO, website optimization, analysis and content production.

Engage

In this next step you need to engage with your CRM. Use the conversion tools — CTAs, forms, and lead flows — to capture the information of prospects visiting your site. The CRM becomes the bridge between marketing and sales, making them work hand in hand.

Delight

Use email and marketing automation to deliver the right information to the right person at the right time, every time. Create memorable content your prospects can share with their friends and family by using a variety of content formats — like video — that your prospects prefer.

Tailor-made strategies

We handcraft our Inbound strategies. There’s no other way for us. Our strategies are developed and implemented in house by our digital specialists, strategist, copywriters and designer. Our services range from analyzing your sales funnel, writing content, implementing a CRM, managing your advertising and overseeing and optimizing digital campaigns. We create high performing Inbound strategies tailored to your needs.

At Enigma, we like to use the Customer Journey Map to design our content strategies. It helps to express a story that will fit the needs of our potential customers and drive them through the sales funnel.
Download your free Customer Journey Map template here and take your customers on an unforgettable journey!

We become your partner

We’re not just installing your CRM and leaving you alone with it afterwards. We are by your side to integrate the CRM into your company culture and to support you on a monthly basis in transforming it into a real asset.

360° agency

At Enigma we not only have CRM-specialists working for you but also our own video producers, copywriters and digital advertising specialists. Whatever kind of content or support you may need, we’ve got you covered!

We create your customer journey

From creating a persona to mapping out all the steps she travels from awareness, consideration to reach conversion: we’ve got the specialists in the house that can accelerate the drive to conversion.

We can generate valuable contacts

A solid contact base is the foundation of your success. And an effective Inbound strategy requires a powerful CRM. We became certified Hubspot partners to help our clients not only to gather contacts but to link them intelligibly to your sales funnel.

from 2008

Content Marketing & Inbound Services

until now

from 2008

Inbound marketing

Inbound marketing is a holistic, data-driven approach to marketing that attracts individuals to your brand and converts them into lasting customers. Create valuable experiences that have a positive impact on people and your business. Propose relevant and useful content. Engage. Delight.
CRM

Enigma supports you in the implementation of a CRM and takes care of the basic settings, advising you and helping you in importing data. Once functional, your team will be trained by Enigma on the specific functions relevant to your business. We will also support the integration in your company culture because for a CRM to work well it needs to become part of your culture.
Exploration workshop

Your content needs to be the right fit for your target audience. In our Exploration Workshop we create your ideal customer or user persona and identify their needs. We then work with the Customer Journey Map to identify key points in an experience where your product/service may be used and show how it might create value.
Buyer personas

In modern marketing, buyer personas help brands to better understand their customers. This tool is a guide to create better targeted, more relevant and more effective marketing actions to generate more leads.

Learn more