Content Marketing & Inbound

In a world characterized by a lack of trust, fake news and uncountable products and services, your mission is to generate value and build loyalty. Not only with what you sell, but also in the way you interact with your (potential) customers. Inbound is the right strategic tool to deliver value to achieve this. Transform your marketing into a selling machine by using the Inbound methodology.

At Enigma, we believe that our clients have something important to share. By building and implementing your sales funnel with the inbound methodology we’ll help you deliver real value.

It is our mission to outperform in every endeavor we invest ourselves in. Therefore, we first have to understand, then improve. We do so by first understanding how your sales process works, embed your goals in a strategic frame and are at your side during implementation and beyond.

Content marketing is strongly linked to your CRM because managing your contacts and the relationships you build with them is essential. We are a partner agency of Hubspot and we support you with our specialist know-how on the implementation, usage and advantages of a CRM, especially for Hubspot.

Want to read more? Discover 20 enviable inbound marketing examples and learn from real-life inbound marketing examples.

Attract

Attract with interesting content that follows a real strategy. To do so, Enigma provides its expert resources in SEO, website optimization, analysis and content production.

Engage

In this next step you need to engage with your CRM. Use the conversion tools — CTAs, forms, and lead flows — to capture the information of prospects visiting your site. The CRM becomes the bridge between marketing and sales, making them work hand in hand.

Delight

Use email and marketing automation to deliver the right information to the right person at the right time, every time. Create memorable content your prospects can share with their friends and family by using a variety of content formats — like video — that your prospects prefer.