Content Marketing & Inbound
Success in sales
In a world characterized by a lack of trust, fake news and uncountable products and services, your mission is to generate value and build loyalty. Not only with what you sell, but also in the way you interact with your (potential) customers. Inbound is the right strategic tool to deliver value to achieve this. Transform your marketing into a selling machine by using the Inbound methodology.
At Enigma, we believe that our clients have something important to share. By building and implementing your sales funnel with the inbound methodology we’ll help you deliver real value.
Excellence lies in dedication
It is our mission to outperform in every endeavor we invest ourselves in. Therefore, we first have to understand, then improve. We do so by first understanding how your sales process works, embed your goals in a strategic frame and are at your side during implementation and beyond.
Content marketing is strongly linked to your CRM because managing your contacts and the relationships you build with them is essential. We are a partner agency of Hubspot and we support you with our specialist know-how on the implementation, usage and advantages of a CRM, especially for Hubspot.
Want to read more? Discover 20 enviable inbound marketing examples and learn from real-life inbound marketing examples.
The process of Content Marketing
Attract
Attract with interesting content that follows a real strategy. To do so, Enigma provides its expert resources in SEO, website optimization, analysis and content production.
Engage
In this next step you need to engage with your CRM. Use the conversion tools — CTAs, forms, and lead flows — to capture the information of prospects visiting your site. The CRM becomes the bridge between marketing and sales, making them work hand in hand.
Delight
Use email and marketing automation to deliver the right information to the right person at the right time, every time. Create memorable content your prospects can share with their friends and family by using a variety of content formats — like video — that your prospects prefer.
Tailor-made strategies
We handcraft our Inbound strategies. There’s no other way for us. Our strategies are developed and implemented in house by our digital specialists, strategist, copywriters and designer. Our services range from analyzing your sales funnel, writing content, implementing a CRM, managing your advertising and overseeing and optimizing digital campaigns. We create high performing Inbound strategies tailored to your needs.
At Enigma, we like to use the Customer Journey Map to design our content strategies. It helps to express a story that will fit the needs of our potential customers and drive them through the sales funnel.
Download your free Customer Journey Map template here and take your customers on an unforgettable journey!
We become your partner
We’re not just installing your CRM and leaving you alone with it afterwards. We are by your side to integrate the CRM into your company culture and to support you on a monthly basis in transforming it into a real asset.
360° agency
At Enigma we not only have CRM-specialists working for you but also our own video producers, copywriters and digital advertising specialists. Whatever kind of content or support you may need, we’ve got you covered!
We create your customer journey
From creating a persona to mapping out all the steps she travels from awareness, consideration to reach conversion: we’ve got the specialists in the house that can accelerate the drive to conversion.
We can generate valuable contacts
A solid contact base is the foundation of your success. And an effective Inbound strategy requires a powerful CRM. We became certified Hubspot partners to help our clients not only to gather contacts but to link them intelligibly to your sales funnel.
Content Marketing & Inbound Services
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Inbound marketing
Inbound marketing is a holistic, data-driven approach to marketing that attracts individuals to your brand and converts them into lasting customers. Create valuable experiences that have a positive impact on people and your business. Propose relevant and useful content. Engage. Delight.
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CRM
Discover HubspotEnigma supports you in the implementation of a CRM and takes care of the basic settings, advising you and helping you in importing data. Once functional, your team will be trained by Enigma on the specific functions relevant to your business. We will also support the integration in your company culture because for a CRM to work well it needs to become part of your culture.
Discover our must-have CRM software Hubspot.
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Exploration workshop
Your content needs to be the right fit for your target audience. In our Exploration Workshop we create your ideal customer or user persona and identify their needs. We then work with the Customer Journey Map to identify key points in an experience where your product/service may be used and show how it might create value.
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Buyer personas
Learn moreIn modern marketing, buyer personas help brands to better understand their customers. This tool is a guide to create better targeted, more relevant and more effective marketing actions to generate more leads.
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Marketing as a service
Learn moreYour company deserves the best that digital and classical marketing has to offer. Enigma supports you with an all team access on a monthly basis to achieve great results.
Let's do this together!
We can help you reach your goals 🎯 Just drop us a line to get in touch. We’re looking forward to exploring new territories with you.
Related case studies
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Let's do this together!
We can help you reach your goals 🎯 Just drop us a line to get in touch. We're looking forward to exploring new territories with you.
We are certified
Let's do this together!
We can help you reach your goals 🎯 Just drop us a line to get in touch. We’re looking forward to exploring new territories with you.
All our services
Branding
Your company deserves to stand out, and at Enigma we do that with more than a logo. We help you to get the most efficient positioning and deploy full visual and verbal universe using the strength of storytelling.
Marketing and communication plan
An integrated marketing and communication strategy is key to getting returns on your investments. With Enigma’s Performance Strategy System we will find your path to success.
Innovation Sprint
Explore and test how to launch a new business and how to create a winning business model that outsmarts competition. Enigma helps you to refine your value proposition and ensures a fit with your future or existing market.
Public relations
To efficiently shape public opinion, brands need PR and at Enigma we empower our clients to become outstanding in their PR efforts.
Website
There are many types of websites and the key is to choose the right one for your company and your audience. We build the most efficient web experience and infuse your project with creativity.
Video production
The time of motion pictures has come. Video is one of the most important media today and Enigma gladly supports you in realizing your video project.
Political campaign
Convincing people to vote for you our your idea means using the right strategy and tools. We have the experience you need to win your political campaign.
Community Management
With proper community management your fans become your strongest voice. We can help you get there.
Content Marketing & Inbound
Transform your marketing into a selling machine by using the Inbound methodology and a good CRM. Our dedicated team is here to support you in this endeavor.
Digital Campaigns
Deliver the right message to the right audience at the right time with a specifically targeted digital campaign. Enigma is the right partner for such an endeavour.
SEO
If your website doesn’t appear among the first search results you are almost invisible today. With a good SEO strategy we can improve your ranking for the keywords of your choice.
Marketing as a service
Your company deserves the best that digital and classical marketing has to offer. Enigma supports you with an all team access on a monthly basis to achieve great results.
Digital Marketing in Real Estate
At Enigma, we have designed methods that are adapted to today’s business reality. We implement the best strategies and solutions to generate leads for sales, rentals, and acquisitions of investment properties and yields.