Build and grow your business by attracting, engaging and delighting your prospects and customers
Inbound is about creating value for your prospects and customers. This enables to create valuable experiences that have a positive impact on people and your business.
Relevant and useful content will help you attract prospects and customers to your website and company. Without fighting for their attention. Specific content designed to address the problems and needs of your ideal customers enables to attract qualified prospects and build trust.
Of course, Inbound marketing is just one part of a larger business strategy. But at its core is the idea that attracting people to your website is only one step. After that, you should continue to support your customers, engage them and ensure a positive experience through each contact with you. This implies not only your Marketing team, but also the Sales and Services team, that should focus on helping current and future customers. A key to business growth.
Behaviours have changed
Marketing has been disrupted and behaviours have changed.
People are now more informed. They also are aware of marketing techniques and most often, very sceptical about those.
Instead of traditional marketer-centric tactics traditionally, Inbound marketing focuses on the customer, his needs, his interests. Let him come to you.
Our Inbound Marketing services
Based on our experience on inbound strategy implementation, we developed a long-term and recurring approach instead of a one-shot offer. We realized that we could drive better ROI and marketing results when continuously improving the inbound strategy, content creation and providing a long term coaching to our clients.
|15 hours of consulting and implementation per month||45 hours of consulting and implementation per month||60 hours of consulting and implementation per month||90 hours of consulting and implementation per month|
|Strategy meeting||Workshop on the incoming marketing plan||Workshop on the incoming marketing plan||Workshop on the incoming marketing plan|
|3 months (extension via other mandates possible)||6 months (semi-annual extension)||3 months (quarterly extension)||3 months (quarterly extension)|
Analysis, audience understanding and strategy development
This first phase has the objective to gain a deep understanding of your business, your audience, in order to develop the most effective strategy.
First, the actual status of your company will be the focus.
The following analyses can be conducted:
- Technical analysis
- Company purpose
- Business goals
- Content audit
The audience will be the second focus:
- Persona definition
- Customer journey
- Topics of interest
- Choice of focus
Finally, based on the gained insights, the strategy will be developed:
- Growth plan
- Strategy map
- Tofu, Mofu, Bofu focus
- Leads qualification criteria
The key of a successful Inbound Strategy is a centralized software. A tool to understand your customer, their behaviour, grow traffic, convert leads, and track your entire funnel in one place…
We are happy to be certified Hubspot Gold Partner.
This will be the software we will implement for your business.
Implementation & sustainable growth
Inbound Marketing is a strategy. A philosophy. Once the strategy defined and the software installed, it is time to get concrete.
You will need to create valuable content, for your diverse personas. This may be blog articles, pillar pages, videos, ads, lead magnets…
And then… wait. Time will be your ally to gather data on your customers, precise your personas, create more and more personalised content, optimise.
This is why we offer monthly support in content creation and strategy optimisation.
Ready to attract, engage and delight your customers and grow your business?
What others say
[The Enigma team] are true professionals, serious and competent, who get to the bottom of things with enthusiasm and creativity. each mission whatever the budget is approached with a lot of attention, intelligence and in in the right direction.
It is with great pleasure that I recommand their services to any interested person.