Inbound Marketing

Inbound Marketing

Put your customers at the center of your business

Build and grow your business by attracting, engaging and delighting your prospects and customers

Inbound is about creating value for your prospects and customers. This enables to create valuable experiences that have a positive impact on people and your business. 

Relevant and useful content will help you attract prospects and customers to your website and company. Without fighting for their attention. Specific content designed to address the problems and needs of your ideal customers enables to attract qualified prospects and build trust. 

Of course, Inbound marketing is just one part of a larger business strategy. But at its core is the idea that attracting people to your website is only one step. After that, you should continue to support your customers, engage them and ensure a positive experience through each contact with you. This implies not only your Marketing team, but also the Sales and Services team, that should focus on helping current and future customers. A key to business growth.

 

Behaviours have changed

Marketing has been disrupted and behaviours have changed. 

People are now more informed. They also are aware of marketing techniques and most often, very sceptical about those.

Instead of traditional marketer-centric tactics traditionally, Inbound marketing focuses on the customer, his needs, his interests. Let him come to you. 

Our Inbound Marketing services

Based on our experience on inbound strategy implementation, we developed a long-term and recurring approach instead of a one-shot offer. We realized that we could drive better ROI and marketing results when continuously improving the inbound strategy, content creation and providing a long term coaching to our clients.

Starter Offer

Bronze Offer

Silver Offer

Gold Offer

Content

15 hours of consulting and implementation per month 45 hours of consulting and implementation per month 60 hours of consulting and implementation per month 90 hours of consulting and implementation per month

Basis

Strategy meeting Workshop on the incoming marketing plan Workshop on the incoming marketing plan Workshop on the incoming marketing plan

Duration

3 months (extension via other mandates possible) 6 months (semi-annual extension) 3 months (quarterly extension) 3 months (quarterly extension)

Monthly price

CHF 3’000

CHF 9’000

CHF 12’000

CHF 18’000

Analysis, audience understanding and strategy development

This first phase has the objective to gain a deep understanding of your business, your audience, in order to develop the most effective strategy.

First, the actual status of your company will be the focus.

The following analyses can be conducted:

  • Technical analysis
  • Company purpose
  • Business goals
  • Content audit

The audience will be the second focus:

  • Persona definition
  • Customer journey
  • Topics of interest
  • Choice of focus

Finally, based on the gained insights, the strategy will be developed:

  • Objectives
  • Growth plan
  • Strategy map
  • Tofu, Mofu, Bofu focus
  • Leads qualification criteria
  • KPIs
  • Recommendations

Tool implementation

The key of a successful Inbound Strategy is a centralized software.  A tool to understand your customer, their behaviour, grow traffic, convert leads, and track your entire funnel in one place… 

We are happy to be certified Hubspot Partner.

This will be the software we will implement for your business.

Implementation & sustainable growth

Inbound Marketing is a strategy. A philosophy. Once the strategy defined and the software installed, it is time to get concrete.

You will need to create valuable content, for your diverse personas. This may be blog articles, pillar pages, videos, ads, lead magnets…

And then… wait. Time will be your ally to gather data on your customers, precise your personas, create more and more personalised content, optimise.

This is why we offer monthly support in content creation and strategy optimisation.

Inbound Marketing

Ready to attract, engage and delight your customers and grow your business?

Business Innovation

read
more

Branding

read
more

Digital and social

read
more

Advertising

read
more

Business Strategy

read
more

Experience Design

read
more

Video & Live video

read
more

Inbound Marketing

read
more

Politics

read
more

What others say

[The Enigma team] are true professionals, serious and competent, who get to the bottom of things with enthusiasm and creativity. each mission whatever the budget is approached with a lot of attention, intelligence and in in the right direction.
It is with great pleasure that I recommand their services to any interested person.

Claude Jabès
independant consultant
CJS Conseil

Business Innovation

read
more

Branding

read
more

Digital and social

read
more

Advertising

read
more

Business Strategy

read
more

Experience Design

read
more

Video & Live video

read
more

Inbound Marketing

read
more

Politics

read
more