January 8, 2021
How to Rank High on Google
There are many posts by different publishers about one topic. But what makes one blog post stand out over another? And what makes it rank on the first page of Google search results?
In this post, we discuss how to rank higher on search engines in several steps.
- Pay attention to On-site SEO
If you want to improve your Google ranking fast, the best way is to ensure that your on-site search engine optimization is intact. You need only a short time to optimize your page and the results will start trickling in within days as you will notice a significant boost in your rankings. You will need to work on optimizing the words in your text. Some of the clever ways to do this that make sense include ensuring that a target keyword appears at the beginning of the title tags among the first words (frontloading). Alongside a title tag and meta description, your article will also need to be at least 1800 words as a lengthy article ranks better on Google results page. Ensure that you add the keywords to your blog posts. Ideally, you should do this two to three times for nest results with the rankings. Avoid keyword stuffing as this will get you penalized by Google. Search ranking may look complex, but with some understanding it is not difficult to achieve a proper rank on Google.
You should also invest in LSI keywords. LSI keywords are phrases and keywords that relate to your topic. Google scans for these words and uses them to help rank you.
- Technical SEO
Technical SEO problems are not common on many websites. However, these kinds of problems can take a toll on your SEO ranking. The first step to ensuring that your website has no technical issues is to ensure that it is mobile-optimized and can be used on mobile devices. You can use Google’s Mobile-Friendly Testing Tool to test your site’s optimization and show you what the user experience could be like. Google also puts into consideration your site’s average loading time (site speed), although it is not a top consideration. You can also visit the Google search console to see if Google will be able to index your site. If you have a WordPress website, consider using the Yoast Plugin to improve SEO friendliness.
- Content-Search Intent
Your keyword should be a good fit for a particular topic. If people can get what they are searching for from your website, then your rank in Google will do better. What may have worked a few years ago may not work today and an article that was ranking higher may not do as well today thanks to the subtle changes that happen day and night. You may need to rework your piece of content to suit what your audience is looking for to get more organic traffic to your site.
- Work on the Bounce Rate
If your bounce rate is high, people will visit your web page or website and head right back to the search results which is troublesome with Google as this sends a message that viewers do not like your website. This can be solved, thanks to the already-established aligning the search intent with the blog. If a reader can quickly find what they are looking for, it reduces the bounce rate. You also need to push keyword-rich content to the top at the fold area and structure your website in a way that is easy to navigate. Ensure you add visuals, charts, videos, and any other visual aids to your web pages for the local search.
- High-Quality Content
Publish work that your subscribers will relate to and share its links to social media. Google depends on link building and backlinks so the more your site has, the higher you rank. Also, publish something that other writers can link to their writing. This means that you will have to do your keyword research, write articles, and add links that resonates with the audience to rank higher on Google which results in better search traffic.
Lastly, make use of tools such as Google Analytics to help