Marketing Communication Blog - Geneva - Bern - Switzerland - Enigma

Storytelling is not enough to escape bullshit

Storytelling is not enough to escape bullshit

How to do SEO for Swiss companies?

How to do SEO for Swiss companies?

From storytelling to storymaking

From storytelling to storymaking

Storymaking brings brands to life.

How smart marketers use Big Data

How smart marketers use Big Data

Prediction with Big Data works

An interview with Vincent Ghilione, the newest member of the Enigma Lab

An interview with Vincent Ghilione, the newest member of the Enigma Lab

The Enigma lab grows

Market Research: A/B testing, Big Data, and Ultra-targeted Marketing

Market Research: A/B testing, Big Data, and Ultra-targeted Marketing

Social Networks are a gold mine of information

The 5 resources to master the art of storytelling

The 5 resources to master the art of storytelling

For those who want to become masters of storytelling, we selected 5 key resources.

Massive Consumer Preference Shift 2017

Massive Consumer Preference Shift 2017

How storytelling fits in our modern tools

How storytelling fits in our modern tools

Storytelling is one of the building blocks of modern marketing.

Lex Booking.com and the hostility of Swiss hoteliers

Lex Booking.com and the hostility of Swiss hoteliers

Hotel experience is the real battleground